How to write attractive copywriting in Xiaohongshu?

Little Red Book. It is the core platform with a huge number of female group traffic in online marketing. Now, Xiaohongshu gives the public the impression that it is more like a star and Internet celebrity.

Share "experience", bring goods for the brand, and plant grass for netizens.

Platform. So how do you write Xiaohongshu notes to be popular? Let's introduce it in detail.

How to write Xiaohongshu notes to be popular?

Recommend content that users are interested in! In the early stage of an article, Xiaohongshu will preliminarily match the corresponding group of people according to the content of the article, and recommend it to 50 users to view the article first! If most of these 50 users give good feedback to this article, that is, a series of data such as favorites, likes, comments, etc., are very good!

Xiaohongshu will expand the scale of recommendations, recommend articles to 1,000 users, and if 1,000 users give good feedback, they will continue to expand the scale of recommendations, such as recommending to 10,000 users, and so on, similar to ladder recommendations! According to this way of understanding, writing Xiaohongshu note copywriting should follow the following principles!

Little Red Book Notes.

Keywords are currently writing Xiaohongshu copywriting that everyone is relatively unfamiliar with, keywords are very important for a Xiaohongshu copywriting, in line with the industry keywords of the products recommended by merchants, brand words are a necessity for a copywriting, and at the same time, Xiaohongshu hot words, Xiaohongshu's internal platform traffic words can naturally bring large traffic to notes! So to do Xiaohongshu, you must have a clear keyword positioning! Percentage of importance:

Second: presentation method (importance: 10%)

The form of the product, according to the product selection of the corresponding display method is very important, detailed experience and technical notes are more likely to be collected, the traffic and the amount is larger, and the merchant should make a choice according to his own needs! Importance: 10%.

Third: Meet the attributes of the Xiaohongshu platform (20%)

What does it mean to be in line with the attributes of Xiaohongshu? Xiaohongshu is not just any content to send notes, Xiaohongshu has the concept of inclusion, if it does not meet the attributes of Xiaohongshu, ** poor quality or content or negative energy information Xiaohongshu will refuse to include, once not included all the work will be wasted! Percentage of importance:

Fourth: user experience.

The most important thing in writing an article is the user experience, sometimes the article is too professional, the user can't understand it, the article is too simple, and the user feels that it is worthless! Therefore, it is necessary to consider the user experience from the perspective of the user's visual experience, reading experience, and understanding experience! For example, the reading experience:

A good layout can help customers better understand the article, and they can gain more traffic. Visual experience: A meticulous and life-oriented ** can pull in the distance between customers and give customers a better visual experience!

So the user experience is crucial! The importance is 40%!!

First of all, understand the structure of Xiaohongshu notes: first image, title, text, topic, location, and tags.

1. First picture: People are visual animals, and it is possible to open your notes only when they are visually attractive**.

3. Text: Write about 300-400 words.

1. The old man said: It is a blessing to meet, and it is also a blessing not to meet. 2. The girl's journey is a sea of stars rather than a world of smoke and dust.

3. I hope that the days are clear, and when you look up, you will be tender. 4. Don't ask about the past anymore, and go to the future together. 5. Flowers don't have to be for the florist, I must be here for you.

The torch fell, but the flame still went up. 10 words

The maple leaves are covered with frost and plum blossoms. 11 words

There is no shortcut to growth. 13 words

May the rest of your life be free of disasters and difficulties, and be happy without me. 14 words.

You can look for Xiaohongshu, there is a lot of copywriting in Xiaohongshu, I think he writes very classic, you can borrow it and use it, and it is very attractive to use it in your own articles.

Those who know won't share it here, this is a drain cheat. I would like to know too.

Many of them hold online classes in the name of teaching.

2. Under the creation center page, find the inspiration for the note and click to enter to see the official and hot topics, including featured, food, beauty, fashion, travel, etc., select the categories and topics you are interested in, you can shoot later or publish them directly.

2. Selection of hot topics in Xiaohongshu.

1. Xiaohongshu brands and merchants should find out the product and their own positioning before choosing and participating in the topic. Understand your audience's interests and the labels they bring. Learn to use the user's thinking to understand what topics the user likes and what products to pay attention to.

2. Find trending topics through trending notes.

Search for related keywords through the Xiaohongshu search page, then select "hottest" or "latest" related notes, click on the top-ranking note content, view the topic at the bottom of the note, and click on it to see the popularity of the topic. You can also bring this hot topic below your own notes.

3. Creation of hot topics in Xiaohongshu.

There are two main ways to bring topics in notes, one is to bring hot topics, and the other is to bring official topics.

Adding the corresponding topic to your notes can also increase the weight of the note, remember that the more topics the better, be sure to be related to your own content, and should not add too many topics, otherwise it is easy to cause a feeling that the content positioning is not clear.

Once you've chosen a topic in Xiaohongshu, how do you create content based on trending topics? You can use topic mining keywords or long-tail keywords to lay out into your Xiaohongshu notes, the keywords of Xiaohongshu notes must be related to the topic, and the body content of Xiaohongshu notes is also related to the topic.

Your Xiaohongshu notes must be accompanied by a few hot topics when they are finally released, so that you can bring ** continuous traffic to your notes, on the contrary, you can also create content through hot topics, grasp the traffic of this part of Xiaohongshu's hot topics, and your Xiaohongshu promotion can get twice the result with half the effort!

