What books should I read if I want to know more about planning and creativity?

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The planning company does not understand the normality of planning.

If you want to learn planning, you can start with my previous course and learn slowly.

You use "parasitic marketing" to go for a while. Many previous course recordings can be found.

You can also often go to the official blog of the China Marketing Association to read the above articles.

I don't know what books to buy.

Besides, you should not be ashamed to ask when you work in a planning company.

Summary. The Complete Handbook for Event Planning

Basics for event planners. The author made a comprehensive review of his personal experience from the before, during and after the event, and told how to run an event from 0 to 1. It also leads you to think about what is the meaning behind event planning.

I want to learn planning, do I have any professional books to refer to?

The Complete Handbook for Event Planners: The Basics of Getting Started with Event Planners. The author made a comprehensive review of his personal experience from the before, during, and after the event, and talked about how to run an event from 0 to 1. It also leads you to think about what is the meaning behind event planning.

A continuation of the previous book of "The Complete Strategy of Event Planning", the main offline process and details of the event are analyzed. Excellent event planners are inseparable from the mastery and application of the event process. If you lack experience in the early stages, you can also use this book as an "activity execution manual".

The authors of both books are Judy, an American events expert. Allen is a textbook for planners who are just getting started.

The author of "Make Creativity More Sticky" is the Sith Brothers, an American behavioral expert, who analyzes and conducts in-depth research based on multiple cases of social psychology, and tells you how to make creativity more sticky through 6 ways (simple, envious, concrete, credible, emotional, and story). In the book "Creativity is a Soul Deal", two tools for awakening creativity: "Morning Notes" and "Artist Appointment" can help creatives awaken themselves.

Systematically planning and executing an event is only a basic requirement for a planner. Outputting creativity, adding highlights to the event, and triggering the active participation and dissemination of participants are the signs of the planner's advanced growth.

There are too many categories of planning, and I can't learn so much, only learn which books to read for business planning, thank you!

What are the general framework terms for planning?

Tell me about the three easiest ways to learn.

If you want to learn planning well, you have to start from the very basics, and there are no shortcuts.

You can take a look at David Ogwee's "Confessions of an Advertising Man" and Hopkins's "Scientific Advertising", both of which are classics, and in terms of planning, you can read more marketing books, Huang Jing's "New Product Marketing" by Huang Jing of Wuhan University and Philip Kotler's books, and then take a look at some planning cases in Ye Mao, which is more useful! If you want to study advertising, you must read more marketing books

You are an event planner, an event is divided into several large parts, 1 event theme: including time, place, people, background, etc.

2. On-site atmosphere creation: stage layout, audience seat layout, stage background construction, atmosphere creation around the venue (ceremonial flowers, Roman flags, flying arches, etc.).

3. Program list: program arrangement, this general commercial performance requires you to contact the performing arts resources yourself, including the host.

The top one is more nonsense, that is, it is imaginary, and the bottom one is more real.

4. List of activity materials.

5. Time node table (each material must have a time arrangement when it arrives).

6 Activity Flow Chart.

And then there's 7 on-site commands.

I haven't seen a book that elaborates on the above, most of them are in general terms at the first point, but it's often the first point that stands out.

It's best for beginners like you to intern at an advertising agency, and after a few hands-on exercises, you'll be familiar with these processes.

By the way, small activities will make you tired enough, and the whole case of a big event that you can't complete by yourself is planned by a team.

In fact, many activities have detailed cases on the Internet, but if you really let you operate, you will find it difficult, because you have no operating experience, many details are not fully considered, and it is easy to make mistakes, but the activity basically does not allow mistakes. So the best thing about the process is to look at more examples on the Internet, just look at more. If you buy a book, it's a case study.

In addition to reading books, you also need to actually operate, and experience is very important.

Since you are learning planning, then buy a copy of "Planning" to see, "planning" will be better in advertising and sales.

There are also more practical books, which is conducive to better applying the knowledge you have learned to practice.

Hello, my opinion is as follows:

1. Planning is actually a plan for the future, and understanding yourself is the most important.

2. Planning is divided into many kinds according to different industries, such as: planning and copywriting. marketing planning and so on.

3. The industry is not important, the important thing is to see what you are good at.

4. Books: Books planned by China Academy of Planning. It's a classic. It's worth looking into.

The words of the family, please correct. Thank you.

Book: Marketing in China Advertising in China.

At present: decoration, real estate, advertising and other industries are relatively hot!