Each live broadcast brings goods to the big V, which of them is the strongest?

With the development of e-commerce live streaming, live streaming has become a major trend. Who's the strongest? We can see the results by looking at the data, in the **live broadcast, Wei Ya generally occupies the first place, followed by Li Jiaqi, and other Internet celebrities and celebrities, such as "Sydney, Zeng Hongchang, Hu Ke" and others are also on the list.

Wei Ya's position is generally unshakable and firmly at the top of the list, but sometimes because the live broadcast room brings some special goods, the demand is small, or the consumption of funds is large, Li Jiaqi's live broadcast room will have more people, and the live broadcast room of the two is <>

Because they are all very famous, they have become people's best choice.

Wei Ya, why is the strength of bringing goods so strong? The speed of bringing goods is fast, so that people do not wait. I want to be with Li Jiaqi, they are both very famous e-commerce live broadcasts, but they both have their own styles, and the routes are still slightly different.

Anyone who has watched Wei Ya's live broadcast knows that I want to bring the goods very quickly, basically I can get one in a few minutes, sometimes it is faster, and it will no longer be sold out after a concise introduction. So in such a live broadcast room, it is easy for us to wait for our favorite goods, rather than accompanying the entire live broadcast room. Li Jiaqi's words are very detailed, Li Jiaqi is a very careful person, I want to tell you the advantages of each goods, and try makeup and color, so that there will be a little more time, and I have also gained a lot of fans, their needs are different, and when you buy some cosmetics, you really need to look at the color test, so that you will not be planted casually.

Wei Ya's live broadcast room has a lot of goods, and many things can be responded to. Because Wei Ya's delivery speed is very fast, she can bring a lot of goods in the entire live broadcast room, and I also have my own fan management team, and most of what fans want can be realized. That's why it's called "Doravia".

Li Jiaqi's team also has these characteristics, and Li Jiaqi also has a team of graduate students to explore the ingredients of the product to give consumers the greatest protection. Li Jiaqi and Wei Ya's team will have a No. 2 customer service every time they broadcast live to ensure the docking of some goods, and some questions can be consulted directly. Only by ensuring the interests of fans can we protect our own interests, which is a truth that does not change on any occasion.

Asking celebrities to come to the live broadcast room can bring a large number of fans. Wei Ya and Li Jiaqi's live broadcast room almost every time there are celebrities to sit in the town, invite some popular stars, as well as some example actors, and some Internet celebrity idols, so that every time there will be a lot of celebrity fans coming to the live broadcast room, bringing vitality to the live broadcast room.

Li Jiaqi. Li Jiaqi is a brother in the goods industry, and he has set many amazing records, especially the sales of lipstick, which is very powerful.

Li Jiaqi and Wei Ya's strength is really strong, these two people can be regarded as the top bosses in the live broadcast industry, and they are also very envied by many people.

I think Wei Ya's strength is the strongest. And Wei Ya's abilities in all aspects are outstanding.

Now Wei Ya's strength is very strong, because she often goes to some poor places to help farmers sell some unsalable products, which is liked by many people.

As follows:

1st place: Viya Viya

**The number of fans exceeds 10,000, and the number of fans index is 1000. **Conversion index 1000. The annual income exceeds 30 million. During the 618 period in 2020, the total turnover driven by Weiya.

More than 500 million yuan, ** live broadcast.

In the first half of 2020, the total turnover exceeded 13 billion yuan.

Second place: Xin Youzhi.

The number of fans in Kuaishou is 37.13 million, and there are 19 live broadcasts in November 2020, with a ** amount of 100 million yuan. The purchasing power of a single fan.

Arrived at Yuan, which was the first primary anchor for Kuaishou to bring goods, and was re-elected as the first for four consecutive months. Previously, Simba.

In April, 60,000 orders were sold in 10 minutes.

Third place: Li Jiaqi.

Lipstick Li Jiaqi, the number of fans of the first brother has now exceeded 10,000. Fans are asking for an index of 1000. **Conversion index 1000.

The annual income exceeds 20 million. On January 7, 2020, the amount of public welfare live broadcast exceeded 10 million yuan, and on January 24, 2020, 71.4 million yuan was collected and donated for Wuhan refueling public welfare project.

