How to invest in children s play equipment, how to choose a location

1. Generally speaking, stores in second- and third-tier cities are easier to operate than in large cities. Because there are many shopping malls in big cities, many shopping malls will have children's playgrounds, so the customer flow is relatively scattered. In addition, the rent is very high, and the salary of the salesperson is also high, even if the business is good, it is not necessarily much profit.

On the contrary, in second- and third-tier cities, if the park is relatively high-end and in the local iconic shopping mall or store, the whole city will know about the park, and children basically have no other place to choose. At the same time, second- and third-tier cities have cheap rents and low labor, which is much better than big cities.

2. The choice of indoor venues is generally opened in several types of commercial areas: department stores or shopping centers, such as Wanda Plaza, Wangfujing Department Store, etc.; Large-scale supermarkets, such as Carrefour, Wal-Mart, Auchan and other large supermarkets; Community; Early education centers, etc. Usually we recommend department stores, shopping malls or hypermarkets, if you choose the community, unless the community is particularly popular, and the flow of customers is also ***, this needs to be measured by investors in combination with the actual local situation.

There are usually two ways to cooperate with shopping malls: rent and joint venture deductions, and if the rent of the shopping mall is cheap and popular, it is better to do rent. If investors are not sure about the popularity of the mall, then the way to deduct points will be more safe.

3. At present, there must be several children's parks in various urban areas, and the grades are uneven. There are soft-powered ones and traditional amusement parks. Of course, the most popular is [Aidudu] children's amusement, and now with the improvement of people's living standards, everyone's requirements for the quality of life are getting higher and higher.

High-income groups are willing to put their children in higher-grade children's parks.

I have a site selection criteria that you can refer to.

1. For fire safety.

2. Pay attention to the following matters when communicating with shopping malls.

3. The location of the children's park should be considered as much as possible in the location where the surrounding customer base is relatively stable.

4. The location of the children's park is not as important as the location of the hotel.

Experience steps: 1 For fire safety, it is best not to choose a children's park in a shopping mall on the upper floor and the negative floor, between the first floor and the third floor.

2. Pay attention to the following matters when communicating with the shopping mall: negotiation before signing the contract, decoration period, rent-free period, rent-free period payment method, area measurement, public sharing, property, water and electricity, heating, air conditioning, rent, contract period, rent ** range, how much to pay for the mortgage, whether it can be subleased, whether it can be transferred at a loss, whether it can change the business content, etc.

3. The location of the children's sales park should be considered as much as possible to consider the relatively stable location of the surrounding customer base, and the superior traffic environment is very necessary, and the appropriate parking space is also a must be considered, which can often attract long-distance customers and expand the scope of Hail's own business district.

4. The location of children's paradise is not as important as the location of the hotel, the key is to do a good job in publicity and service, highlight their own personality, and create a professional image.

1. Playground site: It is recommended to locate the children's paradise project in large shopping malls, shopping malls, supermarkets, large communities, etc. Popularity is everything!!

A good site is one of the hardware indicators for the sustainable operation of the park, and the site selection of the park should be evaluated on the amount of the site and the surrounding business prospects. At the same time, it is also necessary to consider whether it is necessary to go through the relevant industrial and commercial, tax, fire protection and other procedures.

2. Equipment of the park manufacturer: After the intention of the venue is confirmed, the operator will contact the appropriate manufacturer according to the budget investment. And let the manufacturer issue the site plan and the overall first, negotiate the production and installation cycle.

It is recommended that the operator conduct an on-site inspection of the park manufacturer if conditions permit, and at the same time investigate whether the equipment provided by the manufacturer to other park physical stores is in line with the safety, environmental protection and park operation conditions, so as to comprehensively evaluate the production capacity and after-sales service of the park manufacturer.

The above two points are regarded as the hardware part of the park. The following three points need to be considered and analyzed by the park operator after the park hardware is solved.

3. Marketing: the promotion of the park, the pricing of park tickets (according to the actual situation, the application of the card, the monthly card, the annual card), the establishment of the park membership file, the cooperation and interaction with the institutions related to the nature of children, etc.

