What are the ideas for the design of the company s product brochures?

To say the result in general terms, such as "to make a company product brochure", then - there is no design idea.

No matter what design you do, there are a few things you need to figure out.

Who is it for? For example, the product brochure is made for the best businessmen? Is it for distributors?

Is it for the relevant governing body? Is it made for retail terminals to be displayed as samples (this cost will be high)? As a distribution of leaflets directly to the hands of consumers (these must be controlled and the cost can not be too high)?

What do you hope to achieve? For example, product brochures - more to show new products on the market (push new)? Compare all product series by analogy to facilitate customers to make horizontal comparisons of cost performance (column full)?

Show a certain ** event (discount), and by the way, list other product lines on sale - different purposes, different design ideas.

How much do you want to spend on this thing? - All products have a product cycle, after which it may be taken off the shelves, and how long is it valid after it is made (and it has to be redone)? It's not that the more money you spend, the better, but how much money you spend is the most appropriate and in line with 1 (the specificity mentioned in 1).

It is based on the decisions of 1 and 3 to measure the work cycle (not only the design schedule, but also the production and dispatch cycle), and whether you can complete the work in time to meet the requirements in 1 and 3.

The design style and previous brochures have a sense of series (generally large companies will require a continuation of the past) cOther considerations related to design and layout need to be in line with the requirements of functions 1 and 2.

If I were to pick up a brochure about a company's product, I would ask 1-4 questions and then think about how to organize the design ideas.

If you don't figure out 1-4 first, it will often appear, the designer works hard, and after doing it, the customer says: "This is not what I want" and "This is not the feeling I want" - the designer is also very aggrieved, so tall customers still don't like it, they are a group of laymen with no aesthetic vision - in fact, if you don't figure out 1-4, no matter how tall the picture design is, it is not necessarily what the customer wants.

The first step is to choose a company with experience in the design industry.

The second step is to find the right designer for the design plan, because only a good designer can better grasp the theme of the book when designing the company's product brochure.

The third step is to understand the importance of the company brochure design theme. Only by paying attention to the positioning and style division of the theme and finding the essence of the theme can we establish the design concept of the brochure and conceive the design scheme of the corporate brochure in line with the characteristics of the enterprise.

Tips for Appealing Product Album Design:

1. Refine a good theme.

The theme is the refinement and comprehension of brand development strategy, corporate image strategy, and marketing strategy. Without the refinement of the theme of the album design, the grapes are still grapes, and the wine produced cannot be tasteful, and the album is a mechanical display, not a display or performance, let alone an expression.

2. Need a good one"Director".

A good album is an excellent movie, the production of the story, the control of the rhythm, the eye-catching of the picture leakage stool, etc., all test the level of the director. The structure of the album is the structure of the movie. A picture album with a good structure is like a movie with a rhythm and a picture book"Starting, bearing, turning, and closing".

3. Have good ideas.

Good ideas don't just belong to magazine ads. A good idea fits the album presentation strategy and reflects the theme of the album everywhere.

4. Have good photography.

Many companies are willing to spend a lot of money on product research and development, but the display in the album looks like inferior products returning to travel; In addition, the team operations of modern enterprises are rarely reflected in the corporate album. When an excellent corporate album expresses the corporate culture, it will create some unique collectives**.

Brochure design requires a sense of wholeness, and designers need to have a sense of control. From the opening of the brochure, the choice of fonts to the changes in the catalog and layout, from the arrangement of the first to the setting of colors, from the selection of materials to the innovation of the printing process, it is necessary to do overall consideration and planning, and then reasonably mobilize all the design elements to organically integrate them together and serve the connotation. Relying on rich industry experience, Zhonghua Printing Cloud Platform provides a large number of brochure design templates and brochure templates, and realizes one-stop potato source services from brochure design to brochure printing and distribution of corporate brochures and corporate brochures.

Zhonghui Design (professional brochure design company) answers:

Product brochures are an integral part of many businesses' marketing strategies. This is because a good product brochure can help increase brand awareness, generate interest from potential customers, and boost sales.

The following Zhonghui Design introduces the importance of product brochure design:

1.Generate customer interest.

A good product brochure should contain a clear, concise and engaging introduction and unique information about the product to attract and capture the attention of potential customers. At the same time, adding ** and graphic elements to your brochure can also make customers more intuitive and emotionally interactive with your product.

2.Enhance corporate image.

A product brochure with a strong creative design style and identity can help to improve the effectiveness of corporate identity. It can highlight the advantages of corporate resources and professional connotation, build a brand identity for it and create a more modern and attractive corporate image.

