How to position the market competition in China s garment industry?

How to position the market competition in China's garment industry? The purpose of market positioning is to determine the image or position of clothing, shoes and hats, clerks, and consumers' minds. Through market positioning, convey to consumers the marketing information of the retail store about products, services, business philosophy, business methods, overall image, etc., and clear the perceptual barriers for the retail store to hunt target customers.

For example, low-cost stores and discount stores attract target customers with their low prices, designer clothing stores attract specific consumer groups with their designer's reputation or style, and casual clothing stores attract fashion seekers with popularity. 1: The role of market positioning (1) Clarify the image of the retail store and determine the target customers.

Market positioning is actually to give customers a goal, and play a role in navigating the customer's purchase behavior. If a retail store is positioned without personality, it will not be attractive to customers. (2) Clarify the direction and purpose of the business.

Market positioning is actually the application of market segmentation strategy, through market positioning, the target consumer group is clarified, which is conducive to retailers to understand the characteristics of consumer demand, and guide retail stores to develop the correct product mix, first combination, first service combination, first combination, etc. (3) Through market positioning, it is beneficial for retail stores to understand competitors, avoid real and virtual, and promote strengths and avoid weaknesses. (4) Market positioning is a phased retail strategy.

As retail stores grow stronger and consumer needs change, they can reposition themselves to improve their adaptability and identify opportunities in new markets. 2: Procedures for market positioning (1) Conduct market segmentation.

Market segmentation of retail stores is usually based on the characteristics of customers such as age, gender, social class, etc. Through market segmentation, it is possible to understand the buying characteristics of each segment and evaluate market opportunities. (2) Select the target customer.

By evaluating the size, development potential, and market competition of the market segment, the accessibility of the market segment and the service objects of the retail store are determined. Effective market segments generally have enough market space, the degree of market competition is not high, and enterprises have enough strength to enter. (3) Select the positioning factor and determine the meridian or characteristics.

According to the operating advantages of the retail store, combined with the characteristics of customer needs, select positioning factors, determine the operating characteristics of the retail store, and clarify the position of the retail store in the minds of consumers. (4) Publicity of market positioning. Once the retail store has decided on its positioning strategy, its promotional efforts or market selling point design should focus on the positioning to reinforce the store's expected image in the minds of consumers.

It has abundant cultural resources.

2. The great national spirit plays an important role. There is the world's largest cultural consumption market.

Inferior: The cultural industry is relatively weak, the traditional cultural resources have not been fully developed and protected, 3. The level of science and education is relatively backward, there is a lack of talent, and there is a lack of innovation ability.

Feelings cannot be squandered.

The "2013-2017 Analysis Report on China's Industry Market Demand and Investment Strategic Planning" released by the Prospective Industry Research Institute, the biggest feature of this report is forward-looking and timely. According to the development trajectory of the industry and years of practical experience, the report makes a prudent analysis of the future development trend of the industry.

From 2010 to 2011, the international leading brands have accelerated the layout of the Chinese market, and this influx will have a certain impact on China's national brands. International brands, especially international famous brands, have gained a certain degree of popularity and influence by virtue of their long-term development in the markets of all countries where their brands are owned, impacting the domestic market.

**Industry as one of the four traditional Chinese industries, this industry can never go into decline, clothing is the basic needs of human beings, in the modern society that increasingly pursues fashion and personality, the demand for the number and scale of clothing is increasing, the same is the demand, the change is only the demand point, seize the demand point of modern people, in order to achieve rapid development.

Moloko had a delicious lunch in the restaurant, which cost one rouble, but he even paid a kopeck.

No, so he asked the shopkeeper, "Please tell me if someone hits someone else in this place."

Remember the slap, the lawsuit goes to court, how much will he be fined? ”