Do you have any knowledge about the introduction of the sanitary ware industry?

Today's market situation, in essence, is the self-regulation of the home furnishing industry and the change of the sales model of the home furnishing industry, and the home furnishing industry itself is squeezing out bubbles and unreasonable components, and the regulation of the property market is just the fuse. Digging deeper into the reason, it is not difficult to find that it is the diversification of sales methods. Only by constantly innovating marketing strategies, enriching marketing methods, so that marketing methods can effectively play a good role, pay attention to consumers, and start from the psychological feelings and personalized needs of consumers, in order to win the first place in market sales.

The large-scale reshuffle of the industry is essentially the self-regulation of the industry, returning to a reasonable and rational scale and trend. It is in the fierce competition that the homogenization of the serious home furnishing stores, the elimination of home furnishing products is particularly high, the elimination of household products that do not meet the mass consumption of household goods, leaving high-quality home furnishing enterprises to continue to develop healthily.

Gauss Sanitary Ware is an enterprise that stands out with its strong strength in such an economic environment. It is understood that Gauss has won the favor and reputation of consumers with high-quality products and services, and has always insisted on providing good products and good services, impressing customers with sincerity, and its reputation among customers is spreading more and more, and it is louder and louder, and has set up a golden signboard.

It can be seen from the memorabilia of Gauss (China) that every step of Gauss is so real and firm. From the first product faucet off the production line, to the torch faucet series designed to welcome the Olympic Games, to the current products cover faucets, showers, bathroom cabinets, hardware pendants, shower rooms, toilets. In line with the needs of enterprise development, consumer demand, and strengthening market competitiveness, the first shower room and the first toilet were officially listed in September 2012 for the majority of consumers.

In the future, we will increase publicity and promotion, continue to expand the brand's popularity and reputation, and jointly write a more brilliant page in the future.

What kind of introduction do you want? Products? Channel? Buying and selling? Training??

As the saying goes, no matter what industry we are engaged in, we need to master the relevant professional knowledge and strive to do our best. For example, if we want to engage in the bathroom shopping guide industry, what professional knowledge do we need to know? Next, I will briefly introduce it to you.

1. If we want to be a bathroom shopping guide, we first need to understand the relevant knowledge of several bathroom brands, such as what are the more well-known bathroom brands, what grade they are, etc. For example, Kohler is a world-renowned manufacturer of bathroom products, advocating the concept of elegant living and always maintaining a leading position in the industry. Knowing more about several bathroom brands can help us compare products when introducing them to consumers, highlight the brand strength of the products, and so on.

2. To be a sanitary shopping guide, the most important thing is to master the relevant knowledge of the products sold. For example, which grade the product belongs to, the after-sales service standard of the product, the preferential discount, what are the types of products, what are its advantages and characteristics, and what are the differences from other types of products, etc. In general, the company will have basic words, we need to memorize them, and quickly combine them with product characteristics according to customer needs.

3. We also need to master the basic hospitality etiquette and norms, such as when the customer enters the store, the shopping guide needs to nod and smile to the customer and say welcome; The shopping guide's clothing should be decent, and he must wear the company's unified shopping guide clothes, and he can draw some light makeup appropriately; The shopping guide should be smiling and natural and generous; It is necessary to pay attention to the art of language and so on. Usually the company will recruit shopping guides to provide relevant training.

If you want to engage in the bathroom shopping guide industry, we can first understand some relevant knowledge of sanitary ware, and master the basic terminology of the enterprise.

In order to meet people's requirements for quality of life, sanitary ware products are diverse, rich in styles, and more and more humane. Every enterprise wants to monopolize the power, but it is very difficult to really do it, in the face of the ever-changing market, first of all, we must find the right positioning, get the recognition of consumers, in order to have the possibility of monopolizing the market, and then we will come to the next how to become the sanitary ware industry.

First, based on the market.

The continuous development and improvement of sanitary ware products has made many consumers not only focus on products, quality and service. Also pay attention to the popularity of the brand and the reputation of the merchant. If the business is still stuck in the old-fashioned business philosophy of the past, it is very unfavorable for the development, and even in the market will be directly judged out, and the sanitary ware and sanitary ware industry has gradually entered the era of brand marketing.

Second, the development trend of sanitary ware.

