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Because the owner of small and medium-sized enterprises is in business, doing business is the façade, and the façade is the feeling of the first impression.
Before meeting the client for the first time, it is a stranger, and after dealing with the client once, it is an acquaintance.
Shopping malls are like battlefields, and if you want to make profits, you have to surpass your peers.
Having a strong partner is needed by businessmen.
Luxury cars are one of the representatives of strength in social situations, because the cost of maintaining a car is expensive, which proves that this boss is not bad for money.
The company's cars, expenses, and maintenance can be used as the company's daily expenses, operating costs.
A company that purely needs to go outside to run business and pull orders needs to make up for the façade.
Going out to meet customers has more face, giving customers a long face, luxury cars can also increase the conversation with customers, no one doesn't love luxury cars.
If people in the same industry will talk about the company's luxury cars, as a daily conversation, the company will be passed on to have sufficient cash flow and strong strength.
In this way, many peers are willing to take the initiative to deal with each other, which is beneficial to the company's business development.
A team, a collective, public image is very important, which is similar to the rich people like to spend a lot of money to beauty, improve the image, which is equivalent to enhancing their own social value.
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1. The boss will be short of money.
The lack of money here cannot be understood as the boss has no money in his hands, but does not have enough money to purchase and produce in advance, because doing business is always the difference between the cost of earning and the selling price. Note that the key here is "in advance", basically any business has an account period, and you are spending in advance for the period of time before you get back the payment. The larger the size of the business, the larger the scale of the advance expenditure, and the less money the boss will have.
If you don't have money, you can't scale, and if you don't scale, you can't make more money. So, don't think that a boss is pretending to be poor by shouting about lack of money, he is likely to be really short of money. In the eyes of a boss, money is not what ordinary office workers consider about food, clothing and transportation, but how to turn over liquid funds.
2. If you lack money, you have to go to financing.
Financing, now is nothing more than these ways, bank loans, private loans and the account period given by the business. However, bank loans require a series of approvals such as physical collateral and risk assessment, and the procedures are cumbersome. Private lending is basically usury, unless 100,000 is urgent, the average boss will not take this road; Therefore, it is the most practical and convenient way for merchants to postpone the checkout cycle. Once the expenditure for the month is reduced, the pressure on cash flow will be much reduced, and this ideal must be easy for everyone to understand.
3. Luxury cars are a direct guarantee to solve the worries of leading businessmen.
**No matter how familiar the business and the boss are, it is inevitable that there will be a trace of doubt in their hearts, afraid that the boss will suddenly disappear and run away, and the payment will not be recovered. How can I make them feel more comfortable extending their account periods? The boss must show some specific economic strength, so that the best businessman believes that the boss's economic situation is good, there will be no problems in the near future, and there are real things to mortgage in case of problems.
In this case, buying a luxury car should be a more straightforward approach. A luxury car is not only a symbol of strength, but also represents a kind of economic self-confidence of the boss, and it is also a valuable commodity. If a boss's personal consumption is shabby, then why should others believe that your business is running well?
Especially for those bosses who have just started their careers, don't look at you a few days ago and still drive a second-hand Jetta, and suddenly change to a Range Rover, you don't have to open your mouth at all, the aura has already come out.
4. China's circle culture needs luxury cars as a pass.
China does business pay attention to circles and connections, a boss's career wants to become bigger, must deal with those who have the strength, just imagine, when you make an appointment to eat and drink tea friends are driving luxury cars, and you are driving a 100,000 car, the gap is very obvious and direct, even if others don't say it, the heart will intentionally or unintentionally reject you, then it is more difficult for you to integrate into that circle.
In the early days of their business, many bosses may live in relatively small and dilapidated houses, but they have to buy a luxury car no matter how they take out a loan. In the past, I thought it was pretending, but now I kind of understand that the bosses don't live easily, and no one will believe them if they don't pretend!
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This is the current phenomenon of doing business, caused by face and vanity, which can not be blamed for everyone having this kind of thinking, born in the business era, maybe everyone values the surface of the glamorous, the surface of the glamorous seems to represent a person's strength phenomenon, although I don't like it, but I have to accept that this is the reality of the current society!
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This is all about getting rich and showing off your wealth. From being poor to being rich now, I always want others to know. So first of all, if you have the money, you can buy a luxury car first. People who are really rich don't buy luxury cars.
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There are some bosses of small and medium-sized enterprises, although the company is not big, but they like to buy luxury cars, which means that they also want to save face and want to raise their status, driving luxury cars to go out to do errands, etc., are more face-saving, most of the bosses of small and medium-sized enterprises think so, because luxury cars can also represent an identity from a certain point of view.
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Because the car is sometimes a symbol of a person's status, when they go to meet customers, customers sometimes judge the strength of the company by the car they drive.
So this is also a face of the company, better to do some marketing publicity.
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Some small and medium-sized enterprises are not big, but they like to buy luxury cars, I think there are two aspects, the first may go out to do things more stylishly, and the second is actually to buy luxury cars now because the input of the car can be deducted from the input VAT of the enterprise.
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First, on the one hand, luxury cars are a symbol of status, customers will feel that the company is powerful when they see luxury cars, and they will rest assured that they will cooperate with them, and they will also make customers feel that they have face when they pick up and drop off customers with luxury cars. Second, buying a luxury car in the name of the company can be tax deductible, and now there is a very tax policy, which can offset the profits of the current year with the money spent on buying a luxury car, and pay no or less corporate income tax.
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Why do some small and medium-sized business owners always like to buy luxury cars when their companies are not big?
There are several reasons, on the one hand, the company is his, the money is also his, and he spends it how he wants. Unlike the leaders of state-owned enterprises who buy a luxury car, they need to be approved at various levels?
On the other hand, the reason is also to save face! There is a style to go out in a luxury car, and there is a person who is not rich in background is most afraid that others will look down on him, so entering and exiting a luxury car can support the façade, they don't like to be low-key, and the nouveau riche face is talking about this situation.
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Although the company is not big, it does not mean that people make less money.
Maybe the company's profit level is very high, for example, there are some small restaurants, sometimes you can get hundreds of thousands of dollars a year.
Besides, you also have to satisfy the psychology of the nouveau riche, and the size is also a boss.
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Every boss pursues differently, some bosses pursue the development of the enterprise, and some bosses are vain and want to put on their own platoon, so usually, the smaller the company, the more the boss will pretend. I am willing to buy a luxury car.
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These small and medium-sized boss companies don't look big, they can be big, these bosses have strong vanity and love to show off, and buy a luxury car, there is a smooth journey, and the car is good and broad.
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Although they are the owners of small and medium-sized enterprises, their ideas are very grandiose, they may be to go out to negotiate business, and some social aspects are more respected by others, so they will buy luxury cars, in order to save face better.
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Because some small and medium-sized enterprises are 500, they don't like to buy luxury cars in the company. I overtake is a façade thing, everyone knows that a car everyone goes out to have face, and then I feel that I am more powerful in the company.
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On the one hand, it may be that when the economy improves, you want to change to a better car, and on the other hand, it may be the vanity that everyone will have, although the company is not big, but it is also a boss, and the face is passable.
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Because small and medium-sized enterprises pay relatively little fees and earn a lot of money, it is said that the boss buys a luxury car and drives a luxury car, which is very beautiful and dazzling.
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The bosses of some small and medium-sized enterprises have outdated thinking and good face, so the scale of enterprise development is not very good, but they like to buy luxury cars and install facades.
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There are many small bosses who get rich overnight, so they like to show off. But in reality their wealth does not last long.
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Because the enterprise is not big, it needs a luxury car to fill the façade! Talking about business with other big companies won't be left behind!
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Because they think that the car is the face of a company and can solicit business for the company.
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If you buy it in the name of the company, you can get a tax deduction.
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It can be deducted from taxes and can support the façade.
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There are times when bosses are short of money
The boss is short of money, not that they have no money to live on, and they don't have cash to expand generation or purchase, after all, doing business is all about making the difference. Therefore, a lot of business has to be produced in advance, and the buyer's funds will not be in place all at once, and you are spending in advance before receiving the payment for the order. If you do more business, the more money you have to lose in advance, and the more money your boss will have.
Unlike ordinary people who have no money, once they don't have money, they can't expand, but if they don't want to expand their business, they will make less money.
Therefore, when some big bosses say that they are short of money, it means that they are really having difficulties in capital turnover. As a boss, the lack of money in his eyes is not the lack of money in life, but to expand his business.
A luxury car is a guarantee that the supplier and lender will see
Even if the supplier and the boss have been familiar with the business for a few years, they still have some precautions, especially if they run away, they are afraid that they will not be able to recover the money after running away. How can I make them feel more comfortable extending their account periods? It is best for the boss to show that he has such financial ability, to show others that he is absolutely fine, and there is something real to mortgage in case of problems.
At this time, having a luxury car can do the trick. Driving a luxury car is not only to show off, but also to guarantee the economic conditions of the boss, and the luxury car itself is also very valuable. As a boss, you can't afford to be in a car, so how do you convince people that you've made a lot of money?
Especially the young and just starting boss, you drove a second-hand compact car last month, but you changed to Mercedes-Benz within a few days, you don't have to open your mouth at all, and the aura will naturally come.
Many circles need luxury cars as companions
Doing business in our country depends on connections, you as a boss want to go to the next level, you must do business with a higher-level boss, think about it, when you make an appointment to eat and drink tea friends are driving luxury cars, and you yourself drive an economic car, the sour taste is needless to say, even if others don't say it, you can probably guess one or two in your heart, then it will be more difficult for you to integrate into that circle.
So: many owners who are just starting out, the house may not be very bigBut no matter how they take out the loan, they have to buy a luxury car to support the scene. In the past, I would think that these people were really pretending, but now I kind of understand that it's not easy to do business, and other people don't believe you if you don't stand up to the scene.
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Reasonable tax avoidance, buy a luxury car worth 10 million, you can avoid taxes by nearly 5 million.
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