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He is a teacher at New Oriental. He is popular because of his strength, and his cultural level is almost to the point of knowing astronomy and geography.
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Dong Yuhui is an English teacher at New Oriental. Dong Yuhui bilingual live broadcast, poetry writing, jokes and chicken soup come as soon as you open your mouth. With the teacher's eloquence, the effect is surprisingly good, and it even rushed to the first place on the list of goods.
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He turned out to be a teacher at New Oriental, and because he himself was humorous and knowledgeable, he attracted everyone's attention during the live broadcast. The reason why his live broadcast room can be popular is that it can also be seen that the demand for live broadcast rooms in the market has changed, and everyone is no longer satisfied with daily entertainment, hoping to get more spiritual food. <>
It turns out that when you watch the live broadcast, you will find that some handsome men and beautiful women are more popular in the live broadcast room, and they will sing or dance for everyone in their live broadcast room, so that everyone can get short-term happiness. There are also live broadcasts that chat with netizens, but this kind of live broadcast is all about relatively simple happiness, it will make your spirit get a short period of pleasure, but it will not make you feel fully charged. Many netizens who live broadcast hope to get more spiritual food, but most of the live broadcasts are occupied by these Internet celebrities, and almost no celebrities will stay in the live broadcast room to chat with everyone.
After all, many people who are more knowledgeable have a relatively sufficient daily life, and it is basically impossible to make money through live broadcasting. After New Oriental began to seek transformation, a large number of intellectuals poured into the live broadcast industry. For the atmosphere of the entire live broadcast industry, it is actually a change.
Then the explosion of his live broadcast room shows that everyone's thirst for knowledge is very high, in his live broadcast room, you can hear him talking about astronomy and geography, talking about history and culture, the whole person feels very happy. <>
Chatting with this kind of knowledgeable person will make you feel mentally happy, so even if the goods in his live broadcast room are very monotonous, everyone is also willing to listen to him talk in the live broadcast room and buy his goods, so his popularity actually indicates the transformation of the live broadcast. In the future, more knowledgeable and literate people may live in the live broadcast room, bringing more abundant spiritual food to everyone.
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He is a teacher at New Oriental and has led 500,000 students in 8 years. Because he found the right way to bring goods, and his way of bringing goods was loved by consumers, it became popular.
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New Oriental. Salesperson Dong Yuhui.
used to be an English teacher, before Dong Yuhui was not popular, Dong Yuhui has been teaching English at New Oriental, and we can still find a lot of teaching about Dong Yuhui from the Internet**. Dong Yuhui suddenly became popular because his style of bringing goods is strange, and his language is relatively simple and unpretentious, and more importantly, his talent is outstanding. <>
In the live streaming market, there are actually many phenomena that we can't imagine, and New Oriental will enter the live streaming industry, who can imagine this? In the double reduction policy.
Before the release, New Oriental even planned a larger layout, New Oriental and other educational institutions not only expanded rapidly across the country, but also recruited a large number of teachers, but after the release of the double reduction policy, New Oriental's stock price and turnover.
all of them were directly cut in half, even Yu Minhong.
They all said that they couldn't get by. With the explosion of New Oriental's live broadcast room under the leadership of Yu Minhong and Dong Yuhui, New Oriental has new hope.
1. Dong Yuhui used to be an English teacher: live performance in the live broadcast room with bilingual goods <>
Dong Yuhui was actually a senior English teacher at New Oriental, because Dong Yuhui only needed to rely on his English ability to eat before, so Dong Yuhui never realized his appearance. On the Internet, we can still find Dong Yuhui's 1-to-1 teaching students, and at the same time, we can also feel Dong Yuhui's seriousness and ability in teaching, but who knows that this bilingual ability is still wonderful when it comes to live broadcasting.
Second, the reason for the sudden explosion: the style of bringing goods Qingqi + personal talent max <>
Dong Yuhui once laughed at himself for being ridiculed for being too ugly when he first broadcast live, as Dong Yuhui's live broadcast room style was clearer, when Dong Yuhui wanted to buy English textbooks, Dong Yuhui taught English on the spot, which simply picked up his old business in New Oriental, but I didn't expect this style of bringing goods to be quite popular with the audience. Dong Yuhui's personal talent is actually really great, because New Oriental requires employees to read dozens of books every year, so Dong Yuhui can cope with many Internet stalks and some knowledge of literary content, so that the audience admires him so much.
