How to effectively improve the occupancy rate of nursing homes?

The occupancy rate of nursing homes has always been a hot topic for the elderly; Public nursing institutions are full, but some of the private nursing homes are not even cared for, and many operators wonder if it is a series of problems such as high fees;

In fact, the fundamental problem with the occupancy rate of nursing homes is that the elderly who are really in need of the nursing homes that are opened are really suitable for the elderly in this nursing home, and the families of these elderly people do not know the existence of such a nursing home, so how can they move in!

The fundamental solution to increase the occupancy rate of nursing homes is publicity; Publicity includes two aspects, one is offline planning and publicity activities, and there must be online, such as the official website of the nursing home, Weibo, blog, ***, special network consultants, etc., which must be in place.

A nursing home is generally good to live more than 20 people a year, and there are about 50 people a year who do well in network marketing.

This is based on the experience of "Nanjing Linlang World" engaged in the network marketing and promotion of nursing homes, I hope to help you!

There is an eight-eight rule in the pension industry, the occupancy rate is 80%, the net profit is 8%, many investors because of the concept of healthy pension began to lay out the pension industry, the real operation is not so good, in fact, the operation is a hard work, need professional people to do, including the whole set of management system, marketing system, service system and training system, the industry is difficult to recruit, difficult to retain, young caregivers can not be retained, 4050 professional quality is low, management is difficult to standardize, but the whole trend is good, the policy intensity is not reduced, The market is still hot, at present and for a long time in the future, there will be a "lack of professionalism", professional skills, professional team, professional industry senior management talents, some real estate and state-owned enterprises, after investment and development, and third-party operation team cooperation, it is a better choice, you can take the opportunity to take a little detours, you can also take the opportunity to go through the early road with the professional team. There are several projects around me that are entrusted to the company of care and care, which is set up by industry veterans, with a good reputation in the industry, more reliable, and the two sides have agreed on the occupancy rate, flat period and management structure, and the current development of several projects is good.

Zhinu pension is a professional company focusing on the investment, consulting and operation management of the health and elderly care industry, with three major business sectors, namely strategic consulting section, entrusted operation section and care training section, the project is mainly distributed in Beijing-Tianjin-Hebei, the three eastern provinces, Shandong, Anhui and Hainan and other regions, involving thousands of beds, the project has been listed in the local quality service benchmark by the civil affairs department for many times, and has a good cooperative relationship with central enterprises, local large state-owned enterprises, listed companies and regional leading real estate enterprises and colleges and universities.

1.Provide a safe and comfortable accommodation environment: The primary need for the elderly to stay in a nursing home is a safe and comfortable accommodation environment.

Therefore, nursing homes should provide clean and hygienic rooms, comfortable beds, safe facilities, etc. 2.Reasonable charges are available:

After the elderly are admitted to the nursing home, they need to pay a certain fee. Therefore, nursing homes should provide reasonable fees and ensure that they are transparent, so that the elderly and their families can rest assured. 3.

Provide professional medical care: Elderly health issues are one of the reasons why many families choose nursing homes. Therefore, nursing homes should be equipped with senior medical staff to provide professional medical care services, including regular physical examinations, medication management, health education and care, etc.

4.Provide a variety of life activities: After the elderly are admitted to the nursing home, they need a fun life.

Therefore, nursing homes should provide a variety of life activities, such as theatrical performances, handicrafts, travel, etc., so that the elderly can have a happy old age. 5.Increase social interaction:

Older adults need social interaction to maintain their mental health. Therefore, nursing homes should provide a variety of social activities, such as dinners, games, movies, etc., so that the elderly can meet new friends and exchange emotions. 6.

Strengthening services for the elderly: Older people have specific service needs, such as diet, hygiene, safety, etc. Therefore, nursing homes should strengthen services for the elderly, such as providing healthy diet, bathing care, safety management and other services, so that the lives of the elderly can be more comfortable and convenient.

Different nursing homes have different living conditions.

1. The first admission to the nursing home must be voluntary for the elderly. Discharge from the hospital also requires the application of the person and his family, and then the consent of the child and the family before discharge.

