What is the difference between physical stores and outlets?

The main reason for the dismal brick-and-mortar business is that the business model is outdated and gradually obsolete by the times.

First of all, the physical store is the front end of the perfect customer experience, and it is particularly important to do a good job in service attitude, product quality, and after-sales!

There are many anchors in the online store to help advertise, and there will be activities, and the anchors are now very influential.

The outlets have special anchors to promote, which is conducive to the sales of products.

Because people don't like to go out to shop now, tired and sunny, it is better to shop online at home.

In the Internet era, many things can be realized through the Internet, so people's dependence on physical stores is much less than before.

The outlets are promoted by anchors, and there are activities, which are easier to impress consumers.

Physical stores can test the goods, can be better choices, outlets can buy goods without going out.

I think maybe the anchors of the outlets are more capable of sales, and they are more able to persuade others to buy.

Business at beauty shops was bleak and their popularity declined. This is mainly because of the irreplaceable nature of the host. There are a lot of internet celebrities these days. They will bring the goods during the live broadcast, and many fans will buy it.

With the development of the times, there are more and more physical stores and **. At the same time, our way of life is becoming more and more convenient. One.

For example, a news broadcasting teacher can accurately broadcast 2,000 words in 7 minutes, and the ability to broadcast and host is very good. 2.Artistry.

For example, Hua Shao, the "good tongue of China", quickly broadcast multiple advertisements in one go. Three. Content Expression:

Content expression is the ultimate irreplaceable, just like Bai Yansong's profound cutting and analysis of news events. While the requirements for e-commerce streamers don't need to be as high as those of professional hosts, there are some necessary live streaming skills that need to be mastered. Today, Lao Cannon will give you a detailed introduction to the live broadcast skills.

But in the process of live broadcasting, there are also many problems: for example, there are not enough people watching the live broadcast, and there are fewer people buying the live broadcast. The essence of e-commerce live streaming is to convert entertainment traffic into purchase traffic.

During the live broadcast, ** is unstable and too casual: keep interest for a period of time, and run when you are not interested, especially when time is fragmented.

During the live broadcast, the following preparations should also be made. The first is livestreaming. Promote warm-up, discuss Pink Ribbon products.

A week or so before the live broadcast starts, we can promote and warm up in advance on our own platform and other social platforms to inform old customers and attract new potential customers** live broadcast. Live content: Formulate a live content outline and recommended products before the live broadcast to make the entire live broadcast process more controllable.

Live broadcast of promotional maps and promotional copy to focus on the unified theme of the article. Loyal customers: Live streaming needs to preset "loyal customers" in advance, and design the required subtext at each point in time to create a warm interactive atmosphere and guide other real customers to interact and place orders.

Because the current stuffy wisdom in the network to bring goods is larger, and the answer is much cheaper than the store's things, so there will be such a situation, in fact, this is not a good phenomenon.

Because many stores are not well managed and managed, then there will be a lot of contradictions and problems, and the store will continue to lose money, and then it will close.

Because of the epidemic, many people don't argue much. So these beauty industries have also taken a big hit. As a result, many stores went bankrupt and closed their doors.