What are the latest outdoor advertising methods in 2020? 200

The latest outdoor advertising methods can be used to choose some small fun games such as outdoors, when participating in the games, you can give out some small gifts, or according to the weather, such as sending umbrellas when it rains, so as to carry out outdoor publicity.

Pair up, ride a shared bicycle, make posters, flags or costumes, and beat gongs to parade through the streets.

In 2020, the latest outdoor advertising methods include playable ads, but playable ads will not become the most popular form of game advertising in the short term, while incentive** ads are still the most popular form of game advertising.

There are the following forms of outdoor advertising:

1. Wharf advertising.

Set up various billboards within the wharf, such as large signs in the station, large signs outside the station, and advertising lights on the bridge and bridge.

2. Bus shelter billboards.

Outdoors in bus shelters**. Take the light box as the main form of expression. Advertisements arranged on this type of ** are mainly for mass consumer goods. Multiple kiosk advertising spaces can be purchased individually or online to achieve wide coverage and even cover multiple cities.

3. Subway advertising.

The various advertisements set up within the subway area are collectively referred to as subway advertisements. Its forms include 12 light boxes, 4 channel posters, special light boxes, escalator service traces, posters in the carriage, etc. It is characterized by high concentration and attention, which can increase the awareness of the product.

It can be purchased separately or online.

4. Bus advertising.

The bus belongs to the mobile **, the form of expression is the whole body painting and the banner hanging board on both sides of the body, etc., which is characterized by a wide contact area, high coverage, and can be selected according to the target audience to choose the route or region. It can be published individually or as an online purchase.

5. Airport advertising.

Billboards installed around and inside airports. It is generally aimed at a higher level and income audience, such as business and travelers.

6. Railway station advertising.

Set up in the form of advertising within the railway station, the main target is travelers from all over the country, and the state is characterized by high volume and can cover adjacent areas.

7. Venue advertising.

Venue advertising can be said to be a product of the television era, mainly set up around the competition venues in stadiums, as well as large assembly venues. Venue advertising actually delivers information through two channels: live viewers and TV broadcasts, along with live TV.

Large-scale programmes are attracting more and more attention, and venue advertising efficiency has been greatly improved.

8. Inflatable object modeling advertising.

Inflatable modeling advertising is mostly used for product promotion and promotion. It can be divided into long-term and temporary types, and can be used in outdoor places such as exhibition venues, large-scale gatherings, public relations activities, and sports activities. Because the shapes are generally larger than the real thing, the design is unique, and the color is show-off, which has a strong appeal to the audience.

9. Road sign advertising.

Public facilities. e.g. subway station) or signage at the location of the shop, you can reserve a place for advertising and promotion with the old fiber.

Outdoor advertising forms are:

1. Hanging advertising.

Set up at the door of the hotel, on the pole on both sides of the highway, make a small light box advertisement, the road flag (wind flag) and other forms of advertising, this form of advertising has the advantages of convenient production, direct, wide information dissemination, etc., but the advertising area is small.

Hanging banners on the lampposts on both sides of the street, also known as street flag advertising, is also a kind of hanging advertising, usually advertisers in large-scale activities or ** cycle, often use street flag advertising to create a warm atmosphere, expand the theme of the corporate image of the event.

2. Single-column billboards (commonly known as anti-aircraft artillery advertisements).

It provides greater flexibility for national advertisers in terms of radio selection, broadcast timeliness, market selection, program selection, etc. In places such as traffic arteries, in the face of dense traffic and **, the common size is 6m 18m (h), and spotlights are mainly used as lighting equipment.

3. Multi-column billboards.

The multi-column billboard is supported by two or more steel pipe columns, with galvanized sheet as the base plate, and is painted, generally with spotlights as lighting equipment.

4. Truss billboards.

It is characterized by easy installation and disassembly, mobile use, and is generally used in exhibitions or advertising activities.

5. Double-sided and three-sided turning.

Double-sided flip is to cut the billboard into many strips in the vertical direction, and realize the timing display of the picture through the front and back flip, and the three-sided flip is one of the more expensive outdoor advertising devices at present.

This device uses three-sided fusiform pillars, and the content of the advertising screen is expressed by materials such as inkjet painting, computer portrait or outdoor color sticky notes, which is suitable for indoor and outdoor environments, and when these prisms are rotated, three different advertising screens can be formed.

1. Classification by advertising carrier:

1. Wall advertising.

Outdoor advertisements on the exterior walls of buildings, using the walls to post large posters, posters, calligraphy and paintings, decorative flags, etc.

2. Advertising of public facilities.

Advertisements placed near public facilities, such as mobile toilets, underground sidewalk billboards, escalators, posters in carriages, bus shelter billboards, etc.

3. Reading advertisements.

Advertising positions opened up by small post booths, small book kiosks, newspaper reading columns, and gazette columns.

4. Building advertising.

It is placed in advertising positions such as the exterior wall, roof or podium of a building, and is a colorful billboard during the day and a light at night"Inside the light"Lightbox ads.

5. Car body advertising.

With buses and trucks as carriers, advertisements are made on both sides of the vehicle or on the front and rear of the vehicle, and the whole body is painted and the banners on both sides of the body are hung.

1. Classification by advertising carrier:

Wall advertising, public facilities advertising, building advertising, car body advertising, street sign advertising, hanging advertising, venue advertising, inflatable object modeling advertising.

Second, according to the material:

Spray painting signs, light box advertising, three-sided light boxes, electronic screens, LED light source lighting.

3. Public transportation advertisements:

Bus advertising, subway advertising, subway advertising, airport advertising, railway station advertising, highway advertising, dock advertising.

Fourth, according to the plane and three-dimensional division:

Outdoor advertising can be divided into two categories: flat street sign advertising, poster advertising, wall advertising, posters, banners, etc. Three-dimensional advertising is divided into neon lights, advertising columns, advertising towers, light box advertising, outdoor LCD advertising machines, etc.

In outdoor advertising, street signs and posters are the two most important forms and have a great impact. The beautifully designed outdoor advertising strip became a symbol of the region.

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Outdoor advertising refers to outdoor advertising materials set up for advertising or publicity purposes, often appearing in areas with high traffic flow. As long as there are outdoor advertising methods: enterprise LED outdoor advertising light boxes, roadside billboards on highways.

Neon billboards, LED signage and multi-purpose canopy installed on windows, etc. There are even advanced forms of outdoor advertising such as balloons, airships, etc.

The type of advertising is mainly based on buildings, such as the following examples:

1. Spotlight billboards.

A billboard that is surrounded by spotlights or other lighting equipment is called a spotlight billboard. It is characterized by its beauty, excellent lighting effect at night, and the advertising message can be clearly seen.

2. Neon billboards.

It is made of neon tubes bent into words or patterns, and made of neon tubes of different colors, exuding a burst of color. It can also be combined with the electronically controlled flashing form to increase the sense of movement, and the night effect has a strong visual impact.

3. Single-column billboards.

Billboards are placed on special support columns, with column-type T or P type, and advertising devices are set up on highways, major traffic arteries and other places, facing dense traffic and **. The usual size is 6 m high x 18 m wide, and spotlights are mainly used as lighting equipment.

4. Large light box.

It is placed in advertising positions such as the exterior wall, roof or podium of a building, and is a colorful billboard during the day and a light at night"Inside the light"Lightbox ads. The lighting effect of light box advertising is better, but the maintenance is more difficult than that of spotlight billboards, and the lamps used are more likely to wear and tear.

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