How to deal with online public opinion? What are the ways to deal with online public opinion?

Step 1: Build a team.

It's a good idea to set up a dedicated online public opinion management team, but you can also seek the support of a professional crisis PR agency. Xuntuike sincerely serves you, quickly and effectively solves the problem of network infringement, and makes the network maintenance reasonable and legal, so that your business can make great strides forward in the industry. This team should have some professionals who can respond to online public opinion as soon as possible, analyze, evaluate and respond to emergencies.

The team should include: PR specialists, social experts, legal counsel, crisis management specialists, marketing specialists, and more.

Step 2: Establish a monitoring mechanism.

If you want to deal with online public opinion, you must first understand the situation on the network, which requires the establishment of a monitoring mechanism. Monitoring mechanisms can help you quickly spot negative speech and information that appears online and take action as quickly as possible. There are many online public opinion monitoring tools on the market at present, and you can choose a suitable tool for you to monitor online public opinion according to your needs.

Step 3: Analyze and evaluate online public opinion.

When online public opinion is discovered, the next step is to analyze and evaluate this information. This process can help you understand the negative information**, its causes, and effects. In the process of analysis and evaluation, the following points need to be noted:

First of all, try to look at this information objectively and not be swayed by emotions; Secondly, it is necessary to understand whether the information is true, accurate and complete; Finally, assess the impact and losses of this information on the business.

Step 4: Take action.

In the face of negative online public opinion, it is necessary to take action. Before taking action, you should develop a response plan that includes: what to respond, when to respond, who is responsible, communication channels, etc.

Depending on the situation, there are different ways you can take action, such as: responding, clarifying, explaining, apologizing, compensating, and so on.

Step 5: Follow up and supervise.

Once an action has been taken, you will also need to follow up and monitor the situation. This can help you understand if your actions are working and if further action is needed. You can establish a monitoring mechanism as needed to regularly assess and analyze the situation of online public opinion.

The above are some of the procedures and steps for dealing with online public opinion compiled by Xuntuike, of course, this is only a part, and the specific procedures and steps also need to be determined according to the specific situation. In any case, dealing with online public opinion is a very important task that requires your patience, wisdom and courage. Hopefully, this article will help you better understand and deal with online public opinion.

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Responding to online public opinion can start from the following two aspects:

1. Do a good job in the investigation of the traceability of public opinionAfter discovering a public opinion incident, an enterprise should immediately investigate, analyze what causes public opinion, and then formulate a targeted public opinion handling plan. The public opinion monitoring system can be used to collect, classify, summarize and analyze the source of public opinion dissemination and key nodes of public opinion transmission, so as to provide first-hand information for the solution of public opinion.

2. Actively respond to public concernsIn the process of dealing with public opinion events, enterprises should pay attention to the voices of netizens, and must give feedback to netizens' information quickly and timely, and cannot adopt a negative attitude of turning a blind eye, which is not conducive to the management of online public opinion.

Xiying network public opinion analysts suggest that the response to network public opinion should be carried out in a channeling way, when public opinion is found, conduct a comprehensive analysis of public opinion information, whether the incident is a rumor or a real thing, if it is a rumor, it is necessary to use the network to criticize the rumor information in a timely manner, and at the same time pick up the law to respond; If it is true, it is necessary to deal with it and respond positively, and publish the latest news through the Internet ** to guide it positively.

First of all, we must be able to discover public opinion at the first time, and then analyze it according to the actual situation of public opinion, and finally deal with it, mainly to guide.

In a word: network public opinion monitoring is better than sparse.

Public opinion is the basis for our reference, not the object of processing. If you're going to be an internet thug, that's not good.

We do this. If you need help, you can come to me.