Is the traditional clothing industry easy to do now?

The current physical stores in the clothing industry should have a downward trend relatively speaking!

Theoretically, the public still likes shopping for leisure and entertainment, but because the Internet is not conducive to opening physical stores due to the variety of types and styles of goods. But it still has an impact.

Operationally: if there is its own way of developing and operating. It can still be developed. After all, you can't buy things online all the time.

Future development: There is the influence of the Internet, but the physical store can still survive. It's just that the share will be a fraction lower than that of the Internet.

Whether to run a physical store, or **, you need a good way of doing business, which is the key.

Nowadays, it is generally difficult to do a clothing business.

As for the business not improving, getting worse and worse, or even failing to quit, as far as the cases I have at hand at present, I will briefly sort out a few reasons:

1. There is not enough preparation in thought and action for the change of the competitive environment of the market from "good" to "bad". For example, some hypermarkets did not reduce their business area in time and optimize the product structure when the volume of goods decreased sharply.

2. The understanding of the garment industry is still in the superficial stage, so I want to achieve "initiative" and "subversion" at the technical level and model level", opened his mouth and closed his mouth and said that he would make tens of millions, hundreds of millions.

Note. The success or failure of entrepreneurship is closely related to personality, thinking, mentality, etc., because it will affect one's own direction and goals, and affect one's judgment and every step of practical operation. Only by always being in awe of the market and the future, constantly learning, exploring the rules, and paying attention to methods, can we keep pace with the times, speak in the present, and look to the future.

Stubbornly believing that individuals can only find their own path by groping in actual combat, and scoffing at other people's successful cases, experience sharing, and guidance and suggestions. Such a person cannot succeed.

Therefore, in terms of superficial analysis, the industry situation is definitely getting better and better.

If you want to partner with friends to make a clothing store, you are struggling with **or**what rank, and now do you want to do it in 4th-tier cities?

The following is for reference: The clothing industry is generally easier to do, in addition, there are many reasons why the clothing industry is good or not, there are its own reasons and external factors, the clothing industry is also divided into **, physical stores, chain and self-operated, but this mainly depends on opportunities and challenges. With the development of the times, the improvement of people's vision, people are not only satisfied with practicality, but beautiful, everyone has their own favorite style and style, and there is a gap between people's consumption level, and those who have worked like famous brands, **style is not important, important is the brand, so open the clothing industry must first find their own positioning, ** is a good choice, no need to rent a place, if it is a physical store finally choose near the university town, the sales group is large.

I hope mine can help you.

The market size of the apparel industry.

In 2018, the per capita disposable income of Chinese residents was 2,822 yuan, of which the consumption expenditure on clothing reached 1,289 yuan.

In 2018, the GMV of China's apparel market reached 2,077.4 trillion yuan, with a year-on-year growth rate and a peak growth rate. Affected by consumption upgrades, the improvement of local consumers' living standards, and income growth, GMV continued in 2019 and 2020.

In terms of clothing categories, ** has always been the largest sub-section in China's clothing market: always maintain a leading share and maintain a high market capacity.

Affected by the epidemic, from January to June 2020, there were 13,145 enterprises above designated size (annual main business income of 20 million yuan or more) in the garment industry, with a cumulative operating income of 100 million yuan, a year-on-year decline, and the decline rate was narrower than that in the first quarter; The total profit was 100 million yuan, a year-on-year decline, and the decline rate was narrower than that in the first quarter; The operating income margin was down by one percentage point from the same period last year. (Data**: National Bureau of Statistics, China Customs).

Since the second half of 2018, more and more traditional brands and Tao brands have entered social e-commerce, ushering in the first outbreak period based on the fission operation of "mini program + brand". In 2019, social live e-commerce provided a more complete "grass-planting" transaction path for the company, providing a foundation for maintaining growth in 2019. The following are the results of using the Youzan Mini Program to conduct business transactions in the apparel industry.

With the help of the high-frequency reach characteristics of the social ecology, **, **, live broadcast and other forms of user mental training, social e-commerce has inherent advantages in user reach, repurchase and conversion, and the average purchase conversion rate of the Youzan category as a whole is.

Now the development prospects of the garment industry are generally not very good, because the seasonal changes in the garment industry are more obvious, and it belongs to the industry that depends on the sky.