2. Patients with mental illness or infectious diseases are not allowed to stay.

3. Almost all nursing homes will not accept elderly people with violent suicidal tendencies and infectious diseases.

Fourth, the general nursing home will not accept the elderly without children, which many people do not know.

Service content:

1. Full self-care nursing, establish files for the elderly, measure blood pressure and body temperature twice a day and record them, remind the elderly to take medicine on time, and provide activities such as fitness and card playing for the elderly who can take care of themselves. Wash clothes for the elderly, and lead the elderly to bathe and get a haircut every month.

2. Semi-self-care nursing, establish files for the elderly, measure blood pressure and body temperature twice a day and record them, remind and help the elderly take medicine on time, and provide semi-self-care of the elderly with fitness, playing cards and other activities. Wash clothes for the elderly, and lead the elderly to bathe and get a haircut every month. Help them get fit to regain their limb function.

3. Completely do not take care of themselves, establish a file for the elderly, measure blood pressure and body temperature twice a day and record it, feed the elderly on time and take medicine, help with limb activities at least 3 times a day, massage, turn over, scrub stains, etc. Wash clothes for the elderly, provide anti-decubitus mattresses for the elderly, and scrub the body once a month. For some special elderly people, some services will be added with the consent of the family.

The nursing home admission process, including the service users, admission procedures, and fees.

First of all, it is stated that people with infectious diseases and mental illness are not allowed to be admitted to the hospital.

1.The applicant should bring one copy of his/her and the adopter's valid documents (ID card, household registration booklet, passport, etc.) and one copy to the hospital, and the nursing home health consultant will conduct a preliminary physical health assessment of the resident.

2.Applicants can undergo physical examinations in the hospitals designated by the nursing homes or in hospitals at the same level as the nursing home hospitals for physical examinations (such as laboratory liver function, blood routine, urine routine, fluoroscopy, chest X-ray, electrocardiogram, B ultrasound, etc.), where the physical examination results meet the standards of the hospital can be admitted to the hospital, and the hospital has the right to refuse to admit those who do not meet the standards of the nursing home;

3.Those who pass the physical examination can go through the formal check-in procedures, and the residents determine the specific house to sign the "pension service contract" and its annexes with the nursing home, when checking in, they need to pay the check-in deposit, which will be returned without interest when the normal check-in period expires and the discharge procedures will be completed, and the first check-in fee and other expenses can be paid in accordance with the agreement before moving in;

4.The occupant must have the financial guarantee of the guardian (unit) (the guarantor should be a person with full civil capacity or a legal entity) and issue the corresponding certificate, and at the time of check-in, the guardian (unit) should be present with a valid certificate and the resident to sign the "pension service contract" and its annexes with the nursing home. Drivers of China's Pension Industry - Policy? ：

Deepen the reform of "delegating power, delegating power, delegating power, and improving services", broaden the investment and financing channels for pension services, expand employment and entrepreneurship for pension services, expand consumption of pension services, promote the high-quality development of pension services, and promote the construction of infrastructure for pension services.

1) Clarify the key areas of the elderly products industry;

2) Establish horizontal and vertical linkages to promote the connection between production and demand;

3) Guide the high-quality development of the elderly products industry.

To sum up the content of the nursing home check-in process mentioned in the above question, it is recommended to prepare the required materials in advance when going through the procedures again, and move in according to the regulations of the local department.

Legal basis: "Measures for the Administration of Elderly Care Institutions" Article 15 The elderly care machine shall establish an admission assessment system, and instruct the oak to assess the physical and mental conditions of the elderly, and determine the level of care and care according to the assessment results.

Where the physical and mental condition of the elderly changes, and it is necessary to change the level of care and care, the elderly care establishment shall conduct a new assessment.

Elderly care establishments shall determine or change the level of care for the elderly, with the consent of the elderly or their ** persons.

To attract the elderly to choose to live in nursing homes, the following aspects need to be considered:

1.Provide high-quality services.

