Which platform is better for live streaming? What are the platforms for live streaming to sell goods

Live streaming to sell goods. Which platform is good? Which platform is better for live streaming?

At present, there are too many platforms that can do live broadcasts of selling goods, except for some unknown small platforms and new platforms, the current mainstream live broadcast platforms can be divided into three categories, and those who are interested can look down:

1. Mainstream selling platform.

This is the first echelon, and the well-known platforms include ** and Douyin.

Quick worker. According to relevant data, **'s monthly active users are 700 million, Douyin's monthly active users are 100 million, and Kuaishou's monthly active users are 100 million, and the vast majority of people will go to see these three platforms.

2. Common live broadcast platforms.

Some entertainment platforms will also open the function of live broadcast after they become popular, such as Weibo and Pinduoduo.

and so on, all of which are popular platforms, and users will also pay attention to the content of the live broadcast while being entertained.

3. The third echelon.

There are also some platforms that can open live broadcasts while playing games and shopping, such as Huya Live.

Sichuan pepper live broadcast, betta live broadcast.

Which platform is better for live broadcasting, I can only say that Kuaishou live broadcast sells goods, it's really fragrant! Trust is the foundation of e-commerce live streaming, and the biggest advantage of live streaming is that it solves the trust problem through real-time communication on the screen. In Kuaishou, it is an old iron economy, and the stickiness of fans is extremely high, which makes the transaction chain infinitely shortened and solves the problem of trust.

In addition, it is a very huge amount of traffic to sell goods in a live broadcast with a large traffic anchor, and in the process of their live broadcast list, it fully integrates entertainment and randomness, which satisfies the characteristics of people who love to join in the fun and attracts more people. These two points also ensure that the Kuaishou live streaming platform can be superior to others.

If you want to choose to sell goods through live streaming, I think you can go to Douyin, or the Kuaishou platform, because they are doing very well, and many people follow them.

There are: Weishi, Douyin, **live broadcast, Xiaohongshu, Kuaishou.

1. Microvision. 2. Douyin.

3. Live broadcast.

**Live streaming is a live streaming platform launched by Alibaba, positioned as a "consumer live broadcast", where users can watch and buy at the same time, covering a wide range of topics including mother and baby, beauty, etc.

4. Little Red Book.

5. Kuaishou.

1. Microvision.

2. Douyin. 3. Live broadcast.

**Live streaming is a live streaming platform launched by Alibaba, positioned as a "consumer live broadcast", where users can watch and buy at the same time, covering a wide range of topics including mother and baby, beauty, etc.

4. Little Red Book.

5. Kuaishou.

Live streaming to sell goods. The platforms are as follows:

1. **Platform. The main types of live broadcasts**, beauty, personal care and home furnishing, mother and child. Because it is an e-commerce platform itself, and it is also an e-commerce platform that has been established for nearly 20 years, the category has long covered all aspects of life, and the live broadcast category is also diverse.

However, because there are too many categories, the product ** is also very different.

2. Douyin. Platform. The main types of live broadcasts are household daily use, **, food and beverage.

Compared with **, Douyin's categories can only be regarded as rich, and the selection of products is also dominated by younger and popular models. The ** span of live broadcast products is also large, depending on the products brought by the anchor.

3. Kuaishou platform. The main types of live broadcasts are food and beverage, facial care, and daily use at home. Due to the influence of male users, although the category is relatively rich on the live broadcast platform, there are more male products.

At the same time, it will be relatively cheap, which is a representative of good quality and low price, but it is very sensitive to it.

A platform that can sell goods live streaming:

1. Live broadcast.

Live broadcast is a completely e-commerce live broadcast platform, and the product categories in the live broadcast are complete, and the new speed is fast, so that consumers can buy more preferential goods in the live broadcast.

2. Douyin live broadcast.

In Douyin live broadcast, traffic is very important, but how to attract more traffic in the early stage is a problem that merchants need to think about. The products of live streaming are biased towards clothing and beauty, as well as education.

3. Kuaishou live broadcast.

The continued popularity of Kuaishou e-commerce has allowed many well-known international brands to carry out live broadcasts on Kuaishou, but Kuaishou e-commerce live broadcasts.

Biased towards private domain traffic.

In this piece, the transaction rate is higher by using social media to bring goods, and because it is difficult to attract traffic, it is recommended that new anchors do content first, and then consider traffic.

1. Microvision. Microvision is Tencent's short ** creation and sharing platform. In April 2019, Weishi launched a new version, launching new templates such as "Creation Camp Assistance" and "Unlocking Skills".

Users can make interactive templates through Microvision Fengzhan Bifu**, and share them with friends through social platforms such as WeChat and QQ; Friends can directly browse the interaction** in WeChat and QQ, and interact with each other.

2. Douyin. Douyin is a creative short** social software that can shoot short**, which was launched in September 2016 and is a community platform focusing on young people's **short**. Users can select songs, shoot **short**, and form their own compositions through this software.

3. Live broadcast.

**Live streaming is a live streaming platform launched by Alibaba, positioned as a "consumer live broadcast", where users can watch and buy at the same time, covering a wide range of topics including mother and baby, beauty, etc.

4. Little Red Book.

Xiaohongshu is a lifestyle platform and consumption decision-making portal, in the Xiaohongshu community, users record the positive energy and good life of young people in this era through the sharing of text, **, **notes, Xiaohongshu through machine learning to massive information and people for accurate and efficient matching.

5. Kuaishou. Kuaishou is a product of Beijing Kuaishou Technology. In November 2012, Kuaishou transformed from a pure tool application to a short community, a platform for users to record and share production and life.

Later, with the popularity of smartphones and the decline in the cost of mobile traffic, Kuaishou ushered in the market after 2015.

I'm a greedy person, and I want to try it myself when I see others eating food, so I buy a lot of snacks and stock them up at home every night when I watch the live broadcast, and the snacks of some big anchors are really good** and very affordable. Personally, I suggest that it is best to buy things in the live broadcast room from the big anchors, and the quality is ***.

I don't think it's all reliable, no one can 100% guarantee that you can find real high-quality products in live sales, it is recommended to be calm when buying and find some good reputation.

There are really more and more live broadcasts to sell goods, but you must recognize that the anchor is a very reliable person, so you must be very reliable when you buy his goods, and you must keep your eyes open.

Not all of them are reliable, because the purpose of some people's live streaming is to attract traffic, and they will not pay attention to the quality of the product itself.

Live broadcast is also a means of sales, and I think it is still the majority, because he broadcasts live every day, and if the quality is not up to par, fans will evaluate it face-to-face, and they will lose a lot of fans.

Is live streaming for trading or for obtaining information, and will the new model become the mainstream when traditional vertical network platforms enter a period of decline?