In recent years, the garment industry has been the hardest few years, and many garment companies have struggled with slow sales growth and difficulties in obtaining traffic, but there are still many companies in the garment industry. In 2016, there is still a structural overcapacity problem in chemical fiber and cotton spinning industries, the Internet and the textile and garment industry are accelerating the integration, and the transformation and upgrading of enterprises is still in full swing.

According to the Prospective Industry Research Institute's "Analysis Report on the Production and Marketing Demand and Development Prospects of China's Garment Industry", it is expected that the sales growth rate of China's garment industry will be between 5-10% in the next five years, and by 2022, the operating income of China's garment retail industry will exceed 390 billion yuan.

In the future development, China's garment industry may show the following trends: First, the technological transformation of traditional stores, from one screen to multiple screens. The expansion of clothing companies to the mobile terminal will become a future trend, and the operation of clothing stores will no longer be limited to display and album display, compared with all kinds of mobile APP, micro ** will rise on a large scale.

The second is the integration of online and offline to truly realize O2O. The seller's market no longer exists, and the clothing market will turn closer to consumers, catering to consumers, serving consumers, and realizing consumer experience will become the pursuit of more and more enterprises.

Now the clothing market is booming, people's requirements are getting higher and higher, and the competition in the industry is becoming more and more fierce.

——Analysis of the current situation of China's clothing retail market in 2023 The market size will reach one trillion yuan

Major listed companies in the apparel retail industry:Seven wolves (Meibang Clothing (Semir Clothing (Langzi Shares (Bangjie Shares (George White (Biyin Levin (Anel (Xinhe Shares (Pathfinder (Langsha Shares (Youngor (Heilan Home (Red Bean Shares (Joeone (Aimer Shares (Disu Fashion) (Golisi (Anzheng Fashion (Peacebird) (etc.)

The industrial chain of China's garment retail industry, the regional distribution of China's apparel retail enterprises, and the competitive echelon of China's apparel retail industry.

Digital consumption to create a new retail model is a major feature of China's clothing retail industry

In 2021, consumer demand continued to be released, and the national economy recovered steadily. The policy of expanding domestic demand and promoting consumption has continued to exert force, and the contribution of consumption to economic growth has steadily increased, becoming the main driving force for the stable recovery of the national economy. According to data released by the National Bureau of Statistics, in 2021, final consumption expenditure contributed to economic growth, driving GDP growth by one percentage point.

Since 2021, the development of China's apparel retail industry has shown the characteristics of large fluctuations in operation, prominent development of subdivisions, and digital consumption to create a new retail model.

The number of garment retail enterprises above designated size exceeded 2,500

According to the data of the National Bureau of Statistics, from 2016 to 2021, the number of clothing retail enterprises above designated size generally showed a fluctuating downward trend. In 2021, there will be 2,583 apparel retail enterprises above designated size, with a year-on-year increase.

The output of garment enterprises above designated size exceeded 23.5 billion pieces

According to the data of the National Bureau of Statistics, from 2017 to 2021, the output of enterprises above designated size in China's garment industry has generally fluctuated and declined. In 2021, the output of garments produced by enterprises above designated size will be 100 million pieces. From January to October 2022, enterprises above designated size completed the output of 100 million garments, a year-on-year decrease.

The sales volume of garment retail enterprises above designated size exceeded 430 billion yuan

From 2016 to 2021, the sales of clothing retail enterprises above designated size in China increased steadily. In 2021, the sales volume of China's apparel retail enterprises above designated size will be 100 million yuan, a year-on-year increase.

The scale of China's clothing retail market has reached one trillion yuan

From 2016 to 2021, the scale of China's clothing retail sales generally showed a fluctuating upward trend. In 2020, affected by the new crown epidemic, the retail scale of clothing products fell sharply; In 2021, the impact of the epidemic has subsided, and the retail sales of clothing products have picked up, with the annual retail scale of clothing reaching one trillion yuan, a year-on-year increase. On the whole, the scale of China's clothing retail market demand has grown steadily.

The above data refer to the Prospective Industry Research InstituteAnalysis report on market prospect and investment strategic planning of China's apparel retail industry

As of June 8, 2023, the industry is in good shape.

In 2023, consumer demand for traditional clothing brands and products will continue to increase, so the pressure on the recovery growth of the traditional clothing industry is still there, and we must strive to make progress while maintaining stability.

The traditional garment industry should take science and technology, fashion and green as the industrial development positioning, comprehensively deepen reform and opening up, enhance the core competitiveness of the industry, and lead the industry with high quality driven by innovation.