The impact of supermarket goods on sales

Classmate, don't look for it, you really do this homework!!

What is the reason for the impact on supermarket sales, the positioning of people, goods and places.

1. Passenger flow. There are many factors that affect customer flow, among which the absolute population of the business district is the most critical, and it is impossible to maintain the operation of the supermarket without enough customers. In addition to the people in the business district, it is necessary to attract these people to your store to buy goods, which requires the supermarket to understand the needs of the customers and potential customers in the business district it serves, and organize as much as possible to provide the goods they need.

Supermarkets should regularly conduct surveys on customers in the business district to understand the customer groups they serve, so as to better serve customers. It is also necessary to understand the operation of their competitors in the business district and the best activities carried out, so as to organize supermarket operation countermeasures. Second, the unit price of customers is wide.

The so-called average order value is the amount of money paid by each customer for the purchase of goods. The unit price has a lot to do with the income of local residents, the product structure of the store, the best means, and the convenience of shopping. The impact of the customer unit price is the average number of goods purchased by the customer and the number of goods purchased, the higher the product, the better, the higher, the less the purchase, the unit price of the customer still does not go up but affects the image of the store.

Reasonable band settings can help increase the average number of items purchased by customers. Relative to the first commodity, improve the customer's purchase is the key, buy the more the better, improve the "rapid circulation" and "mass sales" of goods, Yuchang only the amount of customer unit price is a benign development. 3. Control gross profit.

Gross profit can not be too high, generally high gross profit commodity turnover will be slower, slow turnover means less buyers, which is not conducive to increasing sales. Many store operators have a misunderstanding of the retail industry, and the store with a high average gross profit margin makes money, but in fact, the gross profit margin will increase as long as the number of sales is sufficient. For example, the gross profit margin of a store is 15% and the monthly sales are 9 million, and the gross profit margin of a store is 12% and the monthly sales are 12 million, and the profit of the store with low gross profit is higher.

Large sales of goods can increase the bargaining chips between stores and merchants, and get more rebates and support from merchants. Fourth, reasonable organization**. The store regularly provides suitable customers' products according to the needs of residents in the business district every month, attracts customers' care, cultivates customer loyalty to the store, drives the sales of other goods, and also brings popularity to the store.

There are many other factors that affect store sales, the most important is these four points, and the other should be investigated according to the specific situation of the store, as long as the operator pays attention to these points, it will definitely bring a big boost to the sales of the store!

Thank you for your question, I'll help you answer it.

In addition to making customers' eyes shine, display also has other purposes: display = sales; Display is one of the most intuitive ways for supermarkets to communicate with customers; Through effective store layout and product association and combination, customers have a strong desire to buy and increase sales.

The significance of the irregular display of goods".

1) Show the value of the product that the customer wants.

The reason why customers stop in front of the display shelves is to buy goods, even if it is a very eye-catching and beautiful display, but if it is not a display that will make customers want to buy goods, it is in vain. The most important thing about display is not just about aesthetics, but also about making customers want to buy the product. The protagonist lies in the commodity.

The purpose of the display is not just to look good, but to make customers who are constantly moving around the store stop and want to buy the product.

2) Put the product in front of the customer.

Since the protagonist is a product, if it is displayed in a store and does not make customers want to buy this product, what is the difference between it and placing it in a warehouse or logistics center? In order for customers to understand the value of the product, it is necessary to make the product closer to the customer.

3) Through the promotion of the product itself.

In addition to relying on advertisements and store assistants, the value of the product itself can also be communicated.

4) Don't go through a lot of work.

The display does not have to spend a lot of money, time, manpower, etc. to decorate the product area, and it is best to complete it in a short time without spending too much money.

5) Performance and Claim.

Performances that make customers who would not otherwise have noticed the product aware of the value of the product; and the proposition that the product is useful to the customer in the store.

6) Immediate results on the spot.

The content of the presentation and proposition must be simple and clear so that the customer can understand it right away.

7) Make customers acceptable.

It is not enough to let the customer understand the value of the product, it is necessary to make the customer think that the product is necessary for him, and he must definitely buy it, and he must buy the brand in the same kind of goods.

The moment the customer picks up the product and puts it in the shopping basket is the indicator of the success of the display.

All in all. Commodities are placed on display from time to time to increase sales, achieve business purposes, and promote goods.

Hope it helps.