What are the principles of color matching for brochure design?

Color matching: First, the color matching should follow the principle of contrast. Generally speaking, colors are contrasted in terms of purity, brightness, hue, chiaroscuro, shade, cold and warm contrast, etc.

The contrast of colors can easily inspire a visual impact. The principle of color contrast is also a foil on another level. In order to better express the theme in the design, people often need to use a lot of related elements to set off the theme.

This principle is universal. This is not only true for graphic design, post-production, film and television production, but also for many other art forms.

2. Experience and rules about color.

Lesson 1: The Law of Color 6:3:1;Lesson 2: Don't forget about black; Lesson 3: Extracting color from nature; Lesson 4: Color contrast.

Tips on typography.

First, the most beautiful square in the vision is vertical and horizontal, the most beautiful rectangle in the vision is vertical, horizontal, the perfect elliptical in the vision is, two, in a certain layout area, make full use of the different arrangements of the layout and the reasonable guidance of the visual process, can be more accurate, quickly in the transmission of information, the most important content in the advertisement should be placed in the layout of the visual first place to arrive, three, reasonable guidance of the visual flow, can make the advertising audience according to the designer's conception, the main and secondary clearly read each content, four, The composition types of the layout include horizontal line composition, vertical line composition, centripetal composition, arc composition, and the forms include: symmetry, balance, blank, contrast, rhythm, and segmentation.

5. The symbolic meaning of the composition of the line.

Straight line: vertical, steady, resolute, powerful, mostly used to express men's sense of masculinity Curves: graceful, soft, lyrical, hesitant, mostly used to express women's femininity, Horizontal line:

Stability, Silence, Emptiness, Broadness Vertical Line: Dignity, Tragic, Distinct, Infinite Slash: Impulsive, Dangerous, Collapse, Loss Zigzag Line:

Restlessness, restlessness.

6. When there are several different ** appear on a layout at the same time, the visual attention of the audience they attract is the same, and it is generally gradually reduced in the following order.

People, Animals, Still Life, Landscapes

7. The same ** is cut, which often changes the intensity of the vision, and its intensity generally has the following rules: eyes, face, upper body, whole body, landscape or other background with the whole body.

Distinctiveness. Brochure design attaches great importance to visual communication and expression, and strives to attract the attention of the audience and express the characteristics of the brand or its own products.

Rationality. Brochure design is based on the artistic creation of the commercial environment, so the brochure design works often need to serve the brand and products, not only for the public, but also to create commercial value, which makes the color matching in the brochure design also need to consider the performance objectives of the work.

Balance. The color matching in the brochure design should also ensure the balance of colors, the brochure design will form a lot of color gamut according to different colors, and the contrast between different color gamuts will be formed, and in order to ensure the balance of the color gamut, it is necessary to use a large color gamut with a small color gamut.

1. Bright color

When you get a trifold, there are many elements that can catch everyone's attention, but color is definitely an important point. Bright colors can be a great foil and attract everyone's attention.

2. Reasonable color matching

Choosing the same color that does not crack the bridge and matching it reasonably can actually play a role in distinguishing the key points, and different colors can also separate different information, which is more interesting. The general design process will be extended according to the VI color system of the enterprise!

3. Classic black and white

Black and white are always a very popular collocation, very classic, concise, retro, with a literary style.

4. Choose a single color

If you feel that choosing a color is a headache, you might as well make it simpler and choose a single color, so that the whole will appear more uniform.

About the color scheme of the brochure.

How to choose the content, Qingteng will share it with you here. If you have a keen interest in handling, design, etc., hopefully this article can help you. If you also want to know more about graphic design.

You can click on other articles on this site to learn the hidden source and lack of content.

Brochure printing can be said to be one of the most common types of printing, and now many companies like to use brochure publicity to reflect the information of enterprises and products to consumers, so as to improve brand status and achieve the purpose of sales.

Zhonghui design's original design works.

The design of a good corporate brochure can reflect the scale, nature, product characteristics of the enterprise, etc., leaving consumers with visual beauty and making people unforgettable. However, in order to print a brochure with a high-quality promotional effect, then the following five principles must be done before the brochure is printed.

1. Information principle.

The information in the process of brochure printing and design mainly includes enterprise information, product information, market environment information, industry living environment information, etc. Designers should comprehensively, fully, correctly and reliably grasp all kinds of information related to design, and use this information to correctly guide the plan and detailed design of brochure printing, and make the brochure design continuously improve and improve.

2. The principle of demand.

The requirements of brochure printing come from the audience and customer needs, so we must do a good job of preliminary research, because if the objective needs are not considered before printing, it is easy to cause the backlog and waste of brochures, so we must do a good job of preliminary research. In addition, it is necessary to consider the needs of market changes and keep pace with the times.

3. The principle of innovation.

Everyone has a love for beauty, and the bold innovation of brochure printing designers is conducive to breaking through the shackles of various traditional design concepts and making the printed brochures more attractive to the audience.

4. Optimization principle.

The so-called optimization principle includes the optimization of brochure printing equipment, the optimization of design schemes, the optimization of marketing models, and the optimization of service forms. This is done with one goal: to complete the task of printing brochures efficiently, with high quality and economically.

5. The principle of simplification.

On the premise of ensuring the printing quality of brochures, we should strive to simplify the design of products to reduce printing costs and ensure quality.

Corporate album and product introduction album is one of the important forms of enterprise and product publicity, most of the customers due to time and space problems, generally will not run to your company to investigate, therefore, the company album and product album have absolute necessity. When designing a brochure, it is necessary to have certain principles in order to be considered a qualified brochure. So what are the basic principles that should be followed when designing a brochure?

1) In the design of the brochure, we must first grasp the purpose, suitable object and applicable place of the corporate brochure design. For brochure design, the main purpose is to achieve a certain effect and goal, and to show a certain theme. When designing a corporate brochure, the designer should understand the needs of the customer, the corporate culture, the characteristics of the company's products and other relevant information.

2) The design of the brochure should be simple and generous. Many designers want to use their own unique creativity to express themselves to attract more eyes. But for businesses, they don't want to spend more time thinking about what it means.

That's why it's important to be creative, simple and generous. Only simple and generous creativity can more clearly express the characteristics of the enterprise.

3) The design of the brochure must conform to the basic logic. Logic is the basic requirement of Guangzhou brochure design, a good corporate brochure is a story, there are causes and consequences, step by step performance of enterprise growth, experience, brilliance, etc.

The basic principles of brochure design are as follows:

Highlight the message: Brochures are designed to promote a product, service, or brand, so they need to be designed with a clear message in mind. The promotional content should be prominent, and the typography and color matching should focus on visual effects.

It's best to use concise and powerful language and graphic elements to make it clear to the reader at a glance.

Unified overall style: By unifying the overall style, the recognition of the brand image can be enhanced, and the album can be more organized and coordinated. In terms of style, the bridge collapse joke should abandon the show-off style and select representative visual elements that are in line with the cyclone of corporate culture.

Pay attention to the use of typography, colors, fonts, and other elements: For brochure design, the key elements include typography, color, and fonts. Typography design needs to pay attention to the clarity and beauty of the layout, the color matching should seek to be coordinated and humanized with each other, and should be fine-tuned according to different audiences, the font requirements are clear and easy to understand, and the readability and aesthetics are balanced.

Brilliant visuals: Lines, colours, patterns, and other elements can be used appropriately to create a strong visual effect, but they must be used at the level of a professional designer to integrate with the target audience of the brochure. Inappropriate elements can distract readers, be distracting, and misleading.

Highlight the texture of the album: The album also needs to have the quality of the brand, and the unique production process materials and cover design can increase its delicacy and attract readers to continue its influence.

Don't blindly pursue novelty: While unique and strange design elements may gain some attention, avoid being overly new and sensational when it comes to the design of the brochure. In addition to being creative, it can conform to the connotation and style guidelines of products and other varieties and the general rules of the industry.

In short, a good brochure design should pay attention to the clear and clear message communication, the layout is unified and smooth, and at the same time use a variety of visual effects, pay attention to quality details, form brand associations, and reasonably adjust the creative elements according to the audience group to meet the needs of publicity and achieve the expected market value goals.

The above is the answer of Zhonghui Design (a professional album design company), I hope it can help you.

Zhonghui Design original brochure design.

The basic principles of brochure design 1, first seek the right, and then seek wonderful creative ideas are eye-catching and impressive, but the correct appeal will change people's attitudes and affect people's behavior. For example, when making a clothing album, a clever model should use body language to show the designer's dedication to production, but it is important to avoid letting his clever conditions cover up the style of the clothing, otherwise it is easy to attract the reader's attention to the model's figure and forget that the clothing is the real protagonist. 2. Tightly lock the purpose and theme of the albumNo matter what kind of album creativity, it must be reader-oriented.

The album is made for readers to see, in order to achieve a certain goal, in order to promote the operation of the market, neither to please the judges of the advertising awards, nor to let others collect, let alone to make the creators complacent. Creatives need to be very deeply aware of the mentality of the target audience in order for creativity to resonate. 3. To hit the nail on the head, writers or directors have hundreds of thousands of words or 120 minutes to tell stories, and only a limited number of words and pages can tell stories in the promotional albums.

Therefore, creatives should get used to the way of thinking about the key points, and grasp the key points to make big articles. 4. It is simple and clear that customers look at the brochure as a means rather than an end, as a reference for cooperation decisions. Moreover, in most cases, the reader passively receives the information transmitted in the album, and the easier it is to absorb the information by the sensory organs, the easier it is to invade his subconscious.

Don't overestimate the reader's ability to understand and analyze the information, especially the top decision-makers, who don't have much time to think about these ideas. Therefore, the idea should be simple and easy to associate. 5. To conform to the basic logic, there was once a poster of an optical store, and the picture presented a cyan melon and fruit in the form of an illustration, and the title reads "This is xiguaorqinggua?"

The subtitle is "If you can't tell the difference, it means it's time for you to change your glasses". In fact, this advertisement is very thoughtful, but for consumers, it is not clear what the melon and fruit are, and it is not necessarily related to the lack of glasses. Ideas that violate basic logic must be carefully examined unless they are deliberately expressed, so as not to affect the persuasiveness of the advertisement.

6. To be able to make creative text and visual, there is a copywriter who is instructed to match the title of the album page that has been passed by the customer. The picture is a car dragging light and shadow, which seems to be driving at high speed, he thought about it for a long time, and there was no suitable expression, and he reluctantly used "leaving everything far behind" to show the characteristics of the car's sharp acceleration. So a good idea is one that can be very clever in writing and visualizing.

I would like to introduce you to a well-known design company "Shenzhen Bull Advertising ****".