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Wuling and Baojun 4S stores are now together, which were originally separate.
1. Wuling Automobile brand was born in 1985, which is the embodiment of the spirit of "hard work and self-improvement", and has now become one of the most valuable brands in China's automobile industry. The word and graphic trademarks of "Wuling" were awarded the "China Famous Trademark". With the brand positioning of "quality drives life", Wuling Motors wholeheartedly brings high-quality products and enthusiastic and trustworthy services to the majority of car owners, and has become a powerful assistant and close friend of Wuling users, witnessing their struggles full of persistence, moving and joy, and helping more and more Wuling users to embark on the road to success.
SAIC-GM-Wuling Automobile Co., Ltd., which was officially established on November 18, 2002, is a large-scale Sino-foreign joint venture automobile company jointly established by SAIC Motor Group Co., Ltd., General Motors (China) Company and Liuzhou Wuling Automobile Co., Ltd., and its predecessor can be traced back to Liuzhou Power Machinery Factory, which was established in 1958. In the past few years, the scale of the company has been expanding, and the production and sales volume have been increasing.
2. Baojun is an independent automobile brand created by SAIC-GM-Wuling in 2010. SAIC-GM-Wuling officially announced the new passenger car brand "Baojun Automobile", marking the beginning of the official entry of China's micro-car leader into the burgeoning sedan market. The origin of the Baojun brand:
The original meaning of "horse" is a good horse, and Baojun is people's most beloved good horse.
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This year, the dual networks have been implemented, and all Wuling stores use Baojun's, and there is no separation.
Baojun itself is a brand of Wuling.
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All of them are common to Shanghai.
SAIC-GM is a joint venture (a joint venture between SAIC and GM), similar to Shanghai Volkswagen, among others.
Wuling is a company (Liuzhou Wuling Automobile Co., Ltd.) and a brand at the same time. Prior to 2002, Wuling vans were manufactured by Wuling.
In November 2002, SAIC, GM and Wuling Group established an independent joint venture company, SAIC-GM-Wuling Automobile Co., Ltd. Since then, Wuling vans have been produced by SAIC-GM-Wuling.
In 2010, SAIC-GM-Wuling established the Baojun brand for passenger cars. The van still uses the Wuling brand.
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Baojun is an independent automobile brand created by SAIC-GM-Wuling in 2010, and the original meaning of the Baojun brand is "Jun", which is people's most beloved good horse. Baojun Automobile fully integrates the superior resources of SAIC, GM and Wuling.
Founded in 1985, the Wuling Motors brand is the embodiment of the spirit of "hard work and self-improvement", and has now become one of the most valuable brands in China's automotive industry. The word and graphic trademarks of "Wuling" were awarded the "China Famous Trademark". With the brand positioning of "quality drives life", Wuling Motors is dedicated to bringing excellent quality products and enthusiastic and trustworthy services to the majority of car owners.
The Baojun brand is a passenger car brand suitable for emerging markets around the world with more than 20 years of experience in car manufacturing, the essence of eight years of joint venture operation, and the full integration of the advantages of SAIC-GM-Wuling's shareholders.
Its brand positioning is "reliable partner", with the brand spirit of "optimistic and enterprising, stable and reliable, smart and confident", aiming to provide consumers with "proud and valuable automotive products when they own", and with "international standards and high reliability, low cost of ownership and use, so that customers can maximize the value of ownership, in order to exceed customer expectations" as the brand declaration.
Positioning: Baojun Automobile is positioned as a "reliable partner". The brand positioning of "Reliable Partner" is friendly and easy to disseminate, intuitive and full of metaphor, which fully explains SAIC-GM-Wuling's belief of "fully integrating the resources of shareholders and developing its own brand from a high starting point", and creates a new benchmark for the value of a joint venture that is loved by consumers.
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Baojun Motors and Wuling Motors are both Shanghai General Motors. In November 2002, SAIC, GM and Wuling Group established an independent joint venture company, SAIC-GM-Wuling Automobile Co., Ltd.
