Do the post 90s generation still read Sports Weekly ?

In fact, the rapid decline of print media is a trend around the world. For example, in China, the famous "Oriental Morning Post" ceased publication in early 2017, and employees transferred to "The Paper" to complete the transformation from print media to new **. "****", "Bund Pictorial", "One Reading", "Shanghai Business Daily" and so on have also declared "death" in the past two years.

In foreign countries, the British "Independent" (one of the mainstream newspapers in the United Kingdom) and the American "Seattle Post" have been suspended, and the others who survived are also surviving. On the whole, the paper media industry is now full of mourning.

Therefore, we must consider the changes in Sports Weekly in such a big context. Nowadays, the new ** is faster and more interactive, coupled with the boom of science and technology, the overall reading medium of readers has changed from paper to the Internet and then to mobile. Under such circumstances, print media advertising is falling off a cliff, unable to find a new profit model, difficult to transform, and terminally ill.

As a drop in the ocean of paper media, Sports Weekly is declining in the cold winter of paper media, and the overall quality is also reasonable.

In 2016, Sports Weekly reduced its circulation from three issues a week to two issues. Obviously, this is a kind of behavior of the print media to reduce the cost of spending when the profitability is not good.

In the cold winter, there is a serious loss of paper media talents. Sports Weekly is no exception. Yan Qiang, Kehan and others left their jobs one after another and jumped to Internet companies.

Originally, high-quality and in-depth content was the shield for print media to deal with new attacks, but with the loss of talent, the quality of content in print media will inevitably decline. Now the articles of "Sports Weekly" are not clear as swallowing water, the content is as deep as a running account, and the reporter's writing is as poor as chewing white wax, how can it attract readers?

Therefore, I think the decline of "Sports Weekly" is inevitable, after all, the ** era of paper media is gone. Don't be surprised if one day it says goodbye to us once and for all. And with the current quality of this newspaper, I won't read it, let alone buy it.

I came to know Sports Weekly in 1992. When I was in high school at the time, I took out part of my small pocket money to subscribe to a "Football" newspaper, and I was happiest when I got the newspaper every week, I would read it carefully word by word, and then put the newspaper under my pillow, and take it out again before turning off the lights in the dormitory, but at that time, "Football" reported a lot of Chinese football, and my favorite Serie A paid very little attention.

Until one day, a classmate's friend came to see him from the city, took his hand of the "Sports Weekly" and read it for only one minute, I found that I found true love, that newspaper left me with a very deep memory, the font is very small, there are almost no advertisements, four pages full of real materials, including a list of foreign players in the new season of Serie A is still kept in my newspaper clippings. Since that day, "Sports Weekly" has accompanied me for more than 20 years.

Speaking of sports weekly, there are a lot of memories. I remember that from the beginning of '94 to '97, I basically bought every issue, and at that time it seemed like a piece of two copies, and at that time, I mainly focused on football (the five major leagues of the World Cup, the European Cup) and American basketball (the Bulls had Jordan Pippen Rodman). Among them, it seems that in 95 I also wrote a letter to the Sports Weekly to inquire about a question about Go (at that time, there was a small section in the issue of the Sports Weekly to solve various problems raised by some readers), and the most important thing is that the Go problem I raised was actually replied to by the Sports Weekly in the newspaper.

The question I asked at the time: Does backgammon win if it is played in a row of sixes? A sports weekly newspaper replied to me that the six sons are connected and do not win.

Later, from 98 to 05, because of the change in the working environment, it was inconvenient to buy the sports weekly newspaper, so I didn't buy it much, and I occasionally bought it to read, and I remember that the price went up to a fifty-one. After 05 years, because there are many more convenient ways (such as watching the news on your mobile phone) to learn about some sports news that you are interested in, you will not buy sports weekly.