What is the definition of public opinion? And explain it in detail? How to explain public opinion

1.What is Public Opinion?

2.What is the relationship between public opinion management, public opinion monitoring, public opinion research and judgment, public opinion response, and public opinion system?

3.Enterprise **The necessity and importance of public opinion management?

4.How to do a good job in public opinion management?

1.What is Public Opinion?

Public opinion is the synthesis of the attitudes, opinions, remarks and emotions expressed by the public on various phenomena, problems, and events. There are a few points to sort out here. Public opinion = positive public opinion + neutral public opinion + negative public opinion.

The public opinion of crisis public relations is generally negative public opinion. Public opinion = online + offline, online = traditional**.

New**. Generally speaking, the public opinion we talk about refers to the Internet public opinion.

Corporate public opinion is the part of public opinion that is related to your business, which can be large or small, and flexible, depending on its purpose. These concepts are very important. It's a hassle to figure it out to the back.

2.What is Public Opinion Management?

Based on the above concepts, public opinion management is based on the whole process of monitoring, analyzing, judging and reporting the public opinion information related to your organization, and taking necessary interventions. Monitoring, analysis, research and judgment, and reporting are all relatively easy to understand, and the so-called intervention refers to crisis management and publicity management. In crisis management, intervention is the handling of public opinion events, and the process of deleting, blocking, transferring, and guiding negative public opinion is to make the public invisible, invisible, and inaudible.

Positive propaganda management, contrary to crisis management, intervention is to spread as much as possible, and I wish to let everyone in the world know. Well, it can be seen that the concept of public opinion management includes the concepts of monitoring, research and judgment, and disposal, or the latter is the subdivision process of the former. The essence of the public opinion system is a set of workflows based on the above-mentioned workflows.

and build an information flow platform. I hate a lot of people who don't know how to pretend to understand, and as soon as they come up, they will be in the system, what system they have, how good they are. I often ask, what is the purpose of your system?

3.Enterprise **The necessity and importance of public opinion management? In other words, what can public opinion management do for your business?

Roughly the following: corporate reputation, customer satisfaction.

Monitor the competitive intelligence of enterprises, analyze brand promotion, advertising and crisis public relations, market opportunity mining, product technology development, creative mining, etc.

4.How to do a good job in public opinion analysis.

The first depends on what the purpose of your work is. Second, there are a lot of subdivided techniques and methods in each one. For crisis public relations, the core value of public opinion management is to predict the potential risks of the organization in advance, and to achieve the purpose of accurate early warning through professional analysis and judgment, and to put forward targeted strategies for disposal according to the dynamics of public opinion in the follow-up crisis disposal.

In fact, monitoring is a technical problem, and some of the current technology companies are doing roughly the same, but the shortcomings also have commonalities, such as not being able to do it for the circle of friends.

monitoring. Research and judgment is a difficult point, but it is also a key point.

<> your IQ, it is definitely suitable for counting the moon at night and the sun during the day.

What is Public Opinion?

"Public opinion" refers to the public's opinion or attitude towards a certain social event.

The main difference between public opinion information and public opinion lies in the fact that public opinion exists objectively, and public opinion information is only a form of reflection of public opinion. The analysis of public opinion is an important task of public opinion information work, and without conducting an in-depth analysis of the complex and changeable public opinion, it is impossible to grasp the essence of public opinion, and it is impossible to write good public opinion information.

Public opinion information

"Public opinion information Kairu" refers to the written materials that collect and sort out the attitudes, views and opinions of the people on a certain public event. When sorting out and writing public opinion information, we must have a keen awareness, pay attention to choosing the right angle, and find a reasonable entry point for writing.

Inorganic information, biological information, scientific and technological information, economic information, social information, literature information, etc. are not public opinion information, and only after people have developed general views and understandings after receiving these information, these "general views and understandings" can be called public opinion information.

For example, SARS and avian flu are not public opinion in themselves but public opinion due to change, and only when SARS and avian flu occur and cause panic and anxiety among the public to form a certain social attitude, opinion and opinion, can it be regarded as public opinion. The written materials that we collect and organize are public opinion information.