What time does Xiaohongshu send traffic on weekends, and what are the peak traffic hours of Xiaohong

Personal habits around 16 o'clock - 17 o'clock.

Little Red Book. The peak traffic period of the day is basically 7 a.m. to 9 a.m. (on the way to get up and wash up to work), 12 noon to 13 p.m. (basically to eat), and 16 p.m. to 23 p.m. (home from work).

Take myself as an example: the popular notes are 5000 views, more than 1000 likes, 500-1000 normal note views, 30-100 likes, and I think the ratio of views to likes is 30:1, which means that 1 out of 30 people like your collection.

This interval counts as a normal note.

Xiaohongshu has a lot of support for the traffic of ** notes. But it also depends on what field you belong to. Dry goods learning class, or recommended**, after everyone collects it, it is more convenient to return to read. Like makeup, food is mainly popular.

**The tag has a great impact on the flow and search of the note, so we should develop a good habit and learn to add keywords that match the note in the tag and title body, which is conducive to the search of the note to get more traffic support.

1.In the time of the day, you can post in the morning and afternoon, and there are few people who post works in the morning, and the traffic is considerable.

2.Sent around five o'clock in the afternoon.,This time is because the work is recommended in Xiaohongshu There will be a short period of cold start.,If the effect is good, the outbreak period happens to be when there are many people.,The traffic is naturally high.。

3.In addition to paying attention to the time of posting, you should also pay attention to the quality of your works, only good works, high audience completion rate, high interaction rate, in order to achieve the given cold start period goal of the platform, after the cold start, there will be no traffic.

Generally, it is best to send it around 5 o'clock in the afternoon, when people start to get off work and the traffic is relatively large.

It can be at noon or at night.

Summary. According to the data, the peak traffic period of Xiaohongshu users on the day has the following 4 intervals: 7:

00-9:00, 12:00-14:00 on the way to work

00, dinner, lunch break 18:00-22:00, break time 22:

From 00 to 24:00, there are 3 periods of peak traffic in the week before bedtime: week.

6. Sunday (maximum) Monday to Wednesday followed (secondary) week.

Fourth, Friday (worst).

What are the peak traffic hours for Xiaohongshu?

According to the data, the traffic of Xiaohongzai Zhongshu users on the day has the following 4 intervals: 7:00-9:

00, 12:00-14:00 on the way to work, 18:00 for dinner and lunch break

00-22:00, break 22:00-24:

00, the bedtime time has 3 periods of peak traffic per week: week.

6. Sunday (maximum) Monday to Wednesday followed (secondary) week.

Fourth, the star spine period is five (worst).

I hope mine can help you, if you are satisfied with my service, please give a thumbs up, I wish you all the best!

Generally speaking, it is divided into 4 time periods: 6-8 o'clock, 11-13 o'clock, 16-18 o'clock, and 20-1 o'clock.

Publish content at 6-8 o'clock, 11-13 o'clock, and 16-18 o'clock, and users have more free time and higher activity, and the platform will recommend content according to user time.

20-1 o'clock is also a good time point to publish content recommendations, now there are a lot of night owls, and user activity is still good. In addition, there are relatively few people who publish content at this stage, so the competitiveness is relatively small, and the recommendation will naturally be **.

Xiaohongshu is a lifestyle platform and consumer decision-making portal, founded by Mao Wenchao and Qu Fang. As of July 2019, the number of Xiaohongshu users has exceeded 300 million; As of October 2019, Xiaohongshu has more than 100 million monthly active users, of which 70% of the new users are post-90s. In the Xiaohongshu community, users record the positive energy and good life of young people in this era through the sharing of text, **, ** notes, and Xiaohongshu uses machine learning to accurately and efficiently match massive information and people.

In December 2017, Xiaohongshu e-commerce was awarded the "China Brand Award" by People**, which represents China's consumer technology industry.

Fast.

The matching between search results and needs is mainly the matching degree between core keywords and queries, and the specific content displayed in the search results is to find the information that can best hit the needs of users by analyzing user needs.

China Unicom Tencent King Card uses Xiaohongshu iOS and above, and Android and above versions are free of stream. Support the ** and ** generated by browsing notes in the Xiaohongshu app for free. Posting notes, chatting, commenting, and opening web pages within the app are not within the scope of dedicated traffic.

Introduction to Little Red Book.

Xiaohongshu is a lifestyle platform and consumption decision-making portal, in the Xiaohongshu community, users record the positive energy and good life of young people in this era through the sharing of text, **, **notes, Xiaohongshu through machine learning to massive information and people for accurate and efficient matching.

Unlike other e-commerce platforms, Xiaohongshu started as a community. In the beginning, users focused on sharing overseas shopping experiences in the community, but later, in addition to beauty and personal care, information sharing about sports, travel, home, travel, hotels, and restaurants appeared on Xiaohongshu, touching on all aspects of consumer experience and lifestyle.