Data development
SAIC Motor Group Co., Ltd. (hereinafter referred to as "SAIC Motor", **** is 600104) is the largest listed automobile company in China, as of the end of 2013, SAIC's total share capital has reached 11 billion shares. SAIC is the largest listed automobile company in China, with a total of 9 automobile brands under its own brand and joint venture brand, and has been selected into the Fortune Global 500 for many times, and its revenue surpassed BMW in 2016, reaching 106.6 billion US dollars, ranking seventh among automobile companies in the world and ranking first in China.
There are 4 independent brands:
1. Roewe. Roewe is the only independent brand under SAIC, and the Roewe brand is domestic, but the technology is the first to be acquired by Rover, Rover is a British car brand, and SAIC only acquired technology, not the brand.
Second, MGMG is the same as Roewe, but also ** Rover, in 2005 NAIC acquired the British MG Rover Automobile Company and its engine production division, in 2007, SAIC acquired Nanqi, and also acquired MG, strictly speaking, MG can not be regarded as its own brand.
3. SAIC-GM-Wuling.
Wuling Shenche, the brand is its own brand, but it is indeed a real joint venture, which is produced by a joint venture company jointly established by SAIC, GM and Liuzhou Wuling.
Fourth, SAIC-GM-Wuling Baojun.
Baojun is an independent brand created by SAIC-GM-Wuling in 2010, and like Wuling, it is also a joint venture, and Gan Wenwei, president of General Motors (China), listed Baojun as GM's fourth largest brand in China, along with Chevrolet, Buick and Cadillac.
SAIC's five joint venture brands
1. SAIC Volkswagen.
SAIC Volkswagen, formerly known as Shanghai Volkswagen, was established in 1985 as a joint venture between SAIC and Volkswagen of Germany, with SAIC Motor accounting for 50%, Volkswagen of Germany accounting for 40%, and Volkswagen China investment accounting for 10%.
2. SAIC Volkswagen Skoda.
In 2006, the Skoda Octavia was put into production at SAIC Volkswagen, becoming the third brand under Volkswagen to be put into production in China, and the representative model: Octavia.
3. SAIC-GM Buick.
SAIC-GM Buick was established in 1997 and funded by SAIC and GM Buick, representing the models Regal and Yinglang.
Fourth, SAIC-GM Chevrolet.
In 2005, SAIC-GM released the Chevrolet brand, and now China has become an important global market for Chevrolet, with the representative model: Cruz.
5. SAIC-GM Cadillac.
On June 7, 2004, Shanghai General Motors announced the Cadillac brand, which is a luxury car brand owned by General Motors, and the representative model: XTS.
Chery was also a joint venture of SAIC Motor, which broke up in 2004.
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Baojun belongs to Wuling Company! It's all GM's brand!
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Baojun Automobile is the self-owned brand of SAIC-GM-Wuling, a joint venture company (SAIC-GM-GM+Wuling), and Wuling Automobile is a brand held by a state-owned enterprise in Guangxi District. SAIC-GM-Wuling is authorized to use the Wuling trademark.
At present, SAIC-GM-Wuling has Wuling Motors, and Baojun Automobile production, sales and after-sales service one-stop, Wuling Motors, has been transformed into the main production of Liuji engines, a variety of auto parts-based, but also the production of Guilin buses and special vehicles (sightseeing cars, golf course cars, van trucks) and other non-mainstream models.
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It seems that they are both SAIC, and the current 4S store sells these two cars at the same time, and I am also a 4S person who asked at the auto show.
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Compared with Wuling, Baojun is still better than Wuling, Wuling is more cost-effective, and the overall performance of the car is better, in the feedback of users, it is also better than Wuling. Wuling Hongguang is China's best-selling car, with a sales volume of more than 50,000 units per month, it is appropriate to win the sales champion, and the price is only 10,000 to 10,000, which is also quite affordable.
The appearance of Hongguang is very atmospheric and fashionable, the seat and central control are simple and elegant, and the engine usually pulls a family or a cargo, and the power is completely enough. Comfortable 7-seater car, overall more satisfied, friends say like a business car, driving like a sedan feeling, the outside ** is very atmospheric.
