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Most of them are credible. But to identify some big brands, those unknown brands may be three-no products, you need to be cautious. In addition, if you want to buy it in the live broadcast room of some big Vs, such as Li Jiaqi and Wei Ya, even if you buy a bad product, the after-sales convenience will be more perfect.
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I personally don't believe things like this in the live broadcast room, because I don't feel that the shopping platform is more secure than that, and if you want to return or exchange the goods at that time, I think it's difficult to deal with it.
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It is believed that there are basically no fakes in the things sold by their big anchors, and they don't dare to bring fakes, smashing their own reputation.
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Some of the things in the live broadcast room are very cheap and easy to use, mainly depending on whether you have found a very conscientious anchor.
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If the things in the live broadcast room are engaged in activities by merchants, ** seckill, they are indeed very cheap and worth buying.
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It's up to you to make your own judgment, which means that not everything is very trustworthy, and not everything cannot be trusted. Therefore, this is still different from person to person, because of this thing, that is to say, it can only be determined after inspection.
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I can't say that the things in the live broadcast room are fakes, but I think most of the things sold in the live broadcast are unreliable.
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Hello, I think some can still be trusted, you can see if the credibility of this live broadcast room is better.
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Most of the live broadcasts are directly obtained from the manufacturer, the purchase price is low, and the rent of offline stores is less, so it is natural and normal to be cheap.
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It's just a fried thing, it feels like it's cheap, I think some of it looks cheap, but if you click on it, it's not that price, it's just a superficial price.
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Not everything in the live broadcast room is bad, of course, there are good and bad, the official shopping** is still a little more reliable, this is regular, if you buy cosmetics, try it**Shop: Sakura Girl The things in this **store are not bad.
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I think something in the live broadcast roomIt doesn't have to be cheap.
The first possibility,Because some products are prepared for sales during live broadcasts,When there is no live broadcast,That product is without a coupon,If it is live,That product will have a coupon or will reduce the price,In order to achieve the purpose of sales,That is, you just look at the product is not before the live broadcast,If you sell it,It's a little more expensive,After the live broadcast,There will be a coupon or a price reduction,It will be cheaper。 In fact, his actual ** is the one during the live broadcast. In fact, when he didn't start a live broadcast, there should have been very few sales.
The main thing is that it may rely on the live broadcast to boost sales during that time.
The second possibility, It's normal before the live broadcast**, during the live broadcast, the price will be reduced, maybe part of the price reduction is the cost of cashback, and then it also increases sales and makes customers feel cheap.
The third possibility, It's normal before the live broadcast, **During the live broadcast, the price will be reduced, and the price reduction may be a little more, how many orders are specified, and the quality may be slightly worse. If there are not many of them, but they can also be used, it may be to increase sales, rush to the list, and return to normal ** after being on the list, or even a little higher, to make up for the possible losses before.
The fourth possibility, maybe it's just to review the fans, so that the fans feel that they have been noticed and brush up on their goodwill.
The above are the main possibilities I have listed, and there are other possibilities, because of the time relationship, I will not list them one by one.
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This is because some anchors will talk to relevant brands**, netizens can buy it under or on shopping apps, why buy this product in your live broadcast room, then you need to be lower** netizens will be willing to buy it.
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1. The goods sold by Douyin live broadcast are so cheap, some of them are indeed brand clearance goods and price reduction, and some are paid by the anchor out of his own pocket, so he gives users profits in order to make a name for himself, but there are also because the goods sold are not **, and the cost is not high, so after removing the costs, the ** sold is even lower.
2. If you are an anchor who pays more attention and has been doing it for a long time, you can find out how the anchor's evaluation is, figure out what is the reason why the live broadcast room is so cheap, and then decide whether to buy this product; If it is some little-known anchors, who are doing publicity under the banner of the anchor paying out of his own pocket or brand concessions, it is recommended that you choose carefully.
Especially to buy some high-value goods, you still have to go to a regular platform to buy, don't be greedy.
Most of the products in the current Douyin live broadcast room are discounted, especially the live broadcast rooms of some big anchors**There are a lot of discounts, so if you want to buy goods, you can go to the live broadcast room to shop, but remember to distinguish.
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The cheaper one is because the anchor's team negotiated with the manufacturer. Tail orders, flaws, inventory backlogs, and first-class activities are likely to make manufacturers profitable, and manufacturers already have advertising costs, and they also exist as first-class goods. The second reason is that as an individual, you usually come into contact with the goods in the supermarket, and you may not know the wholesale market price.
