How to deal with various situations where customers say that the price is high

First of all, don't be led by the nose by the customer. Generally, customers say that ** is high, three situations. 1. Habitual counteroffer.

I want to take advantage of it. 2. ** is indeed high, and the range is no longer accepted. 3. Refusal.

Different interpretations according to different customers. 1. Try not to give **, otherwise they will think that they have suffered a loss and will definitely regret it. You can give gifts and after-sales service to make concessions.

2. Comparison method: find your own characteristics to make his task worthwhile. 3. The customer really wants to buy, pretends to ask the upper level, and finally gives the concession.

Let the customer definitely take advantage of the big advantage. In general, selling products is also selling hearts. As long as the customer accepts it, it is easy to say.

If this customer is an old customer in the industry, more knowledgeable, and has a fixed ** businessman, then he may be telling the truth. This kind of bargaining should be taken seriously, do not directly list the advantages on the side of the road, such as: we are the best, the service is good, etc., these have no actual basis, it is not possible to impress customers, but will be counterproductive.

What you need to do is: on the premise of fully understanding the industry, the specific advantages of your product are elaborated in depth. In short, let customers know that your **high is ** and your value is **.

The gap in the specific parameters of the product is elaborated in detail.

For example: I have made equipment before, and the customer has cut the price by hundreds of thousands. Because the configuration of each manufacturer is too different.

For example, in a PLC configuration, there is a big gap between Siemens and domestic brands. A very small product, the gap is very large, not to mention the whole set of equipment. At this time, when encountering this kind of more knowledgeable customer, we need to directly point out the key point of the gap:

Brand, equipment workmanship, equipment availability, overall configuration, etc.

Don't say too much in the first email, first briefly list the possible reasons for the gap, it is best to find the customer to come to the configuration he is comparing or the city where the manufacturer is located, basically you know what grade he is talking about. It's best for customers to send it, and if you don't send it, you know about it, and the second email lists the advantages of your products one by one. For example, there is a gap of tens of thousands of yuan between cheap machines, raw materials wasted in a month, and waste products that appear.

Another example: decorative products are often related to the project. A poor product often delays and loses the project. The difference is a thousand miles, that's the truth. Thickness error, precision, raw material grade, etc.

In short, this kind of customer, you must not let him feel that your ** is unreasonable. Strive to arouse his interest in the sample. If your quality is really good, the sample is your turning point.

Finally, in order to show the sincerity of cooperation, when approaching cooperation, the price will be reduced as appropriate. At this time, the customer will appreciate it.

Answer "When you meet a bargaining customer, you can say this: 1. I'm really sorry, our ** itself is very real, and now we still have an event of 50 off for 299, you can take a look." 2. Our store is doing ** activities, and now it is very preferential**, you can buy with confidence.

If the product still has a good profit, you can use how many discounts, small gifts, etc. can be used to deal with bargaining, and finally take a step back to erase zero.

Question: Your products are more expensive than others.

1. Tentative type.

Can it be cheaper? Give it a discount.

Most of these customers are not particularly adamant about how much money they can cut, and they think that if they try to take a look, there may be some discounts. For such customers, you can politely decline their counter-offer and further observe the customer's reaction.

If the customer doesn't insist and buys the product happily, then we will keep our profits. If the customer says they want to continue to bargain, we will take it a step further.

2. Contrasting type.

The clothes in the store next door are cheaper than those in your store, so you can get cheaper.

In the face of such bargaining, at the beginning we will always wonder, why the customer does not buy the cheap, in fact, at this time the customer has been compared in his heart, obviously he is more favored by us this "more expensive", but is worried about buying expensive losses, then at this time our clothing salesman to do is to increase the customer's trust, firm his determination to buy.

I ask the person who wants cash on delivery.

Is there any other answer to the question?

When you meet a customer who bargains, if you can lower it, tell him about it, if you really can't talk about it, then you tell him that the price is impossible to be less, and the other party will not talk about it again.

When you meet a customer who bargains the price, then you can give the customer a reasonable answer, well, why the things in the store have such a price, so that the customer can understand, and the customer can buy it.

You just say that my power is too small, don't bargain with me.

You can introduce the value of it to the other person in proportion to the **, and then try to convince him.

How do you answer a customer who is bargaining? Of course, there are customers who bargain, others need to bargain when they buy things, that is, you go to buy things to negotiate the price, you should meet the appropriate person to tell others, if it can be cheap, try to be cheaper, if it is really cheap, then you have to tell the customer that this kind of thing does not make money, and it can't give you cheap, I'm really sorry, if you are not satisfied with my service, you can go to other stores to see Well, if other stores are lower than me, you can go to buy things from other stores, I really can't be cheaper, you see if it's suitable, you can't buy it, you can go around again, and then go to shop around, if you think you can, then you can buy it in my place, if it can be cheap, I can definitely give you cheap, if it really can't be cheap, then I really have no way to be sorry, I didn't meet your requirements.

Q: It's really difficult to encounter inquiries from various customers. When many customers hear **, their first reaction is to say**Why is it so high (in fact, some** are not high). How to answer this situation, please advise!

Answer: ** is the embodiment of value!

The position should appear in the appropriate position, and this position is behind the value. And should not be crossed. Whether it is introduced on the lips or implemented on paper, there must be a process of shaping the value first, and the value has been shaped, which can naturally be reflected!

**The height itself is relative, are compared, if the customer is your expensive, he must have a scale in his heart, and you must first understand this scale, this scale is your competitive products**and market average**, know yourself and know the other! But try not to belittle the competition when comparing, just say what you are better than the competition!