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Hello, I'm helping you sort out the answers to your questions, please wait a while These two brands are recommended to choose Wuling this car, Wuling this brand is to say that this vehicle is really good, the performance is relatively stable, the failure rate is relatively low, the failure rate of this model is particularly high, and after the use of kilometers, after a long time. There is also the possibility of rust.
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First, the birth age is different.
1. Baojun was born: SAIC-GM-Wuling is an independent automobile brand created in 2010.
2. The birth of Wuling: The Wuling automobile brand was born in 1985.
Second, the type of car is different.
1. Baojun car type: it belongs to a sedan.
2. Wuling car type: it belongs to a van or truck.
Third, the car logo is different.
1. Baojun logo: classic shield logo: The overall structure adopts the stable and firm shield shape common to international brands, implying the reliable quality of its products and the determination and will of SAIC-GM-Wuling to fully enter the mainstream passenger car camp.
2. Wuling logo: It is composed of five bright red diamonds, which resemble Kunpeng spreading its wings and an eagle soaring. There is a trend of rising and rising, symbolizing the continuous development of Wuling's business. 、
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Baojun Automobile and Wuling Automobile are actually very good, but in terms of practicality and durability, Wuling Automobile is still better than Baojun Automobile, so Wuling Automobile is better, and some car owners are also joking: definitely choose Wuling, who drives who knows, my Wuling is still running for 10 years, my friend 5 years of Baojun has been scrapped, my 10-year Wuling is more durable than his 5-year-old Baojun, Baojun is really 108,000 miles worse than Wuling!
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Baojun and Wuling Hongguang are both manufacturers, but Baojun's positioning is higher than that of Wuling Hongguang, focusing on comfort Baojun is better, and Wuling Hongguang is focusing on price and practicality.
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Wuling and Baojun are of course better in terms of practicality, and the reason for winning is only one word: cheap.
Wuling's most well-known is Wuling Hongguang, after the discontinuation of high-end models, the current Hongguang price is maintained between 4 50,000, the front and rear drive van in addition to rough workmanship, what is the difference between the power platform and the manual version of Baojun 730? If you don't have a multi-link, it seems that there is nothing.
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Are Baojun and Wuling produced by the same manufacturer? First of all, it is safe to tell you that SAIC-GM-Wuling is indeed a joint venture: SAIC owns the shares, legally speaking, SAIC absolutely has an undeniable controlling position, while GM holds 44% of the shares, and the other is owned by Liuzhou Wuling, and from the perspective of its shares, SAIC dominates.
Therefore, SAIC-GM-Wuling is on an equal footing with Shanghai GM and Shanghai Volkswagen in SAIC's system.
Then you will ask, since it is a joint venture, how can it be produced as a Chinese brand? It should be explained here that the so-called independent car brands are generally car brands independently developed by Chinese enterprises and have independent intellectual property rights. Baojun brand, as a new sub-brand born in 2010 under SAIC-GM-Wuling Group, is registered in China, produced and sold in China.
The Wuling brand appeared even earlier, as early as 1985, there was a car brand called Wuling, which was once one of the most valuable brands in China's automotive industry. As for Wuling's brand attributes, I don't think there is any controversy.
Therefore, the special reason for SAIC-GM-Wuling is that it is not like other Chinese automobile companies, such as SAIC-GM produces American cars, Shanghai Volkswagen produces German cars, Changan Ford produces American cars, Guangzhou Toyota produces Japanese cars, and SAIC-GM-Wuling produces Chinese brand cars: Wuling Motors and Baojun Motors.
If you have to say that Baojun and Wuling have a general assembly group controlling interest and have borrowed or used GM's technology, then I want to say that Volvo Cars, which has long been acquired by Geely Holdings, is a Chinese brand? Isn't that the truth? For example, domestic mobile phone Xiaomi, Meizu and other manufacturers, the camera is used by Japanese Sony, the CPU is used by Qualcomm of the United States, and the screen is used by South Korea's Samsung or Japan's Sharp or JDI, so can you say that because of the use of foreign technology and main core accessories, these brands are foreign brands?
Wouldn't that be a joke?
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