What are the ways to bring goods through live streaming? What do I need to prepare for live streamin

You can choose a platform with a source of goods, and then develop your own fans to bring goods later.

There are many orders on professional platforms, such as Douyin Mi88 channels.

1. First of all, clarify your positioning and needs, see if you are a business, an individual, a factory or a subject, and whether you have your own online store or offline store.

2. Live broadcast with goods, whether you want to open the live broadcast permission to bring the goods yourself or find an anchor to help you bring the goods, this should also be clear, so that you can know what to prepare.

3. If you have products, brands, online and physical stores, teams, and chain logistics systems are ready-made, it depends on how you choose the form of live broadcast.

4. Whether it is a merchant or an anchor, you need to plan and make all preparations for a live broadcast event.

5. Live streaming is currently very mature, but the specific operation process is cumbersome, and someone needs to formulate an implementation plan to clarify their respective division of labor and not do unprepared things. If you don't have a good idea, you can come here to see the implementation plan of the e-commerce live streaming activity.

Get ready, the props you'll need during the live stream, as well as your promotion plan, and product details.

1.It depends. If I suddenly become popular, whether or not to bring goods live needs to be decided on a case-by-case basis. The first thing to consider is whether live streaming is a good fit for my field and product range, and whether I have enough resources to support the process.

2.Learn about the benefits of live streaming. Live streaming is a popular e-commerce sales method in recent years, which can display products, interact with audiences, and sell goods directly during the live broadcast process.

This allows me to better engage with potential customers and get my products in front of them.

3.Consider strategizing. If I decide to go live, I need to make sure I have an effective strategy in place to ensure success.

For example, I need to do sufficient market research before live streaming, formulate the right live broadcast theme and interaction methods, and need to determine various internal resources such as customer service, warehousing, logistics, etc.

4.Plan your time wisely. Live streaming takes time and effort, so I need to plan my time reasonably to ensure that I can fully prepare and execute the copy.

This meant that I spent a lot of time making plans and strategies, learning how to stream, and preparing conversations and conversations.

5.Excellent acting ability. A successful live stream requires excellent performance ability, and I need to make the audience feel that my live stream is interesting and not muddy.

This meant that I needed to be very confident, have excellent verbal skills, and be able to show my authentic personality in front of the audience.

6.Good word-of-mouth. Live streaming needs to build a good reputation to attract potential customers, because if the audience likes my live stream, they will be more willing to buy my products, and they will also recommend my live stream to their friends and family.

7.Actively communicate and listen to feedback. When I am live streaming, I need to actively communicate with the audience, listen to their feedback, and follow up and adjust in a timely manner. Not only does this help improve the product, but it also builds strong customer relationships that support future sales.

1. The main process of live streaming.

1) Preliminary preparation.

1. Preparation for product selection: There should not be too many products for each introduction and promotion.

2. Preparation of live broadcast tools: mobile phones, computers, and cameras.

4. Determine other participants and their responsibilities, including backstage and interactive personnel;

5. Arrange the scene, lighting, product placement, camera position, etc.

2) Preparation for the live broadcast.

1. Prepare and check the shooting props (1h in advance).

2. The anchor will arrive at least half an hour in advance to prepare: tidy up the appearance and introduce the ideas of the live broadcast.

3. The opening part of the rehearsal: the anchor enters the scene to test and record, and detects the lighting, radio, etc.

3) During the live broadcast.

1. Anchor: 1) Before the broadcast: ensure the network quality, camera shooting status, quickly sort out the product and other explanation processes.

2) At the start of the broadcast: live broadcast according to the plan of the day, focusing on guiding the audience: teaching the audience to buy and place orders; Throw out product topicality: use coupons to attract audience questions; Guide to follow and like.

2. Other participants.

1) Real-time recording and comparison of the number of people and fans in the live broadcast room.

2) Pay attention to and record the questions raised by the audience, actively participate in the interaction, and mobilize the lively atmosphere;

3) Pay attention to the live broadcast site and the situation in the live broadcast room.

4) Loading and unloading of active links.

iv) After the live broadcast.

2. How to improve the effect of live streaming?

1. The importance of planning ahead.

The live broadcast schedule is at least one week in advance, leaving the design time to make posters, leaving the warm-up to do ***, and leaving the community operators to do enough warm-up, and the live broadcast that does not do a good job of warm-up is doomed to be a failed live broadcast.

2. Differentiation of live broadcasting.

At present, there are more and more live broadcasts on the frequency of the jujube banquet, and many live broadcasts are broadcast using mobile phones, so if you want to attract public domain traffic, then the quality of your live broadcast naturally needs to be improved, including lighting, picture, smoothness of live broadcast, etc.

3. Improve the anchor's own ability.

As the main guide of the live broadcast, the anchor's own ability has a great impact on the quality of the live broadcast. Anchors can watch more live broadcasts of high-quality anchors on other platforms, and spend a few more hours a day learning, recording, and rehearsing to improve themselves.

4. The importance of live broadcast review.

No matter how late the live broadcast is, the live broadcast team must do a good job of reviewing the live broadcast to find the success points that can be reused in this live broadcast and the points that can be optimized.