The future of advertising, what is the future development prospect of the advertising industry

I don't know if you are advertising planning or advertising design? But no matter which one you belong to, as long as you like it, and then work hard and earnestly and enthusiastically to do it, you can do it well.

If it's a design, you may need to design drawings and graphic production according to the planner's planner: if you are a planner, then your development is a different way. Because in addition to having innate creative talents, planners also need to cultivate their own observation skills, long-term vision, and executable judgments.

David Ogilvy once said:"Ads that you don't want your wife and children to see aren't good ads. "Therefore, the ideological attitude of the advertising audience is the most important part of the three elements of advertising.

The development of the advertising industry in some southern regions such as Shenzhen and Shanghai can be said to be relatively mature and rapid. But on the whole, in China, it has not yet reached its peak, and advertising people have always been in a state of shortage. There are several stages of the product, and there are also several stages of the development of advertising, which are now in the growth period, that is, they are maturing day by day.

Therefore, some advertising enthusiasts who are not particularly professional have begun to enter the advertising world, but the advertising world has been looking forward to more professional excellent advertising people and even advertising masters. Therefore, as us, we should show 100% of our enthusiasm and knowledge, coupled with our efforts, the beauty of longing is not far from us, and the future is infinitely bright. You're going to have to do it++

Since you have a hobby, you should do it well and become a champion. It's hard to have a job you love now. As long as you are willing to work hard, it should be no problem to get a 4-5k, and the working environment is okay. Do a good job.

China's advertising industry was bound by a highly centralized planned economic system for a long period of time after the founding of the People's Republic of China, and its development was very slow, but with the reform and opening up policy and the development of the market economy with Chinese characteristics, the scale of the advertising industry has rapidly crossed four orders of magnitude, from the initial 10 million yuan to the current hundreds of billions of yuan, and the advertising industry has a certain scale. In recent years, with the stable development of the country's macroeconomy, as well as the rapid development of new media such as mobile communications, the Internet, and social networking, the advertising industry is like a fish in water.

According to the latest "China Advertising Industry In-depth Research and Investment Strategic Planning Analysis Report" released by the Prospective Industry Research Institute, in 2011, China's advertising market continued to maintain steady growth, with a total advertising volume of 669.3 billion yuan, a year-on-year increase, higher than the growth rate; The actual business volume of the industry exceeded 300 billion yuan, and the scale of the advertising market ranked among the top in the world.

In the field of market segments, although the new advertising has brought a certain impact to the development of traditional advertising, the influence accumulated by the traditional advertising market over the years is difficult to shake easily, and the traditional advertising still occupies a dominant position in the advertising market. According to statistics, from 2008 to 2011, TV stations, newspapers, radio stations, periodicals and other traditional advertising revenues have achieved varying degrees, and they are all adjusting their development strategies to cope with the impact of emerging enterprises.

1. From the perspective of competition, the future development prospects of the advertising industry are still good. This is also an added effect of competition between enterprises.

2. From the perspective of the industry, in China, the development of the advertising industry is very fast, the trend of industry segmentation, enterprises originally have their own advertising department, but from the management and professionalism can not keep up with the development of the times and market requirements, therefore, they must find a more professional company to do a good job in advertising design.

3. From the perspective of economic development, in foreign countries, the living space of advertising companies is very large, especially some advertising companies with strong creative ability. China's market economy is relatively backward, so the future trend of developing countries can be seen through developed countries, and the advertising industry does have a wide range of room for development.

There are three directions for you to develop well in advertising:

1. Professional development direction, a good advertisement contains the technology.

a. Copywriting is creative ideas and words.

b. Graphic design is to draw according to the copy.

2. The direction of management development, that is, art direction, advertising painting design, and copywriting are not exciting, all depend on the art director to select.

3. The development direction of public relations, that is, customer service, advertising cooperation, customer maintenance and customer feedback.

Summary. Hello, I'm glad to answer for you, which advertising industry is the most promising: The social advertising industry is the most promising.

That's because it's social-focused, and it allows for real-time feedback. Social** advertising has a higher ROI (return on investment), can leverage big data, and lower advertising costs help advertisers achieve higher results. In addition, social advertising uses a variety of audience selections to accurately screen the people who reach you, thereby improving the audience accuracy of your ads and increasing customer acquisition.

Hello, I'm glad to answer for you which advertising industry is the most promising: the social advertising industry is the most promising. That's because it's social-focused, and it allows for real-time feedback.

Social advertising has a high ROI (return on investment), can leverage big data, and lower advertising costs help advertisers achieve higher benefits. In addition, social advertising uses a variety of audience selection, which can accurately screen the people who reach it, so as to improve the audience accuracy of the ad and improve the customer acquisition rate of Shoumeng.

The market prospect of the social advertising industry is very impressive, and there are three reasons: First, the penetration of social ** is strong and the proportion is growing. The number of users using social media has exceeded 1 billion and has quickly become popular, so the social advertising industry has a huge consumer base.

The second is the growth and activity of social **. As technology advances, social content and interactions will become more active, attracting a significant larger number of users and investors, providing more opportunities for social advertising investors. The third is the analytical ability of social media and its profit potential.

Nowadays, companies are using social advertising a lot, on the one hand, to build image and increase awareness, and on the other hand, they also want to use social analysis technology to strengthen the relationship between brands and customers, increase customer loyalty, and thus obtain higher revenue. In short, the prospects are promising due to the strong penetration, activity and analytical capabilities of social media, as well as favorable profit margins.