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The same carton of milk, the difference between the physical store's ** and the online** is almost half, normally it is not so much different, because you have 50 yuan before you buy it, and you buy it for 40 yuan to get some discounts and so onThis is normal, but it is very rare to say that you can get it for 50 yuan online and 25 offline. <>
Online products will be relatively cheaper, such as the same food with a knife to cut noodles.
For example, 500 grams offline is basically 10 to 15 yuan, but online. The doubling weight is 10 yuan to 15 yuan, which is relatively cheaper, because the online store does not have so much storage cost, it does not have so much store operation cost, but there is a warehouse with an express delivery, and the remaining stores are larger and may have customer service, if there is no customer service, it may be the store owner himself doing itThe cost in this area will be controlled very low, and the profit margin will naturally be higher. <>
Offline stores** will be more expensive, because offline it must take into account the problem of the store, store leasing this is not cost? You must rent a relatively good location, the location is particularly partial, it makes no sense for you to rent this store, and then you have to ask the staff, after all, you negotiate a little scale, you can't do it yourself, you can't do it yourself, and then there is the cost of this decoration, as well as the cost of joining this brand, as well as the cost of warehousing, these are all money online, although there is also warehousing, but there is no cost of the store. <>
**Of course, it is also possible to buy some goods on the Internet, because it is indeed cheaper online, on average 20% cheaper, which should be a normal thing, but there are some things that are more convenient to buy offline, because if you ship online, some fresh milk yogurt and the like will affect the shelf life.
Basically, it's already three days after you get your hands on it, and some of the more demandingTimelinessIt may have a shelf life of half a month.
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The Internet is basically sold by wholesalers or manufacturers, and there is no intermediate channel. For example, if you put something in the supermarket and sell it in the supermarket, you have to charge a certain amount of money, and there are other human resources.
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First of all, there are basically wholesalers or manufacturers selling online, and there is no intermediate channel, which naturally saves a lot of costs. The entity may have to go from the manufacturer to the first level, and after layers of distribution links, the retailer can finally get it, and the cumulative cost is naturally very high, and these costs are added to the product.
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Because the cost of online milk is lower than that of physical stores, there is no need to rent a store online, and the rent of the warehouse is much lower than that of the store, so the cost price is lower, and the selling price will be lower.
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I think it's because there's a gap between the cost of doing business in brick-and-mortar stores and selling online. There are many expenses for selling goods in physical stores, such as room fees and labor costs, and there is not such a big cost online, so it will be cheaper.
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Because there is no middleman in the middle to make the difference, and there is less transportation cost and price control standards to the physical store, it will be cheaper.
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In brick-and-mortar stores, they need to think about rent, and they also need to think about electricity, so they will add a lot of money.
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It must be because brick-and-mortar stores need to make money, and they also have to bear some of the rent of brick-and-mortar stores. It must be a little more expensive. Anyway, I don't think what's on the Internet is necessarily true.
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Because the Internet is a small profit but quick turnover, and generally even if it is the same carton of milk on the Internet, every bottle may not be filled for you.
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Packaging, handling processes, logistics methods are different.
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