The children s English training industry, as a marketing specialist, should be how to effectively co

You should be asking "as a marketing specialist for a children's English training institution, how to effectively collect information about parents' intentions", right? This is one of the most basic forms of marketing work.

Here I will briefly share a few methods with you, I hope it will be useful.

1. Classify the information of the students enrolled in the campus, including the school, grade, corresponding address (community) and the corresponding number of people, and classify the flow points of the collected information according to the statistical sorting of data. increase the frequency and intensity of promotion at key mobile points;

Second, the material abandons the traditional sense of a single page, and makes a high-end introduction booklet, similar to the consulting manual, plus an invitation card. Prepare some toys or school supplies that children like, first of all, you have to attract children, so that parents are likely to stop and listen to your introduction;

3. Determine the promotion time period at the mobile point, and the parent concentration area, pay special attention to the places where parents wait or often stay, these parents are often in the mood to communicate with you;

Fourth, in the face of parents, the first impression is the most important, a good image (clothing, aura and conversation), the most basic skills and fluency of collecting information, as well as the flexibility to face parents' questions, and quickly find the needs to leave information, which is the most basic work skills of a specialist.

5. Others: In addition to the flow point, in fact, visits, outdoor activities, and even cross-industry activities are all effective market actions, which are long stories and will not be repeated here.

When reciting review materials, many students think that as long as they can memorize them roughly, they will be fine. In fact, the so-called level of memory is not the same. If you continue to recite a few more times on the basis of memorization, the memory effect will be significantly improved.

Psychological research has shown that it is appropriate to keep the number and duration of overlearning between 50% and 100% of saturated learning, and that overlearning is appropriate for any material. Generally, adults or students with poor memory need to be close to 100% over-learning, and young people or candidates with better memory can arrange 20% to 60% over-learning.

Before choosing a children's English training institution for their children, parents should carefully understand the relevant background and information of the English training institution they chooseFor example, parents can choose by observing the number of students, reputation, teacher level, business qualifications and other aspects of the institution.

1. Pay attention to word of mouth

Generally speaking, if a children's English training institution has a good reputation, parents are very recognized, and the complaint rate is very low, then it can prove that it has a certain level of teaching service to win the recognition and favor of parents.

2. Observe the number of trainees

Parents can also observe the number of students enrolled in the selected children's English training institution, generally speaking, if the number of students is large, it also indicates that many parents are willing to choose this children's English training institution, and parents can also use this as a basis for selection.

3. Teacher level

After all, the level of teachers in many children's English training institutions is uneven, and some English teachers even have no qualifications, so it is difficult to ensure the teaching level.

4. The educational philosophy of the boss

Finally, before choosing a children's English training institution, parents can also communicate and exchange with the boss of the educational institution in person, to understand the founder's educational philosophy and educational outlook, generally speaking, the boss of the education and training institution has good educational feelings, but it cannot be denied that some bosses have no professional ethics, only know that the interests of the main interests, and even will damage the interests of the students, to provide students with bad teaching services.

In addition, parents can also measure the children's English training institution they want to choose from the factors of **, generally speaking, the higher the **, the better the service level.

What do you think about this?

When choosing a training institution, you should first look at the qualifications of the training institution, whether the teachers of the training institution have a sense of responsibility, how the English teachers speak and the students brought out by the teacher, and how to see the cost of the English training institution If it is particularly expensive, it is not necessary.

Be sure to pay attention to the teaching situation, pay attention to the teacher's situation, pay attention to the other party's procedures, the educational environment, the child's academic performance, and the child's teaching methods.

First of all, it is necessary to look at the level of the teacher, and also to look at the teacher's attitude towards teaching. It is also necessary to combine the atmosphere of this training institution and see how many people are in a class. I want to see if I like this training institution or not.

You should choose some more formal ones, and you also need to choose one that is close to home, look at the child's hobbies, choose the ones that the child likes more, and can really help the child improve his grades, and make more comparisons.

We must pay attention to the reputation of this educational institution, and we also need to pay attention to the overall environment of the educational institution, and we must also ensure the quality and level of teaching. Of course, the most important thing is to ask yourself whether your child likes it or not, and the latter point is that the concept of the teacher is also very important, and you must see if the teacher is good or not.

What should I pay attention to when choosing an English course for children? Don't jump to conclusions without investigation, a lot of people learn about it through the Internet, it's good to say it's good on the Internet, it's not good to say it badly on the Internet, it's easy to give your will and opinions to uncertain factors; It is necessary to go through the correct investigation and experience in order to objectively obtain your own conclusions.

Be sure to choose a qualified and formal institution. Nowadays, there are many educational institutions, and the threshold for children's English is extremely low. The English proficiency of teachers in some unqualified institutions is worrying, and blind payment is not beneficial to children, and may also bring unnecessary losses.

So be sure to experience it for yourself.

The purpose of learning English is to prepare for exams, but the main thing is to be able to use it as a communication language in the future. Whether it is working or going abroad, it is very important, a good institution needs to stimulate children's independent learning ability, master correct pronunciation skills, help lay a solid foundation, and have a good language environment. It may not be a foreign teacher, but the quality of the exam must be passed.

English learning is a long-term process, and the first choice is a critical period for laying the foundation; If you learn well, you will get twice the result with half the effort, and if you don't learn well, you will get twice the result with half the effort. Whether or not children can have a strong interest in English learning also depends on the training of teachers, children's hobbies, and cultivating children's hobbies requires the patience and carefulness of teachers and parents.

What do parents think when they see other children doing something wrong? will feel that the parent education has not done a good job, just talking, or pointing; If it is their own child who does something wrong, parents begin to be nervous, not only to find out why the child is doing wrong, but also to correct the child's wrong behavior and thoughts reasonably.

