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Tmall** is still a more formal online shopping platform, generally want to settle in, you can apply for opening through the platform's customer service, but you have to pay a deposit to open it.
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I don't know much about the specifics, I opened the Tmall store is looking for Shenzhen, and I found that it is very convenient to do the agency of network technology, and it is also very reasonable. One-on-one service. My helpful words to you,
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Shenzhen has found that it is particularly convenient for network technology to be an agent, and it is also quite reasonable. One-on-one service. I'm glad you could.
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1. At present, the Tmall audit is divided into two stages and four steps: 1. Machine review 2. Human review (category, brand) 3. Preliminary review 4. Review (enterprise basic materials, enterprise evaluation, and authenticity of enterprise information).
2. Review time: 7-15 working days, many brands submit applications for Tmall every day, so the initial review is completed by the machine, commonly known as machine review, and only after the machine review has been screened is it manually reviewed.
3. Manual review, when the machine has been audited, it is a manual (small two) audit, at this time, the manual review will be twice: generally the review of the category, brand and other information verification, after the audit will officially enter the stage of preliminary review. After entering the preliminary review, Xiao Er will check the basic materials provided by the merchant, and will also conduct a brand evaluation of the company, which generally takes about 4 working days.
According to Shangce's service experience, when submitting, try to fill in the detailed template information completely, and fully display the brand and operational strength, so as to help Xiaoer better understand the brand strength.
4. The company inquires, whether there is any abnormal operation, registered capital, paid-in capital, business scope, company strength, and online and offline display.
5. Brand inquiry, trademark category: whether it is used normally, check the scope of goods, registration number, trademark process status (whether there is a lawsuit, etc.) in the detailed information, a display of the brand online and offline, and the situation of other online platforms: such as JD.com, **, Vipshop, Suning Tesco, Pinduoduo, etc.
6. After the initial review, the review will be passed quickly, and the general review will check the authenticity of the data again, and if the data is not too problematic, it can generally be successfully settled in Tmall.
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First of all, if you want to settle in Tmall, you need to initiate an application for entry to Tmall, which requires a lot of information, including trademark registration information, business license, store type, etc., don't feel cumbersome, what information is needed according to the category you want to settle in Tmall official ** query, you can submit the information after preparing all the materials, you must ensure accuracy when filling in the information, otherwise the application will be rejected, here is a reminder to everyone, Do not falsify the information, once verified by Tmall, the punishment will not only be the rejection of the application, but also the punishment of permanent ban on the merchants and enterprises that settle in.
The second is the Tmall audit, which takes about 7 days to review, and there will be a certain delay in the event of holidays. The review stage is divided into two processes: machine review and human review.
The machine review is a detailed comparison of the information submitted by the merchant, and this process is only to check the merchant's information and confirm whether the merchant meets all the conditions for entry, but if one of the conditions is not met, the application will be rejected. After the human review is a machine review, the auditor carefully reviews and analyzes the entry information again, here I want to say that meeting the conditions may not be able to settle in successfully, Tmall needs merchants who are very likely to be profitable, and those businesses that have just met the conditions, if there is no particularly outstanding advantage, it is likely to be rejected if the application is rejected.
After the audit stage does not mean that the merchant has completed the settlement, this stage also needs to improve the store information and complete the entrance examination, the full score of the entry examination is 100 points, and you must have a full score if you want to pass, but there is no limit to the number and time of the examination, in order to run smoothly in the future, you must study hard to avoid violating the rules of the platform because you have not noticed, and when the time comes, you will face the punishment in mind, and the store score will be deducted, and the weight will be reduced. In the past, many merchants were dismissed because of serious point deductions, and even if they were not cleared next year, the store had no traffic and could not continue to operate.
After completing the above steps, the goods are on the shelves, the store is decorated, and the store is online, at this time the merchant can operate his own store, but the initial store also has an assessment period, and the official will give some support during this time, but it does not mean that it will tolerate violations, and serious violations will be removed during the assessment period. In the future, the store will not be prone to problems.
The above is the detailed process of entering Tmall and some personal suggestions, individuals have also been engaged in the e-commerce industry for many years, these are their own summed up experience, if there are still problems with Tmall or the need to settle in Tmall, you can send a private message at any time, your support is the driving force for me to move forward, thank you.
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Merchants can greatly improve the rate of entry on Tmall, increase sales and revenue, so how should we settle in Tmall, in fact, as long as the entry requirements are met, the family beam can be operated and settled on the official website.
1. First of all, we have to meet the requirements of Tmall to open a store.
2. The registered capital of the store company must beGreater than or equal to 1 million yuan
3. The registration time of the settled enterpriseAt leastReach 1yearsAndBe eligible as a taxpayer
4. After meeting the above conditions, we will enter the official website of Tmall. Click to enter
5. After entering, click on the " in the upper right cornerMerchant supportSelectMerchant settled
6. Click "Again".Join Tmall"Lack of Sui letter.
7. Then click ".Settle in nowThen submit the information, complete the review and complete the information to open the store.
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Tmall represents stricter product quality assurance and high-quality after-sales service, so many consumers are more willing to shop in Tmall stores. Similarly, the entry of Tmall symbolizes strictness, so what are the conditions and costs for entering the Tmall store?
