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I think site selection and renovation are important.
If there are enough children in the community, you can choose to make a community store; Otherwise, you need to go to the commercial area to find a store, it is best to find those kindergartens or early education institutions are more concentrated, so that those parents who come to accompany their children to early education classes can borrow and return books along the way, which is very important.
You can choose a stand-alone storefront or you can choose to work with a kindergarten or early education institution. Each has its own advantages and disadvantages: independent stores have high autonomy and can do various activities, but the rent will be relatively high, which is one of the major costs of the operation of the picture book museum; Cooperate with early education institutions to do embedded stores, the cost will be relatively low, or even no rental costs, and there will be a certain stock of members, but the autonomy will be relatively poor, and the activities will be very restricted.
If you don't have any expectations for the scale of the business at the beginning, and you just want to experiment on a small scale, you can also open a family building at home.
Decoration: If you are renting a separate storefront, then you need to decorate it, and you can decorate it according to your preferences. The style is a little Q, a little warmer, and a little brighter.
If it is a franchise, the brand will have its own requirements; If it is a built-in picture book library in cooperation with an early education center, you may not be allowed to decorate or simply decorate it.
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Apply for relevant licenses, permits, etc.
Individual: The fee is small, and it is suitable for general picture book museums.
Enterprise: The cost is high, and it is suitable for owners who have more expectations for the future, or who already have a molding business (WeChat of the main body of the enterprise***, you can apply for WeChat certification, you can hook up a third party**, etc.).
If you have a business that sells picture books, you also need to have "publication retail" in the scope of business. However, it should be noted that the retail of publications in the industrial and commercial registration belongs to the pre-approval, the need to have a "publication business license", and to handle this certificate, and need to have a member of the team to have a "book distributor qualification certificate", this certificate is required to test, the primary certificate can be done retail, intermediate certificate or above can be done wholesale.
If there is only a picture book lending service, the business scope should include similar "rental books and newspapers", and the specific should be asked by the local industrial and commercial department.
There are also some owners who rent shops for business without applying for any licenses. There are operational risks associated with doing so.
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1. Book rental.
That is, it is operated in the form of borrowing books, which can be paid by membership, single payment, or borrowed through the Internet.
2. Personalized reading guidance and consulting services.
For example, through one-on-one understanding of the child's situation with parents, understanding the child's reading situation, and proposing a plan to help the child solve a series of problems in reading.
3. Drawing and the mode of this course.
Play the role of a picture book education tool to provide lessons to parents and thus collect fees.
Fourth, theme activities.
Fees for themed events such as storytelling sessions and picture book festivals are the main income.
5. The parent-child space operation model of the theme of picture books.
For example, some. In addition to operating picture books, the Picture Book Museum also allows other projects to settle in and develop projects other than picture books.
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I joined the Zhiyue Children's Picture Book Museum and opened the Zhiyue Children's Library, which is a platform for borrowing to carry out various forms of extension activities and courses, and the main profit is borrowing + course fees.
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1. National Library, such libraries are all over the country, there are special children's libraries, and there are also children's branches within the library. This type of library has a large collection of books and rich content, but the disadvantage is that there are few outlets, so there are now some privately run community libraries.
2. Theme bookstore. This kind of bookstore is mainly a physical bookstore, different from the traditional Xinhua bookstore, mainly leisure-based, the general environment is elegant, you can buy books, borrow, leisure, as well as rich reading activities, the target group is white-collar workers who have higher requirements for the quality of life, and the service content includes parent-child reading, representing Yufeng Bookstore in Beijing and Pioneer Bookstore in Nanjing.
3. Community Library. At present, this kind of library is emerging in China, most of them are for young children, and are known as "physical picture book libraries", which are mainly established by some returnees who have lived abroad for a period of time. There are a large number of Chinese and foreign books in the library, and the common operation mode is as follows:
Make use of its own resource advantages to provide children with services such as picture books**, borrowing, on-site reading and family education book borrowing; At the same time, it cooperates with the development of parent-child activities with the theme of picture books.
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For brick-and-mortar picture book libraries, it is definitely not profitable to rely on picture book borrowing alone, and there must be extended services to support the overall operation. After all, brick-and-mortar store picture books have high rents and ongoing labor costs, and there is also investment in decoration and continuous picture books. The doll picture book museum is combined with the Internet platform, and the picture book museum is directly opened in the kindergarten, which greatly saves the input cost of the franchisee, and has a larger and more stable source of customers, and the children can borrow books home from their own park every day after school, which greatly reduces the time of parents.
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1. Qualification review; 2. Franchise cost accounting and business plan consulting; 3. Follow-up support and project expansion.
This is the first thing to know when joining a picture book library, ask about the brand of the picture book library provider, and check the relevant qualification documents to avoid being deceived. The brand picture book library chain organization should provide you with a business certificate or franchise license qualification, at this time, don't blindly believe it, and go to the work-related injury unit marked on its business certificate to inquire; If it is inconvenient to go, you can check it online and confirm that its qualifications are correct before talking about joining.
Franchise cost accounting and business plan consulting:
The franchise fee is a threshold, I believe you have your own acceptable range for the franchise fee, if it exceeds this range, there is no need to talk about it. If the franchise fee is within your acceptable range, you need to calculate the operating costs such as leasing and decoration of the business premises, and then evaluate whether your operating profits are appropriate, and if so, then continue to talk.
Follow-up support and project expansion.
This is the most important one, if the headquarters gives you continuous follow-up support after the picture book museum joins, then you can easily embark on the road to riches.
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The business license of the picture book library is generally book sales, exhibition and display services, and the establishment and production of books. There is the following process when it comes to cheating in the class:
1. Go to the local industrial and commercial office to collect the registration** and go through the preliminary examination of the name;
2. Go to the registration hall of the branch office for approval and verification;
3. Handle pre-approval according to regulations;
4. Bring relevant documents and certificates to the local industrial and commercial office for registration.
1. The basis for handling the business license of the Picture Book Museum.
Measures for the Administration of the Registration of Individually-owned Industrial and Commercial Households
Article 12. If it is an individual business, the operator himself shall be the applicant; In the case of a family-run business, the presiding proprietor of the family members shall be the applicant.
If the entrusting person applies for registration, modification, or cancellation of registration, the applicant's power of attorney and the identity certificate or qualification certificate of the person shall be submitted.
Article 13. To apply for the registration of individual industrial and commercial households, the applicant or the person entrusted by him can directly go to the registration authority where the business premises are located for registration; If the registration authority entrusts its empty branch agency to handle the registration of individual industrial and commercial households, it shall register with the local office where the business site is located.
The applicant or the person entrusted by the applicant may submit an application to the registration authority at the place where the business premises are located by mail, fax, electronic data interchange, e-mail, etc. Where an application is submitted by fax, electronic data interchange, e-mail, etc., the contact information and mailing address of the applicant or his/her person shall be provided. For applications accepted by the registration authority, the applicant shall, within 5 days from the date of receipt of the notice of acceptance, submit the original application materials consistent with the content of fax, electronic data interchange and e-mail.
2. Materials required for business license.
1. Application for Business Registration of Individually-owned Industrial and Commercial Households signed by the operator;
2. A copy of the operator's ID card (front and back copies);
3. Proof of use of business premises;
4. If there are laws, administrative regulations and decisions within the business scope of the application for registration that must be submitted for approval before registration, a copy of the relevant license or approval document shall be submitted;
5. Notice of Pre-approval of the Name of Individually-owned Industrial and Commercial Households (if there is no name or the business scope does not involve pre-licensing items, it is not necessary to submit the Application for Pre-approval of the Name of Individually-owned Industrial and Commercial Households);
6. If the person is entrusted, the "Certificate of the Entrusted Person" signed by the operator and a copy of the ID card of the entrusted person shall also be submitted.
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