2022 Xiaohongshu is very popular with three views of the healing copywriting collection

Little Red Book. It is the core platform with a huge number of female group traffic in online marketing. Now, Xiaohongshu gives the public the impression that it is more like a star and Internet celebrity.

Share "experience", bring goods for the brand, and plant grass for netizens.

Platform. So how do you write Xiaohongshu notes to be popular? Let's introduce it in detail.

How to write Xiaohongshu notes to be popular?

Recommend content that users are interested in! In the early stage of an article, Xiaohongshu will preliminarily match the corresponding group of people according to the content of the article, and recommend it to 50 users to view the article first! If most of these 50 users give good feedback to this article, that is, a series of data such as favorites, likes, comments, etc., are very good!

Xiaohongshu will expand the scale of recommendations, recommend articles to 1,000 users, and if 1,000 users give good feedback, they will continue to expand the scale of recommendations, such as recommending to 10,000 users, and so on, similar to ladder recommendations! According to this way of understanding, writing Xiaohongshu note copywriting should follow the following principles!

Little Red Book Notes.

Keywords are currently writing Xiaohongshu copywriting that everyone is relatively unfamiliar with, keywords are very important for a Xiaohongshu copywriting, in line with the industry keywords of the products recommended by merchants, brand words are a necessity for a copywriting, and at the same time, Xiaohongshu hot words, Xiaohongshu's internal platform traffic words can naturally bring large traffic to notes! So to do Xiaohongshu, you must have a clear keyword positioning! Percentage of importance:

Second: presentation method (importance: 10%)

The form of the product, according to the product selection of the corresponding display method is very important, detailed experience and technical notes are more likely to be collected, the traffic and the amount is larger, and the merchant should make a choice according to his own needs! Importance: 10%.

Third: Meet the attributes of the Xiaohongshu platform (20%)

What does it mean to be in line with the attributes of Xiaohongshu? Xiaohongshu is not just any content to send notes, Xiaohongshu has the concept of inclusion, if it does not meet the attributes of Xiaohongshu, ** poor quality or content or negative energy information Xiaohongshu will refuse to include, once not included all the work will be wasted! Percentage of importance:

Fourth: user experience.

The most important thing in writing an article is the user experience, sometimes the article is too professional, the user can't understand it, the article is too simple, and the user feels that it is worthless! Therefore, it is necessary to consider the user experience from the perspective of the user's visual experience, reading experience, and understanding experience! For example, the reading experience:

A good layout can help customers better understand the article, and they can gain more traffic. Visual experience: A meticulous and life-oriented ** can pull in the distance between customers and give customers a better visual experience!

So the user experience is crucial! The importance is 40%!!

First of all, understand the structure of Xiaohongshu notes: first image, title, text, topic, location, and tags.

1. First picture: People are visual animals, and it is possible to open your notes only when they are visually attractive**.

3. Text: Write about 300-400 words.

1. The old man said: It is a blessing to meet, and it is also a blessing not to meet. 2. The girl's journey is a sea of stars rather than a world of smoke and dust.

3. I hope that the days are clear, and when you look up, you will be tender. 4. Don't ask about the past anymore, and go to the future together. 5. Flowers don't have to be for the florist, I must be here for you.

The torch fell, but the flame still went up. 10 words

The maple leaves are covered with frost and plum blossoms. 11 words

There is no shortcut to growth. 13 words

May the rest of your life be free of disasters and difficulties, and be happy without me. 14 words.

You can look for Xiaohongshu, there is a lot of copywriting in Xiaohongshu, I think he writes very classic, you can borrow it and use it, and it is very attractive to use it in your own articles.

Those who know won't share it here, this is a drain cheat. I would like to know too.

Many of them hold online classes in the name of teaching.

Winter aesthetic copywriting.

1. The weather is particularly cold in winter. The north wind blows bitingly, the snow is falling all over the sky, and sometimes there are even cold snaps. People wore thick padded jackets.

2. When the red and bright sunlight is on the top of the mountain, the fog opens like a curtain, and the city gradually appears in the golden sunlight.

3. The small crystal snowflakes fell on the palm of my hand, which looked transparent, and slowly, it melted.

4. In winter, the willow trees covered with frost and snow outdoors are full of beams and trees, like silver bars hanging on the trees, which is particularly spectacular.

5. The cold wind blows mercilessly on these poor homeless people. In this cold and biting place, it is impossible for people to survive.

6. It's snowing in winter, beautiful, snowy, the sun is shining, the sun is shining!

7. The winter sun also seems to be afraid of the cold, and when you wear very thick clothes, the hot oak and gas can't be emitted.

1. Time tells me that the age of being unreasonable has passed, and it's time to pretend to be forced.

2. Go all out at the age of seventeen and celebrate at the age of eighteen.

3. Life was originally dull, but when you run, there is wind.

4. I can't grasp the beauty of this world, so I have to pretend that everything is going well.

5. Read more books Otherwise, your three views will be determined by your relatives and friends.

6. Be yourself, because everyone else has done it.

7. The speed of your success must exceed the speed of your parents' aging!

8. You may forget the person who has laughed with you; But the people who have cried with you, you will never forget.

9. Throw away the cycle of wanting to have and fearing to lose, love life well, and start with every little thing.

10. There are a lot of things that you can't figure out at the time, don't worry, if you think about it after a while, you won't be able to remember it.