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Recently, Luo Yonghao, the "first brother" of Douyin live broadcasting, announced that he would withdraw from all social platforms and prepare to re-enter the technology circle to start a business. At the same time, the live broadcast room of "Oriental Selection", the result of New Oriental's transformation, became popular due to the "bilingual live broadcast" that created a swiping effect in a very short period of time!
A new way to bring goods through live broadcasts, netizens have bought it
There is no shouting voice, and there is no neat slogan on the link, the anchors talk about literature, teach English, chat about family life, and use bilingual teaching to unlock the function, origin, taste and ...... of the productIt's refreshing.
Not only on the short ** platform, the topics related to the live broadcast room of New Oriental's "Oriental Selection" have aroused the continuous attention of netizens, such as New Oriental anchor Dong Yuhui Talent New Oriental does not need pit fees and a large number of samples and other topics, which made the spread of the live broadcast room on the Internet soar rapidly. Some netizens said, "I just entered the live broadcast room, thinking that New Oriental was selling classes, but after watching it for a while, I realized that it was selling goods, which is too top-notch." Some netizens believe that Dongfang Selection has raised the live broadcast by more than one level!
New Oriental Live has a multi-party layout to bring cultural goods or lead the trend
With the live broadcast room out of the circle, Dongfang Selection has had stable sales, and Yu Minhong has begun to make efforts in other fields. According to the first financial report, Yu Minhong posted on his personal WeChat*** that he led everyone to set up a "New Oriental Live Room" team to promote New Oriental's high-quality educational products and other high-quality education-related products, including books, intelligent software and hardware learning equipment, learning-related stationery and educational supplies, etc.
Statistics of netizens**, commonly used expressions when commenting on the Weibo, "like", "stick", "like" and other expressions frequently appear. Among the top 10 commonly used expressions, most of them are expressions that express positive emotions, which shows that netizens are "optimistic" about the multi-faceted layout of New Oriental's live broadcast room.
In this context, the rapid rise of knowledge live broadcast, compared with the fast-food entertainment attribute, there is no "321 link", there is no inventory countdown, knowledge live broadcast competition is knowledge, based on professional characteristics, will give New Oriental live broadcast more room to play in the field of goods.
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It won't be a trend.
All forms of grandstanding are performances, and there will be a time for poverty; Just as the Internet will eventually return to calm, good things sell at a good price, this is basic common sense, you can't let bad money drive out good money because of poor information, the essence of technology is to improve people's living standards, live streaming is just one of many forms, and it is more fashionable at the moment.
And the deception under business behavior is the most despicable, the rise of New Oriental again, does not mean that he is the mainstream, just the appearance of the combined force of many capitals, as you said: "Promise a single fruit of 21-26 grams, in fact, no fruit exceeds 20 grams." When I received the goods, I opened it and saw the rotten fruit", do you think New Oriental has really stood up again?
Presumably the last struggle, and then death.
Take your time, people who swim naked will eventually be seen.
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It is unlikely that New Oriental has its training teachers to change careers and the elite nature of the big waves and other factors cannot be replicated, but it is just a sense of novelty in the current live broadcast, and it is expected that the popularity will not be too long, not to mention bringing new trends to the entire live broadcast industry!
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Actually, it feels pretty good. Compared with the previous noisy live broadcast room, such a live broadcast method like chatting is like a clear stream, buying or not buying is casual, very intimate, and it really makes people feel the brilliance of the anchors' "knowledge". However, no matter which live broadcast method, in the end, we still have to pay attention to the quality of the selection.
Maybe at the beginning, everyone will pay for some "halos", "filters" and "feelings", but no one's money is blown by the wind, and the quality of the things you buy still has to be guaranteed. Otherwise, there are so many ways and means to buy things now, why do consumers have to choose you, if the quality is not guaranteed?
