What kind of ad feels best

Just like Zhao Benshan's sketches, they are always unforgettable. So the ad must be offbeat and can be very funny, just like the advertisement of a Visa card. It can also be very novel, like the advertisement of Best during the World Cup (click, click...).

Or it can be full of yearning, like a Chivas regal advertisement. In short, it's right to be impressed.

According to the different target markets and groups, and the positioning of the product, the concept to be promoted to develop appropriate advertising appeals and expressions.

Advertising appeals mainly include rational appeals and emotional appeals, and the emotional resonance of the audience can be aroused through advertising!

However, the location of this advertisement is more funny, because there is a rainproof eaves on the top of the Kemao door, according to colleagues, in the Kemao downstairs, this advertisement is completely invisible, and the line of sight is blocked. I tried it, because the location is more partial, and it belongs to the corner. It's not easy to spot this ad under the sea dragon on the other side.

On the contrary, the best location for this advertisement is the Zhongke Building, which is the office building of Ruixing.

As a result, Kaba's ad feels more like a challenge. However, although Kaba now has a certain popularity in China, not many people actually buy it, and most people still choose pirated or free versions given by 360.

In addition, since it waded into the muddy waters of China's virus industry, it has also encountered such and such problems, and Kaba still has a long way to go if it wants to occupy a place in the Chinese market.

soft, meaningful, changeable (relatively immutable), funny, etc.

The above is suitable for all groups of people.

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Episode 28: What are the 5 cores that attract attention?

Practical advertising, advertising is not only a visual art, but also the art of sales, only let consumers really feel practical, your advertising content is in his heart, and then promote consumption, that is the best advertising.

In order for advertising to attract people, the most important thing is to understand the mentality of consumers.

There is a sense of brand identity.

That is, the content in your ad can make people naturally associate with it, especially the star in the ad must be in line with the product.

From the consumer's point of view, active advertising is more attractive, and it is passive advertising that can stand out from active advertising.

What kind of ad is appealing depends on how you capture the preferences of the customers you want to face! The main thing is to find your own highlights! Some time ago, I was going to a village to run a solar-powered propaganda truck, and you can't just use that loudspeaker to shout, everyone knows that you are doing propaganda.

The people living in the village are all Yi people, and everyone knows that the Yi people are inspired by the gong, and the waist drum is their favorite. Well, I'll put you a big drum on the propaganda car, and when I go to the village, the drum sounds, and everyone at home will check it out, so that our advertising effect will be achieved.

Novel and unique.

without deviating from the topic to guide consumers.

Increase their desire to buy.

Proper rendering.

Exaggerated and not outrageous.

The catchy snail noodle advertising slogan is as follows:1. I sweated profusely and couldn't bear to take the last bite of soup.

2. Eat snail noodles, I'll lead the way.

3. Good snail powder is true taste.

4. Taste the flavors of life, all in the true taste of Huang's.

5. Huang's snail noodles, the taste of home.

6. The taste is like a memory!

7. Millions of male scorpions are self-throwing into the snail net, and Huang's true flavor is on the scene.

8. A bowl of snails is fresh all over the world.

9. The snail powder is really delicious, and Huang's is the most beautiful!

10. Sincerely choose real materials, real powder produces real taste.

11. Huang's snail noodles, the taste of childhood!

12. True taste, I'm not afraid that you won't be powdery.

13. It's really good and it tastes good.

14, the real material, is this taste of Chi Yin!

15. No matter how much you give, it's not as good as the real taste.

Introduction to snail flourSnail noodles are one of the special snacks in Liuzhou City, Guangxi Zhuang Autonomous Region, with the unique flavor of spicy, refreshing, fresh, sour and hot. It is the most famous snack with local characteristics in Liuzhou. The taste of snail noodles is also due to the unique soup stock.

The soup is made of natural spices and MSG such as snails, kaempfera, star anise, cinnamon, cloves, and a variety of chili peppers.

The people of Liuzhou integrated the chili pepper into the snail powder and gave full play to it, so that there was snail powder. It is said that the snail soup of snail noodles is made of snail meat, pork bones, medicinal herbs, natural spices and other folk secret recipes, and the snail meat will be discarded after boiling the soup, because its essence is concentrated in the soup.

There are some businesses in life in their own product promotion, the advertising often exaggerates the actual effect of promoting their products, the most exaggerated advertising I have ever seen, I remember an advertisement I encountered in elementary school.

At that time, my parents were very concerned about my studies, and always hoped that I could become smarter and surpass the intelligence of other children, and in the process of watching TV, they saw an advertisement for a children's oral liquid, in this advertisement, this children's oral liquid actually advertised that they could let their children score 100 points in the exam every time, my parents were moved, after all, they want their sons to become dragons, and their daughters to become phoenixes, which is the wish of most parents. My parents still paid a lot of money to buy me a bunch of these oral liquids.

However, after I drank these oral liquids, the final exam scores did not improve significantly, but also regressed, which made my parents very disappointed, in fact, I really want to improve my academic performance, not relying on this so-called exaggerated advertising to promote what oral liquid to improve children's intelligence and learning concentration, the most important thing is to develop good learning habits from an early age, so that children really love learning, if some other means, In particular, these unreliable oral liquids and nutrient solutions to improve their children's academic performance are obviously unrealistic.

I also hope to remind other parents that in the process of their children's growth, don't believe in those exaggerated advertisements, or should put more effort into cultivating their children, develop good study habits, really like learning, and create a good learning atmosphere for their children.

What's your favorite ad that you think you do best? The good thing?

Hello dear! Rough Blind In response to your question, "What's your favorite rock closed sky, which advertisement do you think is the best?" Fortunately, what about the ** type?

The answer to the question: Personally, I think the best advertising is the one that does the best advertising for Yoremi. The first is to accurately find the target consumers - for the vast Chinese mainland market, the main consumer group of cup milk tea should be young or a very young generation.

For the target consumer group, idol plots and star chasing are easy to impress them, for them, Jay Chou, who is a superstar + idol + strength, is undoubtedly one of the most appealing spokespersons.