4th place: Sydney Cherie

The anchor is among the top 10, with more than 10,000 fans calling for an index of 1000. **Conversion index 985. The annual income exceeds 20 million. Sydney.

Since the beginning of his junior year, he has operated his own "Mrs. Money" ** store, with a net income of 100 million yuan in 2017 in Forbes.

Our country is shortlisted for elites under 30 years old.

Fifth place: Sanda brother.

The number of fans in Kuaishou is 46.99 million, and there are 56 live broadcasts in November 2020, with a ** amount of 100 million yuan. The purchasing power of a single fan has reached Yuan, ranking second among the top streamers of Kuaishou and Goods.

The ranking of live streaming needs to be looked at by platform, taking Douyin as an example, the top rankings in the past month are:

1, Luo Yonghao.

2. Mr. Dong.

3, Qiu Yingying.

4. Rainbow couple.

5, Jia Nailiang.

It's not real, the live broadcast has a team planned in advance, and the planning team will give several plans for the anchor who wants to live broadcast the goods to choose. The supplier side of the goods will also let their employees or friends place orders in the live broadcast, increase popularity, increase the popularity of the anchor, and enliven the atmosphere of the live broadcast, which will inject a certain amount of water to increase the value and sales of their products.

The live broadcast room is made up of fans and tourists, and the sales are basically real, but it is possible that some of the followers are sent by bots. You can speed up to find out.

In fact, many merchants are also worried about this problem, worried that the sales volume of the live broadcast room is very watery, so now this marketing model of paying pit fees, many merchants don't like it very much, they prefer to settle by commission, this form has a lot on the bee mine, accelerate the understanding.

Summary. Speaking of making money, compared with the anchor with goods, all the other anchors are younger brothers, there may be many head anchors you think are very powerful, and the income may not be as much as the taxes paid by those anchors with goods, of course, there are also two types of head anchors: celebrity anchors and professional anchors.

There are many celebrity anchors, such as Cecilia Cheung, Shu Chang, Chen He, etc., but to say that the most successful ones are definitely Luo Yonghao and Jia Nailiang, their sales of goods last month were about 100 million, even if calculated according to the 30% return rate and 20% commission for bringing goods, their income is also about 90 million.

Hello dear, <>

Selling anchors is more profitable.

1, PK anchor PK anchor to entertainment, PK anchor live content, they are also the most popular group of anchors on Douyin live broadcast, the income is based on the audience's reward and gifts, of course, there are also many wild history files with bad chain anchors to use high popularity to live broadcast goods, and also make a lot of money, taking Shengzai, the highest income of Shengzai, as an example.

Speaking of making money, compared with the anchor with the goods, all the other anchors are younger brothers, there may be many head anchors you think are very powerful, and the income may not be as much as the taxes paid by those anchors with goods. There are many celebrity anchors, such as Cecilia Cheung, Shu Chang, Chen He, etc., but to say that the most successful ones are definitely Luo Yonghao and Jia Nailiang, their sales of goods last month were about 100 million, even if calculated according to the 30% return rate and 20% commission for bringing goods, their income is also about 90 million.

The profiteering of the anchor industry with goods is mainly due to the factors of high sales, cooperation methods, points, models, and traffic dividends of live broadcasts.

Now the anchor with goods makes a lot of money, there are many factors, not who brings goods has high sales, first of all, you need to have a fan base to have the corresponding income, under normal circumstances, the anchor and the merchant talk about how much to mention, the small anchor mainly lives by the point, when the number of fans reaches a certain number, the anchor can not only charge the point, but also charge the pit fee, so that the income will increase.

I contacted a lot of anchors when I bought things before, and I didn't know what the effect of live broadcast was at first, and the anchors with high fans were more expensive and didn't know what the effect was, so I didn't dare to spend too much ** to find anchors with high fans, and they were all looking for hundreds of thousands of fansAt that time, the cooperation model was a commission method, and then after bringing a few shows, the effect is very average, so I found some live broadcasts with more than one million fansThe cooperation method this time is the model of commission plus pit fee,Although ** is high, but in order to sell more, I spent this money, and then found that the effect of having more fans is really good, and later, that is, I have cooperated with many big anchors until now, and the commission is about the same, but the pit fee has reached tens of thousands, and it is normal for anchors to make money with the commission of selling products.