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There will never be only one trend, we also have to figure out the core reasons behind the explosion, in addition to the excellent knowledge of the New Oriental teacher himself, New Oriental Capital involved in the planning, and secondly, Douyin also needs to continue hot topics to drive daily activity So it has exploded under the pursuit of many parties and consumers.
Of course, we also like that New Oriental has brought a different live broadcast, which is a clear stream in the live broadcast room.
In addition, about the rotten peach incident, it is a normal thing that cannot be normal, after all, New Oriental is only a resource integrator, not a direct party of fruit output, and it is understandable that the supervision is not in place, even if it is not in the live broadcast room, there will be after-sales on any shopping platform, but everyone actively deals with after-sales, the compensation will be compensated, the apology should be apologized, do not shirk the responsibility, and the next time it can be seriously improved, and it is not completely grasped this matter, making it a brand accident.
I believe that next time, Douyin will have a new live broadcast trend.
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Personally, I think that it may bring some inspiration to the "shouting" live broadcast method, but whether it can bring a new trend depends on the user's degree of payment. Because as far as shopping is concerned, experiential is a new consumer demand, and this novel live broadcast method, the output and baptism of knowledge, is based on the heart, which makes people feel like a spring breeze, just as some netizens joked that "knowledge is paid, and that rice is gifted". It has to be said that the way of innovation can always bring a certain impact, as for whether it will become a new trend, it depends on the comprehensive influencing factors and user demand orientation.
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Dimensionality reduction strike, people with knowledge, selling points, high cultural quality, and full of economy have entered the field of live broadcast with a low threshold, which is tantamount to dimensionality reduction strike.
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In any case, as long as you are educated, you will have a great advantage, and I am sure that soon there will be college students who will come to bring us goods.
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At least New Oriental is successful, as for whether other anchors can succeed, I don't know, basically if you follow suit, it shouldn't be particularly successful.
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Is no one paying attention to the difficulty of New Oriental's stock price? The harvest of this wave of ** is not simple, the live broadcast explosion is just a reason for the stock price to skyrocket.
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It's all jumping clowns, a gust of wind, nothing.
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is because this person is very knowledgeable, and he is very polite, and he is also very enthusiastic, so he suddenly became popular, and he is the future of the live broadcast room.
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Because when he brought goods in the live broadcast, he also passed on English words and grammar; I think he is a very knowledgeable anchor, and his live broadcast room will definitely be very promising and popular in the future.
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I think it may be that everyone thinks that this kind of live broadcast method is very novel, and I think it may be the direction of the future development of the live broadcast room.
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Personally, I believe that after such an achievement, only Higashi Jiuhui can show great value. Because there are a lot of people ** Dong Jiuhui's live broadcast and choose to buy a large number of live products. Many industries have started selling products sold in the industry through live streaming merchandise.
In this way, you can also manufacture products in your own industry for relatively high sales. Therefore, more and more people in the industry believe that live streaming of goods is a relatively good way to sell, but there are also many people who live broadcast goods and even many fans in the process.
The East is a profitable option.
First of all, this is mainly because New Oriental Internet recently announced its sales results for 2022. As of May 31, total revenue was 100 million yuan. However, after adjustments, as of May 31, the company conducted a live broadcast of electricity revenue of 2.6 million yuan, in this case, the total profit was.
So, in the east of this year's election campaign, the time for almost three months is 2 billion dollars.
Tang Youhui is very commendable.
Choosing Dongfang will be a profit model, mainly because Dongyue's performance in the live broadcast is very good. In addition, there are many viewers, because Dongyue Live chose to live broadcast the content that stayed in the broadcast, and Tang Yuhui Live chose to live broadcast inside the purchase of related products. Therefore, no matter from which point of view, Dongfang's choice of 2 billion yuan of goods in the past three months is closely and inseparable.
Merchandise live streaming has evolved into a trend.
Finally, I would like to say that from the current situation, live streaming of goods has become a trend. Many in the industry have started to get more consumers to buy their products through live streaming. Even some celebrities are relatively popular, but they can also earn higher income by livestreaming goods.
Where do you want to go to this, it is recommended in Shanghai, Beijing and other cities called externalization, and the most important thing is that New Oriental can only teach you exam skills, if you really want to improve your English level, you still have to rely on your own.
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