Why are live streaming products much cheaper than physical stores? What about the quality?

Live streaming does not require the cost of renting land, utilities, and can save a lot of labor costs