1. Only enterprises in Chinese mainland are eligible to apply for Tmall, and individual industrial and commercial households and non-Chinese mainland enterprises are temporarily not accepted to apply for entry; For the time being, Tmall does not accept applications for opening stores for brands that have not obtained a trademark registration certificate or a trademark acceptance notice issued by the State Trademark Administration (except for imported goods of certain categories), nor does it accept applications for entry of purely graphic trademarks.
2. When entering Tmall***, you must first have a company, and it must be an enterprise registered in mainland China, including legal persons (companies) and partnerships (partnerships), and hold the corresponding business licenses and tax registration certificates.
3. To enter Tmall***, you must have a trademark, the trademark must be registered as a word trademark, and you must hold a trademark registration certificate or a notice of acceptance of the trademark registration application (except for some categories of imported goods).
4. Brand manufacturers settled in Tmall*** must provide: enterprise qualifications, and the applicant must hold a business license and tax registration certificate for mainland enterprises; For brand qualification, the applicant must hold a Chinese trademark certificate or a trademark acceptance notice. Service Qualifications:
Applicants must comply with the "Tmall" 7-day unreasonable return and exchange, provision of formal sales invoices, points activities and other service standards.
The Tmall entry fee is an annual fee of 3,000 yuan, which must be paid every year, and a certain ** deposit is also required, 150,000 yuan with TM trademark, all 100,000 yuan for R trademark, Tmall will charge 5% deduction points from each successful transaction;
And all of the above does not include Tmall** decoration costs and other fixed investment costs, fixed investment includes staff salaries, office space, office equipment and other expenses, so in fact, the cost of entering Tmall is quite high, and it is still necessary to investigate clearly when you settle in.
The cost of entering the Tmall platform is still relatively high, so merchants who want to settle in still need to think carefully. In addition, after settling in, merchants need to understand the rules and standards of all aspects of the Tmall platform, if they do not even have this minimum "active practice ability", then it is difficult to control the various emergencies in the operation of Tmall stores.
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Tmall is currently a large-scale online shopping, the quality assurance provided by the platform is 100%, plus Tmall stores have many other high-quality services, so Tmall has won the trust of consumers with these high-quality services, and many businesses want to settle in Tmall, so now the threshold for entering Tmall is getting higher and higher, and every merchant who wants to enter Tmall must understand the rules of Tmall in advance, so as to make corresponding preparations in time and improve the success rate of opening stores.
Let's introduce to you, what are the application conditions and fees for Tmall stores?
1. Tmall store requirements:
2.Tmall stores need to pay a deposit: This is different from ** stores, the deposit of Tmall stores must be paid, and the guarantee amount of Tmall stores is very high.
3.Proof required: Some brands or manufacturers need to provide a business license and tax registration certificate that have passed our national certification and audit (with general taxpayer qualifications).
There needs to be a national certified trademark - self-recommended brands need to provide a trademark registration certificate (i.e. R mark), and these companies need to participate in high-quality services, such as seven days no reason to return and exchange, etc.
2. What information do you need to prepare to enter Tmall?
1.Business license of the company.
2.Legal entity ID card.
3.Account Opening Permit.
4.General taxpayer qualifications.
5.Company fresh seal.
3. Tmall store application fee:
1. According to the nature of the store, the amount of the store deposit is as follows:
a. Specialty stores: the deposit for stores holding the notice of acceptance of trademark registration is RMB 100,000, and the deposit for stores holding registered trademarks is RMB 50,000;
b. Franchised stores: the deposit for stores holding the notice of acceptance of trademark registration is RMB 150,000, and the deposit for stores holding registered trademarks is RMB 100,000;
When the store deposit is insufficient, the merchant needs to make up within 15 days, and if it is not made up within the time limit, Tmall will supervise the store until it is made up. Special categories are counted separately.
2. Tmall technical annual fee: divided into two levels of 30,000 yuan or 60,000 yuan, the technical annual fee will be refunded according to your sales amount in the current year, for example: whenever an order is traded, Tmall will deduct the commission charged in real time.
This commission is charged to the annual technical fee you paid for the year. This annual technical fee will be refunded.
3. Tmall fee "commission": that is, whenever an order is traded, Tmall will deduct the commission charged in real time, which generally ranges from 3% to 5%.
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1. Business license.
First of all, if you want to enter the Tmall store, you need to have a business license, if we are sellers who do not have our own company or enterprise, then we cannot open a store on Tmall.
2. Security deposit.
To open a store on Tmall, you need to pay a deposit, which is much higher than the deposit of ** store, and the deposit fee is generally between 50,000 and 150,000 yuan.
3. Tmall technical service fee.
If you open a store on Tmall, you need to pay a technical service fee of 60,000 yuan per year, and only when your sales reach a certain scale, the technical service fee can be halved, and when it reaches a larger scale, the technical service fee can be canceled.
The most important thing to open a store is to upload the baby, and the uploaded baby can be manually published in the Qianniu Seller Center, or you can use the tool (Dataoying) to grab the same kind of baby and upload it, and modify it to be put on the shelf.
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