Therefore, when selling to the product, it should be divided into 2 steps, one is to first shape the value, that is, to introduce the advantages of your product, in fact, this is very difficult, because many products do not have the characteristics that we theoretically say are different from the competition, asking the advantages are to say that the advantages are the most unreliable, so enterprises and sales personnel must first find the unique characteristics of their products, which is the value center of your products!

If the customer says it's expensive, you have to ask why it's expensive. What is the measure of his heart? Let him say it, and then you can explain to you which scale you can make!

Don't say that your product is not expensive, but tell customers that your product is more valuable!

Another point, saying that things are expensive is people's buying habits, and you will first say that things are expensive, how can customers say to you: Ah, your things are too cheap! Hehe, when a customer says this, 100% will not buy your stuff!

If you want to deal with new customers, you have to pursue profits, and you have to pave the way for your next purchase for your own categories, manufacturers, and distributors.

When the customer says no, you can consider the following aspects:

(1) Is the product you are giving the lowest **?

Many potential customers just have an indifferent attitude when they visit the product, and such customers are likely not to buy our products because our products are not necessary for them. Therefore, if we want to keep them, we must make the greatest concessions on ** in order to be able to touch their hearts. At this time, we need to reduce the price of our products reasonably.

Just like my customer this time, he has contacted me many times, which proves that his "no" is just his excuse, and he must have contacted a number of similar companies in the process of contacting me and made a simple price comparison. And according to his behavior of visiting our company, it can be inferred that our company's products are reasonable among the companies he compares. Then, I only need to make a slight adjustment on **, and this customer has a good chance of signing up with me.

Of course, we can't reduce the price without a bottom line, because once the price is too low, it is not only not conducive to our next cooperation profit, but also may cause dissatisfaction with other old customers who place orders in our company. Use the customer set of enterprise directory search software to obtain the enterprise directory of the whole industry and the whole region.

(2) See the essence through the phenomenon and understand the ideas and needs of customers

The customer said that he didn't need it, ** high, in addition to wanting to reduce the price, it may be more because he didn't understand the product. They don't know how much this product will cost in the production process. Therefore, what we need to do is to let them understand the advantages and performance of the product, so as to increase the customer's desire to buy.

You can do a product parameter like me, so that customers can also understand the product more intuitively.

(3) Don't talk much

There is such a popular saying on the Internet: "Explanation is a cover-up, and a cover-up is something." "In the process of negotiation, we can't talk too much, we have to speak moderately. We can only explain our products reasonably, once we persuade customers excessively in order to promote orders, it will attract customers' suspicions and think that our products are boring.

The Chinese language is broad and profound, and one more sentence or one sentence or less sentence may change the outcome of things.

(4) Timely retreat

When we have done everything we can do, and the customer still has no intention of signing the order, then we must retreat in time and not dwell too much. Because it is very likely that he really does not need it for the time being, then we should not force it. Many companies plan ahead and look at certain products before they need them, and buy them when they need them.

So, we just need to keep in good contact with the customer, and maybe one day in the future, he will come back. Don't perfunctory the customer the next time the other party contacts us because the other party didn't sign the order, and be sure to maintain a passionate attitude towards the work.

If the customer thinks that you are too high, you must raise the quality problem at this time. And give him a room to maneuver, and tell him that the difference in quality will also lead to the difference in **, so that you can also lower your ** when you are reimbursed next time.

In communication with customers, customers think that you are too high, of course you should be expensive, of course, the quality of the product is also good.

I think this is the time to show our company's advantages to customers and let them recognize our **.

Is the product you are giving the lowest level?Many potential customers just have an indifferent attitude when they visit the product.

Summary. Customers think things are too expensive"It is very common in the process of all kinds of sales. I don't know how many salespeople's futures have been ruined by this question. "Customers hate things. Expensive"It can be roughly divided into four points:

1. The customer's spending power.

2. A way for customers to bargain.

3. The cost performance of the product is not as good as that of similar products!

4. Customers are not interested in the product at all, and saying such things is just a step for themselves.

What if the customer is too high.

Customers think things are too expensive"It is very common in the process of all kinds of sales. I don't know how many salespeople's futures have been ruined by this question. "Customers hate things.

Expensive"It can be roughly divided into four points: 1. The customer's spending power 2. A way for customers to talk about the slow auspicious wheel price 3. The cost performance of the product is not as good as similar products! 4. Customers are not interested in the product at all, and saying such things is just a step for themselves.

The above four points can be said to be"Customers think the product is too expensive"The infiltration of the limbs of the disease of the bush of the earthshade cause. Now the only thing you have to do is"Diagnosis"Which kind of customer does it belong to?"Symptoms"Then prescribe the right medicine.

If a customer thinks your product or service is too high, you can consider responding with the following strategy: Chi Zhe's.

Understand your customers' needs: Understand your customers' specific needs in order to provide targeted solutions and tell them about the uniqueness of your product or service to justify it.

Compare markets: If customers think yours is too high, you can compare it to your competitors and explain how different and unique your product or service is.

Offer offers: You can consider giving customers some offers, such as discounts, freebies, combo sales, etc., to enhance customer recognition of your product or service and reduce the pressure on **.

Seek compromises: If the above methods still do not convince the customer, you can seek compromises, such as making appropriate concessions on ** to meet the customer's budget requirements.

In short, we should be patient and communicative in response to customer feedback, and actively seek solutions to meet customer needs.