4. Park management: recruit suitable park staff, train the park staff, strengthen the cultivation of responsibility, and it is recommended to recruit teachers with preschool education experience, so that there is enough to correctly guide children to play, and can engage in activities in the park to increase the playability of the park, etc.

5. Software: In the short term, the park can attract children through the novelty of the equipment, and the long-term sustainable operation of the park must have its own characteristics, and the park operator needs to be innovative. Differentiating competitors in the same industry is the key to long-term success.

Guangzhou Golden Children's Amusement Equipment I wish you all the best!

Open in the neighborhood where there are many community houses, except for holidays, parents can also take their children to play, do market research, you have to go to the places where parents often take their children, such as KFC McDonald's upstairs, or go to the school gate.

Outdoor ones are available in the park. Walking streets, indoor ones available at McDonald's, supermarkets.

The transportation is convenient, and there must be collateral products related to children around, of course, it is best to have a lot of people.

The transportation is convenient and the environment is good. If you want to do market research, you can go to places like KFC, and there are many parents who bring their children out.

Neighborhood of residential areas, especially new districts.

We know that the quality of a store's address determines the future development of the store, and a good store address can make the store's development better and better, and the business will become bigger and bigger. And many children's amusement park investors think that it is right to open the park in **, community and other places! In fact, no, not all **, communities are suitable for children's amusement parks!

There are many factors that go into choosing a children's playground. Let's talk about how to choose the location of an indoor children's amusement park.

First, the transportation is convenient.

A good children's amusement park address should have easy access to transportation. Traffic is very important to everyone, and the convenience of transportation in the children's park is one of the factors that directly affect the flow of customers. In general, the number of visitors to the park is proportional to the amount of traffic in the vicinity of the venue.

The bustling business district is very convenient for transportation, and there are often many bus lines to choose from, which is convenient for customers to come to the children's park to spend. Therefore, it is best to choose a location in an area with convenient transportation, which is conducive to the rapid return of children's parks.

Second, market positioning.

The venue of a large-scale children's amusement park needs to consider the rationality of the area and whether it has the conditions for long-term operation. According to the size of the business district, the area of the park should be reasonably planned, so as to ensure better equipment placement and business strategy. In addition, the long-term operation of the store is conducive to brand building.

Therefore, when selecting the site, it is necessary to combine the surrounding environment to position the park, and cannot blindly pursue the opening of the park, and the accurate positioning can quickly return to the cost.

3. Customer analysis.

Is there a large number of potential customers around a large children's amusement park and a strong desire to spend? The demographic situation of the service area of the children's playground is a key factor to consider in the selection of the site. Generally speaking, the denser the population of the business district where the children's playground is located, the better, and the most important thing is that the target customers are as dense as possible, and have strong spending power.

Fourth, the cluster effect.

The location of a large children's park can also be considered to be opened near a mother and child store, a children's clothing store, and a school.

Starting a children's playground has become an important choice for investors today. If we choose the right place to invest in children's parks, can we develop in **? As we all know, the place is a gathering place for children.

If we choose the right place to operate, it is difficult to make money. So, what is a good commercial place for the development of the children's park industry?

In fact, the most important thing is to meet the needs of indoor children's parks. These are places where you can make money. You don't want to open these stores here.

With so much competition these days, it's hard to find an ideal location. Compared with supermarkets, it may be easier to find a venue in the community, so the following Shepherd Baby Children's Park introduces the children's paradise in ** can get a high income.

1. Shopping malls and supermarkets.

Shopping malls and supermarkets have become hot spots in the investment field because of their superior geographical location and large passenger flow. The high rents of every inch of land are prohibitive for investors. We know that these venues will eventually make money, and not everyone can afford the upfront rental pressure.

Second, high-end community.

Opening an indoor children's playground in the community can first solve the time for parents to take their children out to play in traffic jams, and the children's playground is close to home, so parents are willing to apply for membership cards and become stable customers of the park. Second, the service model of children's playgrounds in the community can be said to be flexible and diverse. In addition to charging for playing in the amusement park, you can also take care of the children, solve the needs of parents to take care of their children in a short time, and effectively seize the opportunity to make profits.

