In the supermarket, why do you have a lot of candy, chewing gum and other goods at the checkout coun

When you go to the supermarket, you must have noticed that there will be a lot of candy and chewing gum next to the supermarket cash register.

Small items such as beverages seem to be a habitual display habit, but they contain a lot of marketing skills and knowledgeToday, I will analyze why candy and chewing gum are placed near the cashier counter of the supermarket.

In the skills of product display, the shelves parallel to the customer's eye are the main products, and in the customer's buying habits, the products on this layer can be said to be directly "in sight".Therefore, the "small commodity shelf" of the cashier can be said to be a rare ** area.

The reason why all kinds of candy, drinks and chewing gum are displayed in this ** area, first of all, because customers are often bored when waiting for the checkout, and these small commodities are not necessities of life, but they are idle and idle pastimesTherefore, many customers often take a bottle of chewing gum or a bottle of drink when queuing, and this habitual boring consumption also brings non-negligible profits to supermarket marketing.

Secondly, many customers take their children to the supermarket, and while waiting for the checkout, the children are often attracted by these candies, and parents will buy them for their childrenAnd this kind of consumption that is not "planned" has also become part of the "planned" income of merchants.

In addition, these small items are not expensive, cheap one or two yuan, more expensive ten yuan eight yuan, many people will be in the checkout because of the trouble of change, and often choose to "round" consumption, this consumer psychology is tantamount to bringing additional profits to the supermarket. Therefore, the supermarket has grasped the customer's consumption psychology, and it is not right to put the goods in this way!

Therefore, the seemingly simple placement of goods at the checkout counter actually contains a lot of marketing knowledge and knowledgePrinciples of Economics

The goods placed in front of the cash register have the highest rate, and many of the tapes will rely on buying these candies and chewing gum when they check out with adults, which can naturally promote the income of the supermarket.

Because this is to attract customers to make a second purchase, candy and chewing gum are things that people are interested in, and placing them in a conspicuous place such as the cash register can make customers want to buy it.

Because children see chewing gum and candy in front of them, they usually want to take them and buy them, so they will put the candy on the cash register.

Summary. Hello, I'm glad to answer for you, in fact, the supermarket always puts chewing gum next to the cash register, mainly for the following three reasons. First, impulse consumption Generally, the display of goods in supermarkets is based on the purchase needs of professionals and the purchase psychology of customers, such as ham sausages, mustard, etc. near instant noodles.

In the supermarket, why do you have a lot of candy, chewing gum and other goods at the checkout counter?

Hello, very high group xing for you to answer, in fact, the supermarket always puts chewing gum next to the cash register, mainly because of the following three reasons. First, impulsive consumption Generally, the display of goods in supermarkets is based on the purchase needs of professionals and the customer's purchase psychology, such as ham sausages, mustard and so on near instant noodles.

The reason why all kinds of candy, drinks and empty gum are displayed in this ** area, first of all, because when Gu Laoqin customers are queuing up to check out, they often look at these goods because they are bored when they are waiting, and although these small commodities are not necessities of life, they are idle and idle products, so many customers often take a bottle of chewing gum or a bottle of drink when they are in line, and this habitual boring consumption also brings a profit to supermarket marketing.

In fact, chewing gum is always placed next to the cash register in supermarkets for the following three reasons.

First, impulse spendingSecond, joint salesThird, blindly follow the trendIn August 1930, Michael Cullen, an American, opened the first in New York State, the United Store of Gold Culomb. It was he who pioneered the self-service sales method, which adopted a one-time centralized settlement. This was the world's first supermarket.

After the Second World War, especially in the years, it has achieved rapid development in the world.

Nowadays, the rise of supermarkets is very fast, and the competition between major supermarkets is also very fierce. As for the reason why chewing gum is always placed at the cash register, the above three points are basically clear.

Because it is easier to attract the attention of others when the chewing gum is placed next to the supermarket cash register, it is always necessary to have some chewing gum by the way when waiting in line to pay, which can increase the sales of chewing gum.

This is marketing, when we check out, sometimes the waiting time will be a few dollars or a dozen dollars with these small things around us. And sometimes I will take these small things in order to make up the order, so the chewing gum is always placed next to the supermarket cash register.

Because of the convenience and small size, the cash register cannot enlarge the things of the object, because it will be very inconvenient, so it is often seen that the cash register will put down things such as lighter chewing gum or small snacks.

When we go to the supermarket to buy something, we will find that there is always a variety of chewing gum and all kinds of small candies near the checkout counter. Some people don't understand why supermarkets have such a uniform approach, thinking that these goods should actually be on the shelves. So some people ask, supermarkets always put chewing gum near the checkout counter, is this to increase sales or to make it convenient for customers?

Personally, I think it's to increase sales. First of all, if you put chewing gum on the shelves, then many people will not find a place for the chewing gum. Secondly, some people don't go to the supermarket just to buy chewing gum.

1. If you put chewing gum on the shelf, then many people will not be able to find the location of chewing gum because of the relatively small size, if you put it on the shelf, many people will not be able to find the location of chewing gum. So, in order to increase the sales of chewing gum, supermarkets will put chewing gum near the checkout counter. In this way, consumers can see the chewing gum at a glance.

Second, some people don't go to the supermarket to buy chewing gum, and some people don't go to the supermarket to buy chewing gum, they buy chewing gum by the way. Therefore, if the gum is placed near the checkout counter, some people may buy the gum after buying something else. In this way, it is possible to increase the sales of chewing gum in the supermarket.

3. It is the most conspicuous position near the checkout counter, which can effectively increase the sales of chewing gum The most conspicuous position near the checkout counter is the most conspicuous position, and many things placed here will be seen by everyone. So, this can effectively increase the sales of chewing gum.

Of course, keeping the gum near the checkout counter is also convenient for some customers to get the gum. However, in my opinion, the supermarket has only one purpose, and that is to increase the sales of goods. What do you think?

It is to increase sales, because customers will be bored at the checkout, and if they see chewing gum, they will feel as if they have no money at home, which can attract customers' attention in disguise, carry out marketing, and then increase sales.

I think this is to increase sales, because the most fundamental purpose of supermarkets as an economic agent is to make profits, and increasing sales is the only way to make profits.