Therefore, don't look at what other people's opinions are, others look at it from other people's perspectives and positions, and you have to practice and make objective judgments to determine whether it is suitable or not.

First of all, you should choose some children's English training institutions with a good reputation, and you should also ask experienced people, and you should also understand the level of teachers in this training institution, and you should also communicate and understand some children and parents in the training institution.

When choosing, you should also look at the background of the foreign teacher, but also look at the experience, so as to ensure that this is a very good opportunity, and you must pay attention to the teachers must be very strong, so as to ensure that it is helpful to your children.

The first thing is to see if the institution is qualified and what the teachers are. Then there's the campus environment. You can listen to a few lessons for free to see if your child is interested and whether he will take the initiative to learn, so that he can learn English more efficiently.

You should choose a powerful brand, and you can go to see the evaluation, see what the reputation of others is, you can refer to the child's preferences, and choose a place where the child can learn happily.

First, first of all, pay attention to the size of the training course chosen. Big brand institutions are still at risk of going out of business at any time, not to mention small institutions, not to mention individual studios, the risk of bankruptcy is even higher.

And it should be noted that large-scale institutions must choose direct management, and franchise should be avoided as much as possible, because I believe many people will understand.

Second: Tuition. At present, children's English is charged quarterly or annually, and some are two or even three years.

The delivery time is long, and the discount is large. Don't be greedy here, half a year is an ideal choice. Because there are too many educational institutions running away now.

There are many parents who have stepped on such a pit when they enroll their children in English classes. In addition, it is necessary to determine and choose the right institution according to their own family income, and there is really no need to spend so much money if the child is too young, except for local tyrants.

Third, the dispersion of teachers' teaching level. We often find that an educational institution has a good reputation, but when we take a child to audition, there are always some reasons that we can't say, and we feel that what the teacher says is not so good.

The reason for this is simple, word of mouth is passed on by good teachers, and the teachers you listen to are not good teachers. The criterion for examining the dispersion of an educational institution is whether the curriculum is standardized, such as whether there is an entry test, and whether the classroom has a sense of cutting (clear structure). Therefore, you should not go to the public class, but should listen to the class that has already been attended, but unfortunately, many institutions officially hold classes and do not allow parents to attend the class.

Fourth: enrollment methods. Those institutions that have been sending information, gifts, and pushing staff at the entrance of the kindergarten for a long time are extremely enthusiastic, and they must not go.

Because these institutions invest their costs in the market costs visible to customers, the only place to save money is in teaching and research, which are invisible to customers.

Fifth: we should observe more and compare more institutions. Generally, there are trial classes in institutions, so you can listen to them with your child, and learn more about the teaching materials used in class and the teacher's teaching mode, whether you will assign homework after class, whether the teaching method is suitable for children, and whether the teaching environment is suitable for children.

Remember not only to listen to the words of the teacher or the person in charge of the institution, but also to inquire more, ask more questions, and be sure to express your inner concerns.

Sixth: look at the teaching philosophy and model. At present, the teaching purpose of some institutions is more utilitarian, such as teaching children to memorize words and grammar purely to improve children's English performance, and the teaching mode is boring.

In fact, English is a language, and its most basic role is communication. It is better to let children learn naturally in a natural English environment. Fun teaching can stimulate children's interest and potential in learning English.

Seventh: Communicate with the parents of the current students. Nowadays, no matter which children's English institution it is, there are experience classes, and this experience class is not only to visit the campus and walk around, but also the most direct way to understand the reputation is to communicate with the parents of the students.

From their descriptions, you can gain a lot of valuable information.

When choosing, you should still look at it, about the business license of these English institutions, it must be formal, and you should also look at the quality of teaching in advance and choose a reliable one.

The first is to understand the background of children's English training institutions, the second is to look at the teaching environment, the third is to pay attention to the authority of children's English teaching materials, the fourth is to pay attention to the teachers of children's English training, and the fifth is to take children for free trial.

We must choose an educational institution with advanced educational concepts, and we must choose an educational institution with a good educational environment, we must choose an educational institution with a rich teaching team, and we must observe more, we must choose a clean one, and we must choose a young teacher team, so that the teaching quality will be good.

Nowadays, English training institutions abound, and it is difficult to judge good teaching institutions based on superficial information. Which is better English for children? When children choose an English institution, in addition to combining their own learning preferences, acceptance, and family economy, a good teaching institution should first be judged from the following main conditions.

First, the brand concept.

Brand is the embodiment of the educational concept, and a good educational concept is to uphold the original duty of education, and it is also to insist on being responsible for students and focusing on education. The philosophy of the institution is related to the learning style and atmosphere, and whether the child can adapt and integrate into the learning of English. There are a large number of online English training institutions, but the number of teaching concepts that can focus and focus on children is limited.

2. English foreign teachers.

In terms of English teaching, training institutions teach both Chinese and foreign teachers in an atmosphere, and some English institutions hire Indian and Filipino foreign teachers to teach English. However, parents are easy to ignore the teaching standards of foreign teachers' pronunciation, impure pronunciation and strong local accents, which will affect children's oral pronunciation learning.

3. Course services.

English learning is a long-term accumulation process, and learning in class cannot avoid the problem of forgetting, if you can consolidate and review in time after class, to achieve the deepening and flexible use of English knowledge, it is more conducive to children's systematic learning of English.

Educational philosophy, curriculum system, teacher standards, etc. are some of the reference conditions for parents to choose children's English education, and parents can also conduct trial classes to understand the learning situation in class, and then select which children's English is good.