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1. There are usually several reasons for trademark rejection
1. The registration of another person is rejected first: When the examiner of the Trademark Office conducts the examination work, he will first compare the existing trademark information in the database of the Trademark Office and find a trademark with the same name and the same class, which will reject your registered trademark according to the "first-to-file principle".
2. Trademark similarity is rejected: If two trademarks are similar in terms of character shape, pronunciation, meaning, graphic composition and color, overall structure, three-dimensional shape and color combination, which are likely to cause misunderstanding or confusion among the public, they will generally be recognized as similar trademarks and rejected.
3. The trademark name is a generic name and descriptive words are rejected: the generic name in the industry and the words that only describe the characteristics of the product cannot be registered as trademarks. For example: hotels, trademarks, beer, etc.
4. Rejection of the trademark for lack of distinctive features: When the applied trademark is too simple, such as using simple lines and ordinary geometric figures, the examiner will consider that the trademark lacks distinctive features and is not recognizable, and will be rejected.
2. A review of rejection may be submitted
If the applicant is not satisfied with the rejection result, he or she can submit the materials to the Trademark Office for rejection review within 15 days after receiving the notice, and the applicant may pass the trademark examination after the review is successful.
3. Materials need to be provided for rejection review
1. Qualification documents (business license, personal ID card);
2. The original notice of rejection of the trademark;
3. Scanned copy of the envelope of the notice of rejection;
4. Evidence of trademark conception or prior use, etc.
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The reason will be explained on the official rejection notice, and it is recommended to read the rejection notice carefully, and be careful not to repeat the situation mentioned in the reason for rejection in the next application. If you are not satisfied with the official decision, you can also apply for a rejection review.
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If the application is made in the name of an individual, a copy of the ID card, the business license of the self-employed person or the land contract shall be issued. If the enterprise is the applicant to apply for registration, a copy of the "Business License" of the enterprise and a copy of the "Business License" signed and sealed by the issuing authority shall be provided. A completed application form for trademark registration stamped with the official seal of the unit and the signature of the individual.
In addition, it is also necessary to prepare 10 trademark drawings, including color trademarks of specified colors, 10 coloring drawings and 1 black and white ink manuscript. The logo design provided must be clear, easy to paste, with smooth and durable paper or replaced with **, the length and width are not more than 10 cm and not less than 5 cm. If the direction of the trademark pattern is unclear, the arrow should be used to indicate the upper and lower levels.
Prepare the corresponding registration fee: If the registered trademark fee does not exceed 10 designated services, then 300 yuan per piece, if you entrust the trademark ** organization to handle it, you need to pay the trademark ** fee in different amounts, and the market price is between 100 and 2000 yuan. In addition, if you have certain specialized knowledge of trademark applications, you can also file trademark applications independently using the Internet.
For copyright, there is no need to apply, copyright is automatically generated, the author can register with the real estate registration center, will get a registration certificate, part of the copyright registration has not been charged, if the commission of the ** agency may incur a certain amount of ** costs.
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The trademark logo should be registered separately as much as possible, and the more elements of the graphic, the more difficult it will be to pass, so the graphic should try to register the elements separately, so that the success rate of registration will be higher.
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You need your business license or individual business, which is a prerequisite, and then submit the relevant information to the Trademark Office, it is best to search for the success rate of the trademark before submission, and help you search it above.
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Trademark Registration Process and Fees:
Preparation stage. Under normal circumstances, the initiator of trademark registration is divided into two processes, one is based on the entrepreneur himself and the other is based on the relevant enterprise.
1. Identity certificate: a copy of the "Business License" is required for the application in the name of the enterprise; To apply in the name of an individual, a copy of the business license of the individual business and a copy of the ID card of the operator shall be provided.
2. Trademark design: electronic file, size: 400*4003, determine the category of goods or services and specific goods or services.
Trademark registration process and fees.
Trademark electronic application fee: a minimum of 1,200 yuan (official fee of 600 yuan, ** fee of 600 yuan, each trademark can choose 10 small items in a large category, and an additional official fee of 60 yuan will be charged for each more than one). Collective Marks, Certification Marks, Trademark Reexaminations, Trademarks.
Gongteng Intellectual Property has been established for 8 years, and there are also branches.
In addition, it takes about 15 months to register a trademark.
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The brand logo seems to be very simple, but according to the brand marketing consulting company, the follow-up design process is not simple. A brand logo should not only express the brand itself, but also express the main products and concepts. In addition to expressing the company's philosophy and products, it is also necessary for consumers to remember at a glance that it is not easy to attract everyone's attention, so let's take a teapot as an example to see how to design a good logo.
1.Dive into logo design isn't just about making your logo look prettier, it's about serving business needs and reflecting what a brand stands for. So, before you start sketching out your ideas, you need to do some research, what your customers want to express, what their teapot logo wants to express.
2.Ask better questions: Who is your target audience? How do you plan to grow your business? Who are your main competitors? What is your mission? What are your long-term goals?
3.Mobile-first If you've been paying attention to logos, you'll notice that some big brands have simplified their logos. In short, as more and more people start accessing the web from mobile devices rather than desktops, more and more logo designers are losing control over the size of their logo creations.
4.Apply a Comfortable Font To create a unique teapot logo look, you can use a unique font. Sometimes new fonts can give you inspiration, find their good points, and absorb their good details.
5.Borrowing from big brand posters, packaging, commercials, or other applications (usually, you don't have to look far at all) to really understand why? Also, take a look at the stories behind some of the brands, such as McDonald's, Adidas, BMW, Coca-Cola, and many more.
6.Learn about psychology.