There is no better way to increase conversion rates than real user word-of-mouth, such as users must read user reviews before buying something on **. Xiaohongshu has a community of real user word-of-mouth sharing, and the entire community is a huge user word-of-mouth library.

7-9 o'clock in the morning rush hour, 12-14 o'clock during the lunch break at noon, and many people will look at their mobile phones when taking the high-speed rail bus at 16-18 o'clock, as well as the time period after 20 o'clock when they get home at home and relax.

Xiaohongshu is a lifestyle sharing platform launched by Xingyin Information Technology (Shanghai) **** in June 2013, founded by Mao Wenchao and Qu Fang.

The content of the Xiaohongshu community includes information sharing on beauty, personal care, sports, tourism, home, hotels, and restaurants, touching on many aspects of consumer experience and lifestyle, and has been ranked 58th in the "Suzhou High-tech Zone 2020 Hurun Global Unicorn List".

Community Profile: At the beginning of Xiaohongshu's launch in 2013, young people shared their overseas travel and shopping experiences in the Xiaohongshu community, focusing on beauty and personal care. In addition to beauty and personal care, Xiaohongshu has appeared information sharing on sports, travel, home, travel, hotels, and restaurants, touching on many aspects of consumer experience and lifestyle. The community has become a barrier to Xiaohongshu.

At the beginning of 2016, Xiaohongshu changed the form of manual operation content to machine distribution. Through big data and artificial intelligence, the content in the community is accurately matched to users who are interested in it, so as to improve the user experience.

How to quickly get on the hot method?

1.Chase hot spots.

The hottest topic at the moment, or the topic that is highly discussed in your field! These are very easy to get on the hit!

2.Debatable.

For example, A or B, which is good-looking, this type of content is the easiest to cause interaction, and the amount of interaction is up, so it is naturally easy to become popular!

3.There are stories.

Everyone loves to listen to stories, and notes are narrated in a way that makes it easier to arouse the curiosity of users.

4.There is a fierce material.

In fact, the fierce material is not gossip, that is, you have to release more dry goods notes, such as collection stickers, so that others will feel that the dry goods content is good after reading it, then the number of collections will not be less!

5.Enough to blacken yourself.

Don't take the usual path, you are not beautiful when others are beautiful, you are not beautiful when others are p, whether it is your ** or the topic you discuss, the more down-to-earth, sometimes the more resonant it can be.

The maximum traffic period of Xiaohongshu is as follows:

According to the data, the peak traffic time of Xiaohongshu users during the week is Saturday and Sunday.

1. The peak traffic time period of a day

: 00-9:00 (on the way to work)

During this time period, almost all users are getting up for breakfast and preparing for work, and there is a greater demand for Internet access during the commuting process, but due to the frequent switching of transportation modes or the fragmentation of time allocation, the user's time tends to be relatively fragmented, so the short notes within 200 words or the short ** within 15s in this time period are more popular.

:00-14:00 (lunch break)

During this time period, users have just finished work or study, are preparing to have lunch, and need some leisure and entertainment time, so some pushes about food will be more popular, because users are likely to be entangled in what to eat for lunch, and the ** of easy entertainment gossip is also the traffic king of this time period.

Waking up early and working or studying for most of the day will inevitably cause users to be tired, so content that doesn't require too much thought and emotional investment is undoubtedly more popular.

:00-22:00 (Break time)

At this time, users end a day's work and study, although they are more tired, but they often enter a more excited stage of the day after dinner, because the end of work and study means that the rest of the day is their own personal time, and their online behavior will be more active.

At this time, all types of content can gain good traffic and data, which can be regarded as the best time period in a day.

: 00-24:00 (bedtime)

At this time, many users are ready to fall asleep, but with the later and later sleep time of contemporary young people, there are increasingly serious sleep disorders under the rapid development of society, as well as some families taking care of children, etc.

Based on the particularity of late night, it is obvious that emotional, literary and deep thinking content will be more popular during this time period.

2. What are the benefits of posting notes at this time?

1. It's easier to get traffic

The most obvious benefit is, of course, that it is easier to get more traffic, and partners can find the release time suitable for their notes according to their own content positioning and audience user characteristics, and accurately obtain high-quality traffic.

2. High user activity

Users in peak traffic hours are generally more active, and they may exit after swiping a few notes or finding what they want to know in other time periods, but during peak hours, because of more free time, the number of swiping notes will increase significantly, and the acceptance will increase accordingly, and users who are not interested in unfamiliar areas may also try.

With a sense of time and freedom, the user's willingness to interact will be greatly enhanced, and the data of the notes will be better read.