Finally, enterprises or businesses with Xiaohongshu marketing problems, welcome to send me a private message**, Bole Network Media focuses on Xiaohongshu brand marketing services, Xiaohongshu grass promotion, covering pets, beauty, mother and child, food, clothing and other types, to achieve effective drainage and conversion!

How to write notes in Little Red Book.

Now Xiaohongshu is very popular, many women are using it, and many of them make money on Xiaohongshu, if you want to get more people's attention and attract more fans, you need to create better content.

First of all, the content must be original, the number of words should be appropriate, try to be between 600 and 1000 words, the content should have a certain meaning, and then it should be matched with good-looking ** and expressions. **Don't be cluttered, be uniform in standards and sizes!

4. Be sure to repair the ** and then upload it, because the ** of other sizes will be cut by the system, and the ** displayed will not be complete. To put a topic and tag on a note, the hashtag is added when you choose, and the topic is added when you publish, because a note can only add one topic, so be sure to choose a good topic.

1 Hengzhi planted his own flowers and loved his own universe.

2 Be sure to stand in the world and field you love, and shine wildly.

3 People who like you have love in their details.

4 The road is far away, and the coming day is long.

5 He who meets will meet again.

6. Slowly understand the world and slowly renew yourself.

7 Even if the wind rises, life will not give up.

8 Don't give up on your dreams just because you don't have applause.

9 A life of weariness and purity must always have some gentle dreams.

10 All but death is a bruise.

11 As long as you're getting better, it's okay to slow down.

12 Hopefulness leads to invincibility.

13 The sun sinks, and life rises.

14 You can blurt out words of praise, but think twice before you slander them.

15 A gentle, mature, intellectual, independent young woman in the new century.

16 People try to bury you, but remember that you are a seed.

17 When the people who accompany you in the car want to get out of the car, don't regret that they are just walking with you as they can go.

18 If you are sad, look at the sky, it is so big that it will contain all your grievances.

19 Accept your ordinariness and do your best to excel.

20 Wear your favorite clothes and get along with people who are not tired.

21. When you stop to rest, don't forget that someone else is still running, so please trip him!

The writing of Xiaohongshu copywriting needs to take into account aspects such as the target audience, content style, and marketing purpose. Here are some references:

Determine your target audience: Before writing a copy for Xiaohongshu, you need to clarify who your target audience is, such as age, gender, occupation, hobbies, and so on. Only by understanding the needs and preferences of your target audience can you write content that matches their tastes.

Highlight product features: If you are promoting your own products or services, then you need to highlight the features and advantages of the product in the copy, so that readers can clearly understand what your product is and what benefits it can bring to users.

Use concise language: Xiaohongshu's users are mainly young people, and they like simple, clear, and easy-to-understand language. Therefore, when writing copy, it is important to use concise language and avoid using overly complex words and sentences.

Increased interactivity: Xiaohongshu is a social platform where users love to communicate and share with others. Therefore, interactive elements can be appropriately added to the copy, such as questions, surveys, polls, etc., to keep readers engaged.

Pay attention to the typography and illustrations: The typography and illustrations of Xiaohongshu are also very important to ensure the readability and aesthetics of the copy. You can use some interesting ** or icons to grab the reader's attention, while paying attention to the neat typography and clear font.

Here are some examples of Xiaohongshu copywriting:

Copywriting for beauty products: This lipstick not only looks good in color, but it also moisturizes well, leaving your lips hydrated and shiny! Give it a try!

1. At night, beside the street lamps on the road, reach out and touch and smile, as if touching the stars in the sky.

2. "The soldiers are divided into two ways and meet at the top".

3. Trouble you, disappear from my eyes immediately, and now come to my heart immediately.

4. Live well, so as to repay those who love me, and also to those who hurt me.

5. You said that you would cherish or commemorate the memories between us, should I say thank you?

6. I want to go alone, not because I don't need you, but because I know that when I need you, you will definitely be there.

7. Be a little bit of a natural way, many times the more deliberate you are, the less you want.

8. Before I met you, I was not afraid of dying in the world, I was not afraid of traveling far away, and I was not worried about the long years, but now I have never thought so seriously about the future.

9. You = eat + sleep + miss me. Pig = Eat + Sleep. Equal substitution: you = pig + miss me. Shift: You - miss me = pig. Conclusion: If you don't want me, you're a pig.

10. I heard that touching porcelain is very profitable, there is no way to make money, and I have to do it once, and after waiting for a while, a car finally came, and I was just about to rush up and my wife pulled me up: Husband, are you drunk, let's go home? I had no choice but to give up, and I hated to look at the whizzing train

Why are you lucky this time?

11. When I met a lovely person, I felt that life was not difficult all of a sudden, whether it was the evening breeze or the cool breeze, I wanted to laugh.

12. Time is really the best span in this world, making the misery pale, making the persistent people choose to leave, and then going through the vicissitudes of life, you will understand that everything is fate, and it is not up to anyone.

13. Don't let your heart be too tired, you should learn to think openly, look down, learn not to force, learn to hide, relax yourself in a timely manner, find catharsis, and relieve stress for the tired soul. The reason why people are troubled is that they have a good memory.

14. Doing what you haven't done is called growth, doing what you don't want to do is called change, and doing what you don't dare to do is called breakthrough. In any case, I'm going to give it a try, and even if I can't prove that I can, then prove that I can't.

15. Ten thousand ripples in your heart are all moving for you. The tenderness in your eyes is all for you.