How renovation companies do activities to attract customers

Do the math how much it will cost you to renovate your home

1. Customized activity plan.

Determine the activity time, activity content, preferential plan, activity rules, publicity plan and other information.

2. Prepare activity materials and personnel arrangements.

Do site layout and equipment commissioning. And for how to deploy personnel, it is also necessary to make a preparation plan and display offline decoration materials.

3. Disseminate event information online and offline.

Offline activities can be promoted according to the market research in the early stage, and the appropriate publicity channels can be selected.

Online publicity activities can be publicized through some decoration platforms.

Analyze the user market portrait, place the company's advertisements at designated points, obtain a large number of **, and obtain accurate customer information.

In addition, there are several aspects to pay attention to the marketing method of the decoration company:

1. Build momentum.

The so-called marketing methods generally include the following, such as celebrity campaigning, hot research topic campaigning, event network marketing and publicity campaigning, etc. To put it bluntly, building momentum is taking advantage of it.

2. Selling point. The focus of selling point marketing is not whether it is cost-effective or not, but it must be able to touch the hearts of customers, which is not something that can be done by the planning and publicity department by refining a few keywords. The selling point of development is based on competition and process improvement so that you can be truly competitive.

3. Highlights. The story of a home improvement company can be used as the content of your marketing campaign, and once the marketing development is dramatic, believable, and inspiring, the probability of reaching customers increases.

Enter the area and get the decoration for free**].

Dear, I'm glad to answer for you: looking for property cooperation, this is a program that most home improvement companies are doing. Usually in a large community, there must have been a strong home improvement company that has signed a cooperative relationship with the property.

First of all, the primary problem faced by our small and medium-sized home improvement companies is the problem of visibility, generally speaking, just entered the industry, or entered the industry for a short time, and the scale is not large, the popularity is not high, in the face of the high reputation of the first and second line large and medium-sized decoration companies, obviously at a disadvantage, the problem is the problem of visibility, and it is not a problem that can be solved in a short time. Therefore, just complaining about the low visibility and causing the poor development of their own business is actually of no use to themselves. Secondly, the quality of small and medium-sized home improvement companies has no way in this regard, so they can only rely on their own dim sum.

Large and medium-sized home improvement companies have special personnel or special departments responsible for quality control.

To open a decoration company to obtain customers, you need to: first, you must design your own service content and product system. Whether it is a decoration company or other types of companies, in order to obtain customers, you must first have your own service content and product system, so as to know what kind of people your target customer group is, what kind of characteristics and needs they have, and so on.

To open a decoration company to obtain customers, it is necessary to recruit business talents in all aspects, form a professional business team, and organize his business activities and work arrangements. Decoration companies, like other companies, need to have business personnel to collect and develop the market if they want to get customers.

To open a decoration company to obtain customers, you need to cooperate with some organizations and institutions to share customer resources. To open a decoration company to obtain customers, it can also cooperate with some organizations to share part of its customer resources with each other, and at the same time, it can also obtain customer resources on the other party's platform.

To open a decoration company to obtain customers, you need to carry out publicity and promotion to attract more interested customers. No matter what type and size of the decoration company, there are many ways to obtain customers, including indirect attraction, the use of publicity and promotion, to expand their influence and popularity, to attract more customers to consult and buy products, etc.

To open a decoration company to obtain customers, you need to use the circle of friends within the staff to obtain customers. Connections are money, and each member of the company has their own circle of friends, which has their own potential customers.

To open a decoration company to obtain customers, you need to directly use traditional methods to obtain customers. For example, in the form of street sweeping, we collect all kinds of customer information, and use Internet platforms to collect more information.

There are many ways to get customers, and the traditional way is more conservative, although slow, but it also has a good effect.

To open a decoration company to obtain customers, it is necessary to carry out all kinds of business activities, including publicity and promotion activities, including communication activities in the industry, as well as various marketing celebrations. Decoration companies can also use these forms of activities to attract more customers and accumulate more resources.

1. Friend introduction:

In daily life, the decoration company that my friends have found when they are decorating feels that the service is not bad, and the decoration is still beautiful, which can reach the owner's heart overdue;

In this case, the first choice is probably the company that my friend has renovated! Of course, in the current process of rapid urbanization, this kind of information sharing is no longer a verbal introduction (yes, WeChat Moments, QQ Space, etc.)!

2. The guerrillas or decoration company that first enters the opening community:

Open the company under the nose of the owner, and want to get the expected decoration plan by comparison! Then there will be a considerable number of owners who choose this type of company or decoration guerrilla!

2) Maybe I will go to some forum communities to see other people's decoration sharing!

4. Advertisements for brand decoration companies that I often saw in my previous life:

Generally, white-collar workers, elites, petty bourgeoisie, etc. living in the city may have a strong interest when they see an advertisement for a certain company on a certain occasion! For example, the TV and the elevator box**, such as the body of the bus, such as the newspaper and so on! Of course, bus stop signs and advertisements in the community are also counted!

WeChat's circle of friends is one of them, and WeChat's public is also very important! The owner will also search for a certain place name decoration in the public lead posture to pay attention to a certain public! Of course, the public needs to do some advanced features! Otherwise, you won't be able to keep the owner's.