Nursing homes should provide high-quality services, including high-quality diet, safe living environment, perfect medical care and services, etc., to meet the basic needs of the elderly and improve the quality of life and happiness of the elderly.

2.Create a family-like atmosphere.

After the elderly are admitted to the nursing home, they should feel the warmth and humanity of family. By holding various cultural and recreational activities and carrying out social interactions, the nursing home can allow the elderly to integrate into the community, establish social networks, and improve the life satisfaction and happiness of the elderly.

3.Provide personalized service.

The personality, interests and needs of the elderly are different, and nursing homes should provide individual or personalized services according to the actual situation of the elderly, such as providing customized services in terms of medical treatment, nursing, entertainment, etc., to meet the different needs of the elderly.

4.Build a good reputation and credibility.

The reputation and reputation of the nursing home directly affect the choice of the elderly, the nursing home should strengthen the management and supervision of service quality, establish the brand image of honest management, and establish a good reputation and reputation through the first burial recommendation of the elderly and their families.

5.Provide appropriate ** and preferential policies.

The elderly need to pay a certain fee to stay in a nursing home, and the nursing home should provide appropriate ** and preferential policies, such as providing preferential policies for low-income seniors, introducing seasonal discounts, etc., to attract the elderly to move in.

In short, attracting the elderly to live in nursing homes requires comprehensive considerations such as providing high-quality services, creating a family-like atmosphere, providing personalized services, building a good reputation and reputation, and providing appropriate preferential policies.

Dear, glad to answer for you! First of all, it is necessary to let the elderly have time to do what they like to do, and there are many people in life who have hobbies that accompany them for a lifetime, such as painting, playing chess, etc., many hobbies. Because when I was young, I couldn't devote myself to it for various reasons, but now that I'm old, I can live in a nursing home where I don't have to worry about clothing, food, housing, transportation, etc., so I can spend my time freely and do what I like.

Secondly, the elderly can enjoy good service, there is a 24-hour medical duty, so that the elderly can live in seclusion, minor illnesses do not go out of the pension stove to call the hospital, major illnesses have hospitals, which is difficult for any family to do, the good service of the nursing home to relieve the worries of the elderly and children. Finally, promoting the content and original intention of the nursing home on these service benefits will have a very good attraction effect.

First, there are fixed service areas, living areas, outdoor and indoor rest places inside the nursing home.

Second, it meets China's fire safety and health and epidemic prevention safety standards.

Thirdly, there are funds that can ensure that the residents are living a normal life and that the service staff can carry out related service activities.

Fourth, there are complete certificates and articles of association handled by relevant institutions.

Fifth, there are service personnel and medical personnel who carry out related services.

Legal basis:

Article 10 of the Interim Law on the Management of Nursing Homes:

The nursing home implements a system of responsibility for the hospital and the director, and the director is responsible for the overall work. The main responsibilities of the Trace are:

1) Implement the state's guidelines, policies, and regulations on the five guarantees and the work of nursing homes.

2) Organize the formulation of various rules and regulations in the hospital and the development plan of the nursing home.

3) Organize the development of the hospital-run economy, enhance the vitality of the development of the nursing home itself, and continuously improve the living standards of the support personnel.

1. The elderly and their family guardians should submit a copy of their ID card and a hepatitis B test sheet for the elderly, indicating that there is no mental illness or infectious disease. An application form and two copies of the agreement shall be signed by the guardian of the elderly and the hospital.

2. The hospital provides **, bed sheets, and pillowcases. The elderly need to bring their own daily necessities such as quilts, pillows, basins, towels, water cups, soap, and a change of clothes in all seasons. Please refrain from bringing any other items into the nursing home.

3. The elderly are not allowed to bring electrical appliances into the nursing home. If it is really necessary, it can only be brought in and used with the consent of the hospital, and all expenses (including electricity bills) will be borne by the family.

4. Nursing homes provide mobile services and call services for the elderly. The elderly and their children should consult with the hospital if they have additional services.

5. If the elderly are not accustomed to life in the hospital, they can be discharged from the hospital, and the fee will be refunded by days.