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After opening a Xiaohongshu account, you need the basic information of your Xiaohongshu account, especially the profile, so that other users can know at first glance what they do or what kind of person they are.
It is generally divided into three stages:
The first stage is to state your identity. For example, self-employed people, freelancers, college students at a certain school, graduate students, etc. Example – Self-a** people, life lovers, want to be your treasure girl.
The second stage is the positioning. Whether you are making outfits, or dry goods, food sharing, or lifestyle, write clearly in the second stage. Example – Dry Goods Shop:
Self-Operation|Growth & Learning|Share the good things of life. In general, positioning at 2-5 is normal. It is recommended to have less than 3 in the early stage.
The third stage is about drainage. I believe that many people have violated this point. Xiaohongshu's official rule is that it is not allowed to fill in any promotional information.
However, it is not entirely impossible. Here, you can leave an email address, which is the most common way. There are also some large ones, which are also left ***, of course, not written ***, but "Gong Zong" or "Princess" (homonym).
There are also those who leave Weibo, "Vbo" or "Wei Bo".
How to write good Xiaohongshu notes?
1. The first picture of the note fully shows the product features.
The first image of a note is the façade of a note, which is the first part that the user sees. A captivating header image is enough to give users the urge to keep clicking and watching. The first picture of a single note, generally choose the vertical picture that can best show the characteristics of the hotel and B&B as the first picture, and the traffic of the experience map with characters will also be improved, and the biggest highlight of the hotel and B&B can also be marked on the map to attract attention.
2. The title of the note is attractive enough.
The title of the note is second only to the first image, and it is also a very important part of the creation of the note. The formula of the title of the note: location + hotel and B&B name + characteristics of the hotel and B&B Seasonal buying points Surrounding attractions Description keywords + average price, etc., talk about these key points in series, combined use, flexible collocation, and the basic framework and results of the title are basically completed.
3. The content structure of the note.
The structure formula of the content of the body of the note: hotel and B&B name + hotel and B&B address + surrounding environment + room style and characteristics + supporting facilities + biggest selling point and highlight + catering and toiletries +
Nearby Short tips. Finally, it ends with the overall experience to gain the attention of users.
Xiaohongshu is mainly based on copywriting, so if you want to attract the attention of fans, it is best to be able to write empathetic language, so that you can really retain fans.
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1. Love Beauty Little Red Book.
IntroductionTo attract fans, you need to directly explain your identity, such as self-**.
People, freelancers, college students, graduate students, etc., such as self-a** people, life lovers, want to be your treasure girl.
2. In the introduction of Aimei Xiaohongshu, whether you are making clothes, dry goods, food sharing, or lifestyle, you must write clearly to attract fans.
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1 Hengzhi planted his own flowers and loved his own universe.
2 Be sure to stand in the world and field you love, and shine wildly.
3 People who like you have love in their details.
4 The road is far away, and the coming day is long.
5 Those who meet together will meet again.
6. Slowly understand the world and slowly renew yourself.
7 Even if the wind rises, life will not give up.
8 Don't give up on your dreams just because you don't have applause.
9 A life of weariness and purity must always have some gentle dreams.
10 All but death is a bruise.
11 As long as you're getting better, it's okay to slow down.
12 Hopefulness leads to invincibility.
13 The sun sinks, and life rises.
14 You can blurt out words of praise, but think twice about slandering words.
15 A gentle, mature, intellectual, independent young woman in the new century.
16 People try to bury you, but remember that you are a seed.
17 When the people who accompany you in the car want to get out of the car, don't regret that they are just walking with you as they can go.
18 If you are sad, look at the sky, it is so big that it will contain all your grievances.
19 Accept your ordinariness and do your best to excel.
20 Wear your favorite clothes and get along with people who are not tired.
21. When you stop to rest, don't forget that someone else is still running, so please trip him!
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When writing an introduction to Xiaohongshu, you need to pay attention to the following limb loss points:
1.Highlight your personal characteristics: Show your unique features, such as personal experience, skills, interests, etc., in your profile, so that readers can better understand your characteristics.
2.Clear content positioning: In your introduction, you can clarify your content positioning, such as beauty influencers, food bloggers, travelers, etc., to make your content more clear to readers.
3.Emphasize personal branding: Showcase your personal brand, such as slogans, taglines, etc., in your bio to make readers remember you better.
4.Attract readers' attention: You can add some attractive elements to your introduction, such as offers, activities, etc., to attract readers' attention to you.
Here's an example of a profile from Little Red Book:
Hello, I'm Xiaofang, a fashion blogger who loves to share her beauty tips. I used to work as a makeup artist in a well-known cosmetics company and have a lot of experience in makeup. My Little Red Book will share my beauty experience, color try-on experience and fashion outfits, and will also hold interactive activities from time to time, welcome to follow me, let's become more beautiful together! ”
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The brief introduction of Xiaohongshu is as follows:1. Plant your own flowers and love your own universe.
2. Be sure to stand in the world and field you love to shine.
3. Be a star, angular and glowing.
4. For the sake of the beauty in your heart, do not compromise until you grow old.
5. To change the object quickly, there is no sadness, only love.
6. Be hopeful and invincible.
7. The sun sinks, and life floats up.
8. You can blurt out words of praise, and you can think twice before cleaning up the slag if you slander them.
9. A gentle, mature, intellectual, and independent young woman in the new century.
10. What you do in March and April, July and August have their own answers.
11. If you ignore it, you have to account for three points, and the answer is quietly reasonable, why should you spare people.
12. Be sober and progressive, know how to advance and retreat, and be knowledgeable and rational and know the gains and losses.
13. Is it the sun shining in the summer, or the summer staining your light? Envy Brigade.
14. People who like you have love hidden in the details.
15. The road is far away and the horse is urgent, and the coming day is long.
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