There is also the reason why live streaming has become popular because it has changed the previous way of shoppingIn the past, I could only watch **, from the beginning there was no beautification, to the later need to be refined, people are aesthetically fatigued, and it is easy to have a large psychological gap with the products received, so when the live broadcast with goods appears, people prefer to go to the live broadcast room to shop, because not only can you see what the food is like, but you can also directly see the effect after use, such as cosmetics, clothing, and food.

Especially in the food category, it is really easy for people to have impulsive consumption, Originally, I brushed ** in the middle of the night, but I released poison late at night, and all kinds of delicious food were gluttonous at once, and then I placed an order to buy, so the way of live streaming is easier for people to place orders than the original shopping method.

The last point is that there are too many people who like to watch short** now, and the number of people shopping on the short** platform is also very large, before shopping, you also need to open specific software, and now you can brush the anchor to bring the goods, which provides the anchors with a better way to broadcast live and platform traffic is much easier to obtain than before, and**not as transparent as before, there is no way to compare, more because of the trust with the anchor Hearing him say that it is cheap, then believe that it is cheap, But whether it is cheap or not is uncertain, this is what many people say about cutting leeks, and the profit margin is really big.

There are very few anchors who can bring goods, and the anchors who have transformed from entertainment anchor Rolling Huihan can bring goods and laugh is not too strong, and a few head entertainment anchors have the ability to bring goods; Personally, I think that the anchor's ability to bring goods lies in: 1, it can create a persona, attract resonant fan groups2, it can bring interaction, and drive the atmosphere of the live broadcast room3, professional analysis and sharing of products, help consumers find good goods and cost-effective products with their hearts4, have the sales skills of a salesman and understand consumer fans.

5 points. Word-of-mouth with goods is divided.

Word-of-mouth is divided into a 5-point system, with a minimum of 3 points, to display, the more stars, the higher the word-of-mouth score.

The word-of-mouth score is calculated by weighting the three scoring dimensions of [product experience], [logistics service] and [service attitude] in the past 90 days when the creator shares the product, and the more recent the data, the greater the impact on the score.

1) Product experience: The score is based on the negative review data and quality return rate data generated by the creator sharing the product in the past 90 days, and it is calculated according to the comprehensive ranking of the author's basic single inventory index in the industry;

2) Logistics services: The score is based on the data of the pickup time generated by the creator's sharing of goods in the past 90 days, and is calculated according to the comprehensive ranking of the author's basic individual indicators in the industry;

3) Service Answering Macro Attitude: The score is based on the complaint rate, dispute business liability rate, IM reply, and after-sales refund data generated by the creator's shared products in the past 90 days, and is calculated according to the comprehensive ranking of the author's basic individual indicators in the industry.

The first is force majeure - due to the epidemic, almost all physical store economies have been greatly affected, and more and more users choose to shop online.

At the same time, many stores have begun to try online live streaming, opening up new sales markets, and two characteristics of live streaming determine that it will become more and more popular:

With subjective judgment, users will think that the products in the live broadcast room will be more cost-effective than offline products in terms of quality and price, and the welfare activities such as lucky bags and coupons in the live broadcast room will make users have the psychology of "taking advantage of small advantages", which is more preferential than the products in offline shopping malls, official websites and other channels; With the gradual improvement of the online live broadcast industry system, more businesses will invest in it and attract more users at the same time.

For example, the anchor of the live broadcast will try on clothes in the live broadcast room, and there will even be several models with different body shapes to display, so that the audience can more intuitively understand the product parameters, thereby enhancing the desire to buy and promoting consumption.

Finally, in addition to some ordinary live broadcast rooms, there are also many live broadcast projects to help farmers and alleviate poverty, which have been strongly supported, which has improved the acceptance of online live broadcast in the hearts of the public, and also changed many people's original thinking that the live broadcast room is earthy and low.

Live broadcast of the central control treasure, the central control personnel of the necessary accelerator, automatic commodity explanation, one-click price change to inventory, automatic evaluation, inventory clearance, full price setting, real-time data display, traffic fluctuation reminder and traffic omni-channel display and other functions greatly improve the product**, to create a hot buying atmosphere, live broadcast of the control treasure to help every live broadcast room big sale!