What are the requirements for small and medium sized enterprises to attract investment?

In fact, the most important thing to attract investment depends on the network. At present, the investment promotion work in many places is emphasized"Outside the outside"It is to introduce new foreign businessmen or urge enterprises with related products (such as accessories sales enterprises or raw material production enterprises) to settle in through foreign friends or enterprises that have settled in the local area. Therefore, the management of contacts is very important.

Of course, how to make foreign businessmen have a sense of belonging and identity to the local area depends to a large extent on the preferential policies of the local government, financial support, and various services for the settled enterprises. This is the main means of attracting foreign investment in many places. The preferential treatment of land, the cheapness of labor, the reduction and exemption of various fees, and the high-quality service of pre-approval work are all important considerations for foreign investors.

Of course, this is a factor of the local environment, and it is not something that can be decided by a single investment attraction. It also depends on the degree to which the localities attach importance to the work of attracting investment. If it is analyzed from the perspective of a business promotion personnel, it is the general principle used in any position, sincere and trustworthy, enthusiastic and thoughtful, high efficiency, can have a detailed understanding of various national and local policies, can understand the approval procedures in detail, and update their knowledge in a timely manner.

So much for.

The conditions of the big aspects that enterprises need to attract investment:

1. Strong economic strength.

2. Good investment environment.

3. Superior geographical location.

A few steps to attract business investment:

1. Communication. All offices should take the initiative to carry out extensive contacts with the relevant departments and key enterprises in the provinces (cities) where they are stationed and establish close contacts.

2. Collect information. Each office should comprehensively collect the social and economic development of the province (city) in which it is stationed, including the economic scale, leading industries, well-known brand enterprises, backbone enterprises, etc., grasp the capital accumulation and foreign expansion aspirations of key enterprises, and summarize and sort out the collected information and intelligence, screen the project construction information in line with the actual situation of our state, and timely feedback to the state investment project service center to actively promote the project construction.

3. Promote cooperation. On the basis of doing a good job in docking, all offices should adopt various effective ways and methods to promote project negotiations with enterprises with investment intentions in our state, and go all out to promote cooperation.

4. Coordination and guidance. All offices should lead and coordinate the operations of the external offices of counties (cities), forestry systems, and development zones in a unified manner, so that they can carry out their work in an orderly manner.

Conditions required for investment promotion:

To attract investment, there must be good projects, and good projects are the main conditions for making profits.

It is necessary to have a good investment environment, and if the environment is not good, business will not be good.

Good location, location also plays a very important role here.

Good policies, with good policies, will be more conducive to business development.

Positioning. The positioning we are mentioning here has two meanings. The first is the positioning of the team itself, where the entrepreneurial team is in the enterprise, who decides and selects the members of the team, who the entrepreneurial team should ultimately be responsible for, and what way to motivate subordinates.

The second is individual positioning, that is, the positioning of the entrepreneur itself. What is your role in the team as a member, whether it is to plan or implement or supervise. In entrepreneurship, whether everyone jointly invests and appoints someone to manage it, or whether everyone jointly invests and manages together, or jointly invests and hires a third person to manage, these are all issues that need to be considered when forming a team in the early stage of entrepreneurship.

Target. The goal is the soul of a team. Every startup team should have a set common goal, navigate the team, help the team orient, and know where to go.

A combination without a goal cannot be called a team, and it has the value of its existence. Goals appear in the form of vision and strategy in the management of start-ups.

Plan. Planning also has two meanings. First of all, the ultimate realization of the goal requires a series of specific action plans, so the plan is also the specific working procedure to achieve the goal; Secondly, according to the plan can ensure the smooth progress of the team, only under the plan operation, the team can step by step close to the goal, and finally achieve the goal.

Permissions. What is the authority of each person in the entrepreneurial team and what power the leader has, which is often related to the stage of the team development and the industry in which the entrepreneurial entity is located. Generally speaking, the more mature the entrepreneurial team, the smaller the power of the leader, and the leadership power in the initial stage of the entrepreneurial team's development is relatively concentrated.

Most high-tech entities are governed by democratic practices.

1. Products with unique selling points, safe and effective, and certain market competitiveness.

2. Profit. The profit margin of prescription drug investment is the foundation, and investment enterprises must establish a complete and reasonable profit system to meet the interests of all relevant links. Some commercial ** companies package a package specification of a certain product at a low price; There will be multiple packaging specifications on the market, and it is difficult to maintain a good system for such varieties; It is difficult for customers to make long-term profits, so it is difficult to recruit first-class merchants for such products.

3. The right to speak in the market. Market protection is the top priority of prescription drug marketing, and if market protection is not done well, the best merchants will not rush to purchase. If you don't have the right to speak, don't attract investment.

Enterprises with prescription drug investment products should be able to strictly control the market and provide a stable marketing environment for downstream customers.

4. Be clear about the steps of drug investment. To put it simply, it is mainly divided into development and maintenance; The publicity of the first stage in the early stage, the promotion of the exhibition, and the visit of the sales staff are all in preparation for the development of the market; With the deepening of investment promotion work, more and more cooperative customers, the proportion of the market has gradually increased, and the share of market maintenance work has increased one after another.

5. It should be clear that drug investment has obvious periodicity. Each product has a certain sales life, with the launch of new products, the promotion of the market, the follow-up of competing products, the transformation of the company's marketing strategy, etc., determine the length of the product's life.

1. Clarify product positioning, identify appeals, and seek benefits for product differentiation, and at the same time, creatively plan the enterprise itself and use it as a window for product information release.

2. Systematic planning of the investment process. If the enterprise itself is not professional, it can outsource all things to a professional company to do, and the enterprise only needs to concentrate on its own core business, and the business of recruiting franchisees, distributors and partners can be fully delivered to China Merchants Gang.

3. Carefully review the dealer's credit and background. It's not that the stronger the better, the key is to synchronize with yourself to find the most suitable for yourself.

Fourth, the establishment of a model market to test the feasibility of the marketing model and program. Provide dealers with market operation templates and tailor-made solutions.

5. Integrate multiple social resources, use value marketing and authoritative marketing to focus on eyeballs, trigger topics, and give enterprises or products humanistic value elements to enhance their good image.

6. Establish a full-time investment management agency, select the right professional investment promotion, and strengthen the monitoring of the process and the evaluation of the effect.

You can refer to the China franchise network to attract investment and join!

A: Your question is rather general.

It can be understood as two aspects.

1. Product investment.

Product investment, product packaging, planning is completed, and a systematic investment document is formed, including product introduction, market introduction, profit planning, investment conditions, business qualifications, etc. According to the characteristics of their own products, choose different investment channels, mainly including, industry exhibitions, conference marketing, investment companies, investment promotion, personnel direct investment, etc. Channel.

2. Investment promotion.

Investment promotion is mainly based on their own product planning and product future development prospects, the formation of explanatory documents, the adoption of social investment, venture capital, and seeking national industrial policy support.

The specific plan should be based on product characteristics, type, etc.

How can enterprises attract investment on the Internet? Now 80% of the enterprises that have investment needs have done it on the Internet, and I have communicated with many small and medium-sized enterprises before, and many enterprises have tried it once