Disney deactivates all twentieth century Fox brands, what happened?

Recently, one of the most famous trademarks of the Hollywood entertainment industry, "20th Century Fox" (20th Century Fox), officially came to an end. According to CNN, Disney has moved one of its television studios, "20th Century Fox" (20th century fox televisionChanged its name to "20th TV" (20th televisionThe words "century" and "fox" were removed from the new names. Foreign media believe that this is the last trace of the "fox" of Disney, the "House of Mickey Mouse".

In September last year, Disney acquired most of Fox's entertainment assets for $71 billion**, including 20th Century Fox and its subsidiary Fox Searchlight Picturesfox searchlightstudios, etc. In January, Disney had already renamed the two studios as Twentieth Century Studios20th century studios) and "Searchlight Pictures (searchlight pictures

Commemorating the turn of the century

Disney Television Studios President Craig Hunegs said in a statement that the changes mark Disney's "."It's a new dayIt also expresses a tribute to its long history and the creativity of The Walt Disney Company.

Avoid confusion

CNN and the BBC, among others, have generally pointed out that it is inevitable that Disney will cut the word "Fox" from all of its brands because of thisIt can be confusing with other Fox assets by consumers, such as Fox Entertainment, Fox Sports, and Fox News. These are all brands under the Fox CorporationNothing to do with Disney

Create a good brand image

It is reported that Fox TV has always distinguished itself for its eclectic and provocative programming, and sometimes quite controversial, and Fox News, launched by Murdoch in 1996, is particularly partisan and a hardcore of the Republican Party**. In addition, according to "Variety", when Disney acquired Fox's assets, Fox News was also exposed to sex scandals many times. One insider bluntly said that Fox was mixed with the name Murdoch and was "toxic".

Variety" said that as a result, all of these factors add upThe word "Fox" is given other meanings, Disney's actions prove itMaintain a family-friendly brand imageof meticulousness.

Because the Fox News network founded by Rupert Murdoch is one of the most influential Republican diehards, it can be said to be extremely partisan, and Disney doesn't want to continue to entangle with them.

In fact, Twentieth Century Fox changed its name to "Twentieth Century Television", so all Twentieth Century Fox brands were discontinued.

On November 20, Beijing time, the U.S. stock market was caught off guard by a large number of shares, but in this large number of shares, two stocks were not** - Disney and Fox.

There is a reason. Because these two companies have ushered in great news.

According to the New York Times, the Walt Disney Company announced on the same day that the Chinese supervisory authority unconditionally approved the acquisition of the assets of 21st Century Fox (21st Century Fox Scale), and the $71.3 billion deal is close to completion.

Why should Disney be recognized by China for its purchase of Fox? Are people obviously buying up American businesses by American companies?

In fact, Disney is not so much an American company as a truly global company. In today's transnational enterprises, the merger events of large enterprises need the recognition of the first departments of many countries and regions. The economic impact of the acquisition will directly affect the employment situation in the region and country in which the company operates, so we must also control the business and work on our premises.

Yesterday, a Disney spokesman said that the company is still waiting for regulatory permission from a few countries. Disney has direct and important theme park business in many places such as Europe, the United States, China, Japan, Hong Kong, etc., and in addition to China, France, Japan, and the home country of the United States also need to be supervised and recognized.

That said, of course, that most U.S.** reports that no country is as important as China in this takeover, which is an important growth market for Disney given its growing middle class.

Reuters also said: China's nod has swept away the last major obstacle for Disney. We know that the Chinese market is important to Disney, but what we don't know is that China is so important to Disney that after China's nod and approval, Disney's **can bear** the United States**.

Disney officially acquires 21st Century Fox.

Recently,The Disney Company announced that it would rename its "Twentieth Century Fox TV" to "Twentieth Television", officially announcing the end of the "Twentieth Century Fox" brand。This fall, the new logo will appear on TV shows, while existing episodes on streaming** and digital libraries will retain their logo.

According to the observation of the U.S. stock research agency, as of press time, Disney's share price was quoted in US dollars, with a total market capitalization of 100 million US dollars.

For Disney to discontinue all twentieth century Fox brands,The BBC believes that Disney executives removed Fox in an apparent attempt to distance themselves from the company's former owner, Rupert Murdoch

Foreign media believe that Disney especially does not want to be involved with the media tycoon's very partisan right-wing **Fox News Network. Fox News is one of the most influential Republican hardcores.

Previously, the American "Variety" magazine said that an unnamed insider said: "The name 'Fox' means Murdoch, and that is 'toxic'." "Variety" magazine also said,The removal of Fox's name was originally part of the acquisition agreement, and the purpose of this was to avoid market chaos

Disney discontinued all 20th Century Fox brands because it wanted to update and better serve the public with a new face!

The reason for the discontinuation is mainly because the Fox brand is now less influential, and there are certain problems.

Because Disney itself wants to innovate the things of the past and use China's own brand.

The news of the acquisition of Disney and 21st Century Fox has been hot, and this major event that has worried thousands of American comics and movie fans has finally ushered in a real hammer this week: the two sides have completed the acquisition agreement, and part of the business of 21st Century Fox has now been successfully transferred to Disney, which is definitely the hottest news in the American comic and film circles this year.

At the moment when the real hammer fell, the entire American comic circle and the film industry were boiling. The successful acquisition of the business of the old fox by Di's father means that the future Marvel superhero stories will shine more brightly on the big screen. With the completion of the acquisition agreement, the copyrights of Marvel characters such as "X-Men", "Deadpool" and "Fantastic Four" under 20th Century Fox Film Company (20th Century Fox is a subsidiary of 21st Century Fox on film projects) will be fully transferred to Marvel Studios, officially announcing their homecoming!

Disney's intention in discontinuing all 20th Century Fox brands was to announce to the rest of the world that its shares had moved. Continuing to use the previous name would make everyone think that Fox still has a bigger stake, so it was discontinued.

It is to announce to the world that the shares have been moved. Disney's acquisition of Fox occupies most of its assets, and it is time to change its name, and if it continues to use the previous name, it will only make everyone think that Fox still has a larger stake, which also proves that the status of Chinese films is also slowly rising.

Disney discontinued all Twentieth Century Fox brands in order to say goodbye to the past, Disney will usher in a new future, and the show will be completely optimized and upgraded!

The intention is to use China's own brand to innovate, because Chinese film and television have risen, and it will be better to use your own brand as a logo.