What is Office Copywriting 5 and what is Office Copywriting

Office copywriting refers to employees who are engaged in copywriting work in the office, which belongs to a type of work. Office copywriters are mainly responsible for writing some planning and creative copywriting.

Scope of work for office copywriting.

1. Planning copywriting: The main work is to form the planning ideas of the planning staff into words. There is no doubt that many planners in the company have a strong level of planning and rich planning experience, but sometimes when several cases are carried out at the same time, and the time is relatively tight, the copywriter can help the planners complete the writing of the planning plan under the condition of fully understanding the planning intention.

2. Creative copywriting: It is mainly to express the performance and form of advertising works in complete words, which includes the performance content of advertising language in addition to the concept of producing pictures. Crucial to this is the creation of new ideas and expressive textual expressions.

Office Copywriting Job Responsibilities: Different types of office copywriting jobs are slightly different.

Drafting all kinds of official documents delivered by superiors.

Write company press releases.

Assist in writing the company's project research report.

Responsible for the copywriting planning of product promotion, including product advertising copy, publicity strategy, implementation plan, etc.

Publish all kinds of manuscripts on the company's OA and **.

According to the personnel administration system and the scope of the authorization of the superior supervisor, prepare advertising creative planning, business plans, documents, provide information required by customers and assist the competition team in the text part of the work to ensure the smooth progress of the event.

It depends on the nature and size of the unit. If it's a small business, it's probably a miscellaneous business. You have to do everything; If it's a large unit.

Copywriters are mainly engaged in writing documents, publicity and planning of text creativity, etc., mainly engaged in writing work. It's a bit like a secretary, but it's not all like that.

Simple, do hygiene, read the newspaper, organize the information, write materials, chat.

All kinds of contacts**, lists, positions of personnel, make a good order!

Read some books on official writing.

Copywriting generally refers to the profession of writing work in advertising agencies or corporate planning departments. Copywriting has a certain relationship with secretarial. Secretarial refers to those who have studied and mastered the basic theories and basic knowledge of public relations and secretarial professions, are familiar with the principles and methods of modern philology and secretarial science, have strong writing skills, can be proficient in clerical and secretarial work, can write articles, literature and news, and have strong public relations skills.

It also refers to a genre that is used to express a certain scheme or idea.

That's miscellaneous. It should be very busy, what items are being distributed. Duty arrangement, with a car. Be in charge of inspection, deal with business and commerce, and learn slowly.

Office series software, PDF, Photoshop, that's all.

If possible, walk to work every day (I am afraid of being late for walking to work).

Or cycling is also a good option!

If you want to dance, you can find one that is more active!

Can't**At least you can work out!

Belly dancing, yoga, Latin, you can do it.

You can consider Xiao S's recent Zumba, but if you don't usually exercise much, it's better to find someone with weaker strength to practice.

You can try yoga, and you can practice it at home after learning it.

There are two types of things I understand: one is trademark, which writes about the case of rejection and reexamination opposition; The first category is patent, and there is a reply to the application documents.

1. Departments (or units) with copywriting or planning: advertising, exhibition, culture, and public relations companies.

I have read "Planning" written by Wu Cang, and I feel good. There is also "** Planning" written by Jiang Yujie and others. Familiarize yourself with the following planning work, planning process and normative things.

3. Go to work in the departments listed in Article 1. Now what you're doing is copywriting (copywriting is the initial stage of planning), and there will be a creative director who will take you to work, and he will list the outline of the plan, and many people will divide the work, and each person will be responsible for a part of it, and fill in the content.

4. When you have done more than 50 cases under the leadership of the creative director, you can jump ship to other jobs as a copywriting director. You know what a plan should include in what it is, how to make a beautiful case.

Find a planning manager for a makeup brand.

First of all, congratulations to you, you have started to think about your future and have done research, not fantasy than many people you have taken a big step. The advice I can give is that I should start with our company, and I don't know if your company has a similar position (basically every company has it, some of them are called planning, in fact, the office sometimes writes similar articles, and the sales department also needs marketing planning. You can also look at examples on the Internet, look at the text they write, and think about whether you can have the same language organization skills.)

Then you can try to get acquainted with them, get a feel for the actual work, and determine if you're genuinely interested or just attracted by the aura of that kind of work. Any position has junior high and senior level, as long as you can get a little edge, you can freely transfer in the future, the key is that you must really understand the essence of the work on the basis of you, you had better start from this aspect.

I haven't trained others, please think carefully about my answers, don't be gullible:

I've been doing advertising planning for 5 years now, and I saw myself 5 years ago in your words and mood, and I didn't have the opportunity to ask you for answers everywhere as smartly.

My experience is to enter a small print advertising company internship, starting from graphic design, to understand the operation process of the advertising company (because graphic design requires far less experience than the experience requirements of advertising planning, so the entry threshold is low), of course, you may be able to find a better way to cut into the advertising company, we are all people with no background, I just hope to meet Bole through their own efforts, I have met 2, I hope you can put a good attitude, even if it is a few hundred yuan at the beginning, with a good boss, learn hard!!

My second step was to learn to write copywriting with a CEO who was a copywriter in the health care product industry, and then joined an advertising agency to do event planning, and finally did event planning independently. The only regret is that I haven't had a lot of exposure to the front-line work of marketing and sales.

Professional qualities you should have.

1. It is a theory, a very deep theory.

2. The most important thing is to continue to learn new marketing and new advertising knowledge.

3. Do marketing and sales work to understand consumers.

4. Contact an advertising industry, or a product industry to do a thorough work. Don't be afraid of a narrow scope, because one day when you have an epiphany, you will find that all theories are basically the same, and your ability and experience are actually the best for consumers.

5. World view, overall view, and constantly broaden their horizons, which is what advertising people need most.

6. Case: You have to make yourself an advertising planning case database.

7. Start from the copywriting and understand the plane.

Rest assured, there are people who bring them when they go in safely, mainly to manage some of the company's internal documents, internal texts, and upward texts reported to the insurance regulator, and the other is to manage some leaders' speeches and the like, you first learn to write official documents by yourself, and someone will teach you to go in, the requirements are not high, relax.

The insurance company's internal office is basically divided into frontline, back-up, and shared resource series. The front line is to deal with business departments, such as the sales department of individual insurance, involving the production, promotion, and cashing of sales incentive plans, as well as various regulations, administrative policies, and guidance for the development of the business team, support is such as policy scanning, verification, claims, customer service, etc., sharing is planning, finance, human resources, administration, etc.

Ping An internal service basically requires a bachelor's degree, and there are very few positions under the bachelor's degree, and there is a big difference in salary. There is also a difference between the front and back lines.

Ping An's internal office is not just a fixed job, because the company talks about comprehensive ability, so the general internal office is tired and diligent.