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In the early 70s, a profound social and cultural change took place in Italy, which can be called an era of rebellion and rebellion. In the midst of this change, clothing has also adapted to new lifestyles, and Kappa is a product of this change.
Backed by a strong sponsorship act, Kappa signed on to sponsor Juventus Football Club in Italy in 1981 and later successfully sponsored the U.S. national track and field team for the 1984 Los Angeles Olympics. In the sponsorship campaign, the Kappa brand played a key role in providing products that use innovative fabrics, memorable designs and represent the brand language and brand image, allowing the Kappa brand to grow in popularity rapidly.
The correct brand positioning of the kappa brand in line with the laws of the market has enabled kappa's business content to enjoy rapid growth around the world. At present, Kappa has entered more than 60 countries and regions in Europe, Asia, America, Oceania and Africa through franchising and direct distribution.
The development of Kappa's international market is based on the development and rapid growth of the franchisee network. BasicNet will provide a complete range of business technology to the franchisors; For localized market development, BasicNet will provide strategic guidance to enable them to standardize their operations in their region.
BasicNet provides a standardized workflow and a strong group information management system support (referred to as "KOS" system) for franchisors, and its KOS system has complete management functions from the group to the merchant, from the merchant to the retailer, to the retail terminal.
The franchisors are now part of BasicNet and share a global development goal. Because BasicNet can help franchisors establish a comprehensive business and market service system, Kappa's trademark and corporate image can even create the core competitiveness of a localized enterprise in the global competition.
Creating sportswear that fits people's daily wear is BasicNet's product development strategy, and the goal pursued in product innovation is the regeneration of athleisure products. At the same time, functional sportswear is a bridge to support and drive athleisure products.
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It's a 10-year-old model, and it looks like it's pink and a little plum-red. I am Kappa's shopping guide, this pure book is comfortable to wear, because the composition of the disturbing cotton is high, but the cotton and pants are easy to fade and deform. It's a classic!
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n back-to-back stories are all ghost stories.
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They are two people who are in love.
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Back-to-back is actually another name for Kappa, because the Kappa logo is 2 people sitting back to back!
Just like we used to call Adidas Adi, it's an abbreviation or another name!
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Year 2002.
Founded on April 18, 2002, Beijing Dongxiang Sports Development **** is the exclusive ** company of the famous Italian sports kappa clothing brand Kappa in Chinese mainland and Macau. The company is jointly funded by Shanghai Li Ning Sporting Goods and Beijing Jialifeng Sports Development, and is mainly engaged in clothing, shoes and sports equipment of Kappa brand.
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Zhi started in Europe.
DAO rose to prominence and has since grown to become one of Europe's most prestigious sports and casual apparel brands.
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Back-to-back, Italian sporty brand.
Honestly, ** with Ah Di. Nike is almost the same, if you want to say that it is a little cheaper, the main reason is that the popularity of the brand is slightly worse.
It depends on what season you wear it, and the summer one is generally more than 200 Oh, in fact, I think this is a high-end sports brand, and the style is very good-looking.
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Capa is back-to-back, which began in Turin, in northwestern Italy
The price range is only a few hundred yuan, ranging from more than 100 to more than 1,000.
Mainly in a sporty style.
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Sports-inspired clothing.
Italian. The logo is two people back to back.
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Italian-like, sportswear.
**Didn't pay attention.
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There is nothing less than a hundred dollars for this brand.
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Italian back-to-back sports series.
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Italian back-to-back clothes can be more expensive than adidas.
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The Italian ones are more suitable for young people, brightly colored, and the price is about the same as Nike.
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Back to back, it's all sports and that.
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