What content and format is included in the ad copy?

a) Title. A job posting can simply consist of a subject matter and a language name. Such as "recruitment notice" or "recruitment notice", and some write "recruitment list".

More complex job postings can also be filled with specific content for recruitment. For example, "Recruitment of Scribes", "Recruitment of Scientific and Technological Personnel", and some recruitment notices indicate the name of the recruiting unit in the title. Such as "garment factory recruitment notice".

b) Text. The body of the job posting is more specific, and generally speaking, it is necessary to focus on the following matters.

1.Recruiter's situation.

Including the recruiter's business, scope of work and geographical location, etc.

2.Specific requirements for the recruit.

Including the nature of the recruiter's work, the type of business, as well as the recruiter's age, gender, education level, work experience, technical expertise, scientific and technological achievements, household food relationship, etc.

3.Post-employment treatment of recruiters.

The content of this item should generally indicate the amount of monthly or annual salary, the implementation of standard work and rest, whether the housing is solved, whether the family members are arranged, etc.

4.Other situations.

The documents and procedures that should be submitted by the recruits and the procedures for applying for the job, as well as the specific time, place of contact, contact person, ** number, etc.

3) Payment. The name of the unit that published the notice and the time of issuance of the notice are required to be signed in the lower right corner of the text. If the name of the unit is already in the title or text, it can not be repeated.

There are many types of manuscripts.

Write about the product or whatever.

There are headings (main and subordinate).

Text: The content is more professional according to ** and easy magazines, and the professional sense of the product is written from a professional point of view, and the newspapers are generally written from the perspective of news, with the characteristics of news nature, and the ones on the Internet are more fashionable, and the alternative ones can be spread as long as they attract attention.

Title, slogan, content.

Format and content of product ads:

1. The purpose of the title of the product advertisement is to attract the attention of consumers and generate the desire to buy, therefore, the title of the advertisement is inducing, unique and concise.

Take the product name as the title, the factory name and store name as the title, and the product trademark as the title.

2. The text consists of three parts: the beginning, the main body and the end.

At the beginning, it is a transition from the title to the main body. It can be straight to the point, pointing out the characteristics of the product, or it can be outlined and introduced the advantages of the product. The main body should introduce the name, brand, specification, function, characteristics, use, business scope of the enterprise, project, service content, method, time, place, contact method, etc., and the responsibility to the customer.

Poor marking. 3. At the end, it is to urge consumers to buy virtual skins, and this part of the text should be short and powerful, and echo the title of the advertisement.

1. Single information, rich connotation Advertising slogans generally use one or two complete sentences to express a message or a concept, the information is single, easy to understand, and there is no excessive information that requires the audience's attentive memory and understanding; The rich connotation is not only the cognition, affirmation and concept expression of advertising information, but also the representation of a cultural phenomenon, the advocacy of a way of life and the establishment of a value system. The 2 sentences are short, simple and fluent. In order to form a certain imprint in the minds of the audience, the advertising slogan should be made short and easy to remember; In order to form a multi-frequency and multi-level spread, in addition to being short and easy to remember, the sentence structure should also be easy to read and easy to transmit.

In order for the advertising slogan to become a buzzword in the daily life of the general public, the advertising slogan must also have a simple colloquial style. Because the colloquial style can make the advertising slogan like an everyday phrase, smooth and smooth. Therefore, short sentence structure, simple way of choosing words and sentences, and smooth phonological effect are a major formal feature of advertising slogans.

3 I use it repeatedly and am impressive. The characteristic of advertising slogans is not change, but unchanged. It is a sentence in which enterprises, goods, and services appear in the same appearance or even in the same position and in the same way in various media and advertising works in the whole process of advertising operation.

It has been appealing to the audience for the same concept, the same image, and the same interest point for a long time. In the repeated appeals, it leaves people with a consistent, individual, and deep impression.