Why did CHANEL Beauty use transgender models?

Because transgender models are able to show the unique temperament style of Chanel.

Trans models have a unique style, and of course using trans models will also increase a certain degree of popularity.

Everyone has a different view of beauty and has different prejudices against transgender.

Because trans models can better show the uniqueness of Chanel.

Whether it's a male or female model, I think it's amazing to be able to model at Chanel Beauty.

Because it got what others didn't dare to try, and did it yourself, the spirit of being willing to fight.

Personally, I think Chanel wants to be unique and blaze a new trail.

Because it breaks through the problems that others are unwilling to try, it wants to carry it forward.

Nowadays, the fashion scene is slowly expanding and is no longer the small circle it used to be. Chanel is the latest brand to use transgender models in its advertising. Teddy Quilifan became the first openly transgender model in a Chanel beauty commercial.

She made the announcement on the social platform Instagram, shared part of the ad, and published a long-form ad. I find myself no longer crying over sad things, but we always cry when we win. Isn't it interesting?

For me, it was a moment of victory. Quilifan said.

My whole life has been a battle, from being always bullied at school and the kids threatening to kill me and vividly describing how they would kill me, to my biological father always hitting me and calling me "gay", to being pressured by the industry for publicizing that I was being ** offender at work, it was a win for me and made all the unpleasant experiences worthwhile. ”

"It's a good thing for any model to be on a Chanel campaign, so this moment of success was even more important when one of the best transgender models in the industry was able to shoot an ad for the beauty department of the French fashion house. ”Fashion L'officel magazine said.

Quinlivan, from the United States, was discovered in 2015 by Louis Vuitton creative director Nicolas Ghesqui Re and participated in the show. Prior to revealing his transgender identity, Kunlivan had already done two shows for Chanel, as well as Louis Vuitton, Gucci, Chloé, Carolina Herrera and more. In September 2017, she made it clear that she was a transgender woman for the first time, which attracted a lot of attention in the industry.

Personally, I think that using transgender models will show the brand's unique charm.