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Larger advertising agencies are generally divided into five parts: customer department, planning department, design department, production department, and media department.
The account department is responsible for finding customers When a customer has chosen your advertising agency, there will be a briefing to tell you about their requirements, provide information, etc.
After that, some advertising agencies will find some research agencies to do some market research, while others are not necessary.
Then the planning department gives a general idea and takes it to the design department for specific production. The design department generally has two parts: copywriters and designers. The copywriter is responsible for the text, and the designer is responsible for the specific design work.
After that, it will be made by the production department. Generally, advertising companies specializing in print ** do not have this department, and film and television advertising and so on need this department. The media department decides on what ad to publish on and which combination of media to choose is the most cost-effective.
There is usually a proposal meeting before production, first the internal proposal, the directors agree, then the external proposal, show your manuscript to the client, if the client agrees, you can make it, and then hand it over to the client after the production is completed.
However, it is rare to see such a complete set of steps nowadays, and it is generally simplified.
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What are the details of the business scope? The business scope of the company doing outdoor advertising: outdoor advertising design, production and release.
Isn't it over? If you want to expand advertising in other media in the future, then register directly: advertising design, production, publishing.
That's it.
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What are the details of the business scope?
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Legal Analysis: Outdoor advertising is the installation of neon signs, billboards, posters, etc. on the exterior of buildings or in outdoor public places such as streets and squares. Outdoor advertising is for all the public, so it is difficult to choose a specific target audience, but outdoor advertising can display the image and brand of the enterprise in a fixed location for a long time, and it is very effective to improve the popularity of the enterprise and the brand because of the party.
Legal basis: Article 471 of the Civil Code of the People's Republic of China The parties to a contract may make an offer, promise or other means.
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Nowadays, advertising has become a lingering scenery in our daily life, filling almost every corner of our lives. Walking on the main road, Wang Jing is full of all kinds of outdoor billboards. So, what do you think about these outdoor advertisements?
Outdoor advertising, generally set up in outdoor advertising is called outdoor advertising. Common outdoor advertising includes: roadside billboards, high column billboards (commonly known as anti-aircraft guns), light boxes, neon billboards, LED billboards, etc., and now there are even advanced outdoor advertising forms such as air balloons and airships.
Principles of Outdoor Advertising Setting The setting up of outdoor advertising facilities shall comply with the requirements of urban planning, adapt to the planning functions of urban areas, and be reasonably laid out and standardized. Outdoor advertising facilities shall be firm, safe, and in harmony with the surrounding environment, in line with the requirements of beautifying the city. Advantages of outdoor advertising.
A wide range of outdoor advertisements are oriented to the downtown Sunshen District of the city, and the advertising debt is conveyed to pedestrians day and night, because of its superior location and eye-catching pictures, almost all pedestrians facing it have cast an eye-catching buttocks. If the maximum number of nuclear users per day is 1,000, the coverage rate of semi-annual printing will be 180,000 people. Outdoor advertising with a strong degree of intensity, whether it is in the form of road lin, posters, folk sentences, etc., all give people a deep impression with bright and strong colors and unique forms.
Don't think about your little funds, just go to the city management and invite their leaders to dinner a few times. The right to publish outdoor advertising mainly has to deal with the chengguan, and you can only get the place if you have a good relationship with them.
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