In the Internet era, live broadcast rooms mainly refer to online live programs opened by a certain person or organization.
The live broadcast room was originally a room for radio and television stations to broadcast live programs to the audience, with good sound insulation and sound reduction functions, and later derived into online live broadcast.
A term for a program, such as a so-and-so live broadcast room, refers to a live webcast program opened by a certain person or organization.
Live streaming, now often referred to as online interactive live streaming, is a way of social and business. The anchor uses a computer or mobile phone to broadcast what he is doing synchronously, and the audience can reward the favorite anchor or content through **or app**, so as to achieve a kind of entertainment or teaching purpose.
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Consumers don't know why the things sold in the live broadcast room are so cheap, so let's answer them for you.
1. The anchor has a low cost of taking the goods
Many of the cosmetics in the live broadcast are directly cooperated with the manufacturer to get the goods, so they are much cheaper than those on the market. There are also some who go directly to the company's headquarters to discuss cooperation, so that when there are no middlemen and other costs, the ** will naturally be lower.
2. Merchants earn sales at low prices
In order to have more transactions in the live broadcast room, merchants sell cosmetics at a reduced price in the live broadcast room, such as a bottle of mineral water, which is different from the ** of a five-star hotel in the commissary, which is the same reason. As a marketing tool, it is bound to increase the sales of goods invisibly, and the sales volume will increase, and the profits of the merchants will also increase.
The sale of cosmetics in the live broadcast room still depends on the strength of the anchor, we can go to the anchor's personal page to see what those old fans say about the products he recommends. If a well-known and reputable anchor has received a lot of praise, then his ** cosmetics are a little more credible.
There are also quality differences in cosmetics in the live broadcast room. The products recommended by the anchor in the live broadcast room** must be much lower than the market, but you get what you pay for, and there are makeup effects in the live broadcast room, we can directly see that if you can accept this makeup effect, you can also accept this price, then you can buy this product. As for whether it is exactly the same as the offline store, it is a matter of opinion.
If there is a situation of deceiving consumers, it is easy to be complained, once the live broadcast room is complained and established, it will affect the effect of the live broadcast, so when you buy cosmetics in the live broadcast room, you need to keep the corresponding evidence.
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1. The anchor has a low cost of taking the goods**Many of the goods in the live broadcast are directly cooperated with the manufacturer, so they are cheaper than those on the market.
2. Merchants earn sales at low prices in order to open up popularity.
3. The low price of the product with broken code and broken number**.
**Live streaming is a live streaming platform launched by Alibaba, positioned as a "consumer live broadcast", where users can watch and buy at the same time, covering a wide range of topics including mother and baby, beauty, etc.
Product Positioning:
Positioned as a "consumer live broadcast" mobile Tao platform. Female viewers dominate the game, with about 80% of the population being women, and 8 p.m. to 10 p.m. is not only the most popular time to watch live streams, but also the time when users are most willing to place orders - which seems to prove that women are just as crazy about catching up with live streams.
On March 30, 2020, at the **live broadcast ceremony, Yu Feng, general manager of the ** content e-commerce division, announced that in 2020, it will create 100,000 anchors with a monthly income of more than 10,000 and 100 MCN institutions with annual sales of more than 100 million.
And release a 50 billion resource package, covering funds, flow and technology. Among them, for technology, Yu Feng said that he will integrate all the resources in Alibaba's economy, so that high-quality content and live broadcast rooms can be discovered, and tens of billions of traffic will be invested.
The above content refers to Encyclopedia - **Live Broadcast.
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**Live room.
Things are cheap because**live broadcast sellers need to pay, but** will allocate a large number of customer traffic to the live broadcast room, more traffic, more customers, more orders, although cheap, small profits, but more orders, low prices and more sales, the same can bring considerable benefits, just like Pinduoduo's spelling.
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The first thing I'm going to tell you is that they don't need to rent a storefront, they can do business even at home, so they save a lot of money, and that's right! But I have to remind you that a lot of the things in ** are fake! For example, skin care products, cosmetics, and brand-name clothes, I dare not say anything else, I have experienced these few!
I feel that it is still relatively reliable, I bought a lot of clothes in the Douyin live broadcast room, I feel that the quality is still good, and the probability of deviation is very small, of course, if you buy something particularly valuable, it is recommended to buy it from the official ***.
Not credible. Because there is no face-to-face chat.
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Live streaming does not require the cost of renting land, utilities, and can save a lot of labor costs, but the supply of e-commerce will not be too different from the supply of physical stores, but the quality is the same.
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