3. Large squares or amusement parks.

For commercial stores such as shopping malls and supermarkets, the rent of Grand Square Paradise Children's Park is relatively cheap, which can save a large part of the investment and operating costs. Reduce the financial pressure for investors. The main expenses of the children's playground are rent and staff salaries.

In contrast, it will be more profitable to open an indoor children's park in these places.

These venues are for the self-employed. Actually, the children's playground is suitable for kindergarten. Now the kindergarten is a private kindergarten.

As it stands, most kindergartens have set up slides as a place for children to play. It's the same thing, and there's a lot of traction. Opening a children's playground in a kindergarten is a good option.

Any successful project starts with site selection, and finding a venue is key. Today, I will teach you how to choose a location for opening a children's park. When choosing a site for a children's park, you must do three surveys:

Store environment survey.

There are two meanings of the good or bad environment: one meaning refers to the natural environment around the children's playground; The other meaning refers to the economic environment around the children's park, that is, the prosperity of the location. You can think about it, if you are a parent, would you want your children to go to the messy and dirty children's playground around you?

For example, what do you often think about? Generally, the environment around large shopping malls is very good, and at the same time, the transportation is convenient, the passenger flow is large, and the economic environment is also very prominent, which is very suitable.

Footfall surveys.

The number of customers in the vicinity is surveyed and used as a reference for the sales system of children's parks. The survey targets are mainly potential consumers, that is, children and parents. Investigate the flow of passengers entering and leaving the business district on different days and at different times, especially the amount of traffic during holidays.

Survey of customers' spending level.

The evaluation of consumption level is a complex issue, generally speaking, the evaluation of consumption level needs to be evaluated from housing, transportation and communication, clothing, family, entertainment, education, medical care and other aspects. For the customer consumption level of children's parks, the charging standards of surrounding kindergartens are important reference information. For the customer consumption level survey of our children's park, we also need to look at the proportion of children in the neighborhood to the population, the more children, the larger the potential consumer group of the playground.

1. Requirements for the internal location of the venue.

According to the provisions of the National Fire Protection Law, it is recommended to operate a children's playground between the first and third floors, and it is not recommended to operate a children's park above the third floor and the basement floor. The net height of the store should be more than one meter as much as possible, so that the sense of space of the store can be better reflected. At the same time, the pillars in the usable area of the store should be as few as possible, and the shape of the site should be as regular as possible, so that the utilization rate of the site is high.

2. A large and stable region.

Stable and huge passenger flow is the guarantee of making money, and if children's parks want to make money, they need to be opened in places with high population density, such as large communities, kindergartens, etc. In such areas, covering all ages and social classes, the population movement is large, it is easier to apply for membership cards, sales will not plummet, and the cash flow of the store can be quickly returned.

3. Areas with a high frequency of business activities.

The area with a high frequency of commercial activities, the target population is dense, and this kind of area is usually also a commercial center, a downtown area, and commercial activities are frequent, and people can eat, drink and have fun in the mall for a whole day. These malls are more upscale and popular, and are the preferred venues for indoor children's playgrounds. Such a venue is a "land of money", but the difference in passenger flow is also relatively large, and the turnover will be higher.

Fourth, the neighborhood where similar goods gather.

Industry agglomeration area, the formation of a certain industry scale, will produce agglomeration effect, the development of various businesses can be improved from economies of scale. It is located near similar product stores, such as mother and baby stores, children's clothing stores and other physical stores related to children. Parents are more willing to take their children to amusement parks after shopping.

Opening a store in this type of location makes it easier to attract customers.

5. Areas with convenient transportation.

The location of the children's park franchise store depends not only on the amount of the first quantity, but also on whether the traffic of the store location is convenient, and the convenience of transportation is one of the important factors that directly affect the flow of customers. Generally speaking, the number of customers entering the store is proportional to the amount of local traffic. The bustling business district has convenient transportation, and there are often many bus routes to choose from, which is convenient for customers to come to the store for consumption.