3.Integrated marketing messages.

Brochures usually include core information such as the history, vision, mission, experience, and service introduction of the company or organization, and each page is based on relevant data. Through the use of technical means and video materials and other elements, the company's data is presented on a more representative visual art standard, and the value of the product or service is perfectly displayed, so as to resonate with the audience and a strong publicity reputation after conversion.

4.Sell effectively and boost sales.

A good product brochure creates interest in the product among customers and prospects and boosts sales opportunities in many ways. It can provide salespeople with an important tool to conduct aggressive and professional sales outreach to prospects, with significant business benefits along the entire customer journey.

5.Increase brand awareness.

By printing exquisite brochures and spreading them on different occasions and channels, it can help enterprises to increase brand awareness, strengthen market share and expand their market influence. In this way, companies can attract more target customers and build a solid customer network, while also forming a unique group of people and building a competitive image.

In short, a good product brochure is a very important part of corporate brand marketing. An appealing, informative and technical brochure can help improve your corporate image, build brand reputation, and increase sales opportunities. Therefore, enterprises should pay attention to details when making brochures, and consider showing a unique product design style, and at the same time, be sure to pay attention to the content setting of relevant domestic laws and regulations and legal standards, so as to prevent all possible illegal behaviors.

Zhonghui designs' original brochure design works.

Corporate brochure design characteristics - Nowadays, more and more enterprises have begun to pay attention to the design of corporate brochures, but the brochures designed by various enterprises also have their own points, but many corporate design albums have a lot of problems, not blindly exaggerate the corporate brand, or the design is too casual, so what are the characteristics of corporate brochure design?

1. Propaganda must be accurate and truthful.

Corporate brochures and print advertisements belong to the scope of art design, must be expressed through the living abstract art of the image, and all have a certain form of expression, in the advertising works to create a real and touching lifelike product art image to attract consumers, accept the theme of advertising, in order to achieve the purpose of accurately introducing the goods and promoting sales. At the same time, the brochure can also be accompanied by real samples of advertising products, such as textile fabrics, special paper, decorative materials, cleaning supplies, etc., which has a more intuitive publicity effect.

Second, the content must be full and detailed.

The advertising design is more targeted, usually there are certain suggestive slogans, and the techniques of cattle-society-first-hair and performance are also relatively active, which can be abstract or concrete, and mainly based on mobile groups; However, the expression techniques of album design are relatively less active, mainly figurative, and usually more formal. Therefore, the pursuit is an instantaneous visual appeal, emphasizing its attention rate and strong visual impact. Brochures are different from poster advertisements in that they can ensure a long-term advertising appeal effect, so that consumers have room to taste the advertisements carefully.

Therefore, the brochure should carefully and exhaustively describe the performance characteristics and use methods of the product. At the same time, it can provide various types of products with different angles**, as well as working principle drawings, scientific test data, charts, etc., so as to facilitate users' reasonable selection, correct operation and maintenance.

Three. The printing is delicate and elegant.

Brochures have the characteristics of printing compared with advertisements, because brochures are usually bound at a cost, the content is richer, and they have the advantages of similar to magazine advertisements, that is, they are beautifully printed and have a high reading rate, which is relatively not possessed by poster advertisements. Therefore, brochures should make full use of modern advanced printing technology to print images of lifelike, colorful products and services to attract consumers. At the same time, through vivid language and clear advertising copywriting, the brochure can effectively convey advertising information and persuade consumers to leave a deep impression on the products and services with the best visual advantages.

Fourth, it is widely circulated.

Brochures can usually be published and printed in large quantities, and as a symbolic product of a stage of the enterprise, it can be retained within the enterprise, and provide a basis for the development of the enterprise in the future, and can even be mailed to the distributor or sent to the user with the goods. Or through product fairs, trade fairs to distribute to the audience, so that the advertising product or labor information is widely circulated. Because the brochure is small, it is easy to mail and carry.

At the same time, some samples can also be stored as technical data for a long time.

The first is to implement the design and production unit and arrange a special person to be responsible for the implementation;

The second is to prepare the production materials of the brochure: including company profile, product introduction, technical process advantages, brand highlights, project cases, high-pixel products, enterprises, on-site processing, etc.;

Third, it is necessary to clarify the design style, thickness, paper and approximate construction period of the brochure;

Fourth, it is necessary to negotiate with the design and production unit to determine the payment and content modification and finalization;

Fifth, it is necessary to arrange a special person to be responsible for following up the production of the atlas, and implement the style, thickness, paper, modification, printing production, etc. one by one.