The war in the sanitary ware industry is intensifying, and the low-end is now the business philosophy of most enterprises, which ultimately leads to the fact that the company is facing losses and is on the verge of bankruptcy. With consumers have higher requirements for the use of space, customization is a trend, and only by constantly understanding the needs of the market can we achieve the opportunity to make great strides forward in domestic sanitary ware enterprises. Another point is industrial consolidation!

Integration of product, channel and brand trinity. The test of the enterprise is the ability to integrate the first chain, and the enterprise with more perfect service can seize more market space and have the opportunity to do the sanitary ware industry.

Third, there are misunderstandings in the industry.

Many people will mistake the enterprise for the brand, in fact, the brand is an independent spiritual property, in other words, and read that it can belong to you, of course, it can also belong to others, many companies are mistakenly thinking that there is a good brand, the big factory is a big brand, in fact, it is not, it also needs to do a lot of investment in brand marketing.

Fourth, find the right positioning and precision marketing.

Precision marketing is to market customers who have needs for their own products, and it is a tool to realize the value of the enterprise, not dispensable. Positioning, on the other hand, needs to rely on modern information technology to expand its own users. There is no omnipotent enterprise, only the brand with accurate positioning can be recognized by consumers, and only then can it have the opportunity to do the sanitary ware industry.

The introduction of the sanitary ware industry, it is shared here, the above article is purely personal understanding and sharing, if there are deficiencies, please bear with me! If you need to know more about the knowledge of the shed's decoration, building materials, and home furnishing, you can pay attention to Rilong.com, and share more information with you.

Sanitary ware is an indispensable part of the modern home. The following 8 professional tips are provided for your reference.

Roca Sanitary Ware Kohler Sanitary Ware.

1.Sanitary ware washbasin: it can be divided into three types: hanging type, column type and desktop type.

2.Sanitary ware toilets: can be divided into two categories: flush-down type and siphon type. According to the shape, it can be divided into two types: conjoined and split. The new toilets are also equipped with thermal insulation and bidet functions.

3.Sanitary ware bathtubs: a wide variety of shapes. According to the bath method, there are sitting baths and lying baths. Bidet bath with washbasin. There are bathtubs and jacuzzi bathtubs according to their functions. The joints are divided into acrylic bathtubs, steel bathtubs, cast iron bathtubs, etc.

4.Bathroom shower room: consists of a door panel and a bottom basin. According to the material, the door panel of the shower room is divided into three types: PS board, FRP board and tempered glass. The shower room has a small footprint and is suitable for showers.

5.Sanitary ware bidet: for women. At present, there is less domestic household use.

6.Sanitary ware urinals: for men. Now the frequency of use in home decoration is increasing.

7.Sanitary ware hardware accessories: the form and pattern are different. In addition to the above-mentioned sanitary ware accessories, it also includes a variety of faucets, glass holders, towel racks (rings), soap trays, paper trays, shower curtains, anti-fog mirrors, etc.

8.When choosing sanitary ware, you need to pay attention to the quality of its ceramics. The glaze of high-quality sanitary ware is smooth and clean, and there is no needle eye, bubbles, deglazing, uneven gloss and other phenomena; The sound of striking the ceramic with your hand is crisper.

Inferior sanitary ware often has sand holes, blind bubbles, lack of glaze, and even slight deformation, and the sound made when tapping is dull.

Bathroom products are produced where Foshan belongs to the birthplace of high-end ceramics Chaozhou belongs to the high-end ceramics production area Henan belongs to the low-grade production area It is difficult to say that it depends on the positioning and marketing model of your own brand You are the first brand of products.

Take the selling point of the product as an example, just like the toilet, mainly talking about its material, accessories, and function.

First of all, it must be clear about the selling points of bathroom products, different brands, the selling points must be different, some are in the style, some are in the material, and some are in the details. The function is also very important, but the functions of different brands are almost the same, and the bathroom must keep pace with the times!

Then there's the uniqueness of the brand, which other brands don't have, but I have. For example, the glaze of ceramic products, the water in the toilet bowl, and so on.

Finally, the value-added services of the product, the services of each brand are different, including the installation of delivery packages, these are the most basic, and other services can add value to your products.

Selling bathroom products, it is important to have a repeat customer, he may not buy your product again, but it is very likely to bring someone else to buy your product. Then. It's not just the product that sells, it's also word of mouth!