I believe that through the above introduction, you can see what aspects you can start from when designing a logo, and what you want to express your logo needs to be reflected in the design, so the design logo should not only be investigated in advance, but also grasp the psychology of consumers, have you learned?
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1. If you apply for registration in the name of the enterprise, you need to provide a copy of the business license, and you need to affix the official seal on the copy of the business license;
2. If you apply for registration in your personal name, you need to provide 1 copy of your personal ID card and a copy of the business license of the individual industrial and commercial household, and the copy of the business license of the individual industrial and commercial household shall be stamped with the official seal;
3. Provide trademark text or drawings, and if you need to protect the color, you also need to provide color drawings;
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1.Submit an application:
When applying for trademark registration, the class of goods or services for which the trademark is used shall be determined according to the classification of the Classification of Goods and Services. File an application for trademark registration with the Trademark Office.
2.Formal Examination:
Formal examination is the examination of the written documents of the trademark registration application and some formal requirements, such as the application form and power of attorney, for errors.
3., Substantive Examination:
Substantive examination is a series of activities conducted by the competent trademark registration authority to check whether the trademark registration application complies with the provisions of the Trademark Law, data retrieval, analysis and comparison, investigation and research, and decide to grant preliminary examination or reject the application.
4.Announcement of the preliminary examination:
The examination and approval of a trademark refers to the decision to allow the registration of a trademark registration application after examination if it complies with the relevant provisions of the Trademark Law. and make an announcement in the Trademark Gazette. If no objection is raised within three months or the objection is ruled to be unsubstantiated, the trademark will be registered and the registration certificate will be issued.
5.Collect the trademark registration certificate
After passing the examination, the Trademark Office will issue a Notice of Obtaining a Trademark Registration Certificate
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Trademark Guarantee Registration:After the trademark is submitted, the merchant is equivalent to buying an insurance for your trademark, no matter whether you apply for the trademark or not, you will not have any loss, which is equivalent to the meaning of the package, but it is higher than the ordinary trademark registration, because it is the merchant at his own risk, after all, the official fee charged by the state is not refundable.
General Trademark Registration:If the evaluation rate is too low, it may fail to pass the examination, and the official fees charged by the Trademark Office will not be refunded to you.
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According to the National Trademark Law, trademark registration belongs to the administrative examination and approval system, which includes the following time nodes.
The official paper version (Acceptance of Trademark Registration Application) will be issued around 1-3 months after the application for registered trademark is submitted
From March to September, the trademark enters the substantive examination stage; Machine review first, then human review (two branch nodes appear here).
September-December; The trademark examination is passed, and the publication period lasts for 3 months (there will be two branch nodes here).
September-December; During the announcement period, no one raised an objection to the trademark, and the Trademark Office approved the registration of the trademark and issued a certificate.
From March to September, if the trademark examination is not passed, the trademark will be rejected; At the same time, a notice of refusal will be issued, and the above-mentioned process will be entered on the contrary (the rejected trademark can decide whether it needs to be rejected for review or abandon the trademark according to the reasons for rejection by the Trademark Office).
ps;Dr. Biao's intellectual property rights are unreliable;
First of all, from the perspective of intellectual property practitioners, Dr. Biao's intellectual property declaration is the result of the cooperation between the official website and other ** institutions (unknown), and there are some ** and services that are questionable. In other words, Dr. Biao is a second-level businessman.
For example, in the declaration of copyright, Dr. Biao is in cooperation with the local copyright office, and there is a huge amount of moisture. The normal fees charged by local copyright offices are extremely low and infinitely close to free.
In the end, it is difficult to judge the quality of the service if you have not purchased the specific services of the platform. From the perspective of service categories, it is relatively rich; Looking at the financing history, investors are interested in its business model. Therefore, it is up to the subject to judge for himself.
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Trademarks are used in production and business activities, and are used to identify goods or services, and the trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks, and certification trademarks; The registrant of a trademark enjoys the exclusive right to use the trademark and is protected by law. And the Chinese meaning of logo is logo, logo, logo is not complete, etc.
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Logos and trademarks are both distinguishing signs, but they have differences: a logo can be a trademark, and similarly, a trademark can be a logo, but a logo is not necessarily a trademark, and a trademark may not be a logo. For example, my product application trademark is A, but on my product packaging, I can also put my corporate logo - B, this B is not a trademark, but a corporate logo, then the logo is not a trademark, and the trademark is not a logo.
Of course, you can also use trademark A as a corporate logo, depending on yourself.
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Logo registration and trademark registration are a matter of thought.
The difference between a logo and a trademark:
People generally think of logos as patterns; In addition to the application elements of a trademark, they include a design; It can also be Chinese; Digit; Pinyin; English and their combinations;
Therefore, logo registration is equivalent to one of the trademark elements, also called pattern registration!
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Functionally speaking, the meaning of logo and trademark is the same, and they are both a mark made for the ** of goods or services. In other words, the logo and trademark are telling people who produces and sells the product; Who runs a service such as a restaurant.
However, there are some differences between the two: a trademark is a legal concept, and once a trademark is created, it generates a lot of legal compulsion. And in order to truly become a trademark, it is generally necessary to obtain the approval or recognition of the ** department (that is, the registration of the trademark).
And the logo is created by people and does not have to be approved. If a trademark is not registered, it is basically the same as a logo.
Now in the practice of some enterprises, the logo seems to be more reflected in the image of the enterprise, and the trademark is more reflected in the product image of the enterprise. A company can only have one logo (of course, a logo that only reflects the corporate image can also be registered as a trademark), but a product can have multiple trademarks (such as the existence of a main trademark and a sub-trademark).
So to put it simply, a trademark is a logo that has been approved and registered by the state, and it is a subordinate concept of logo. If you don't look into it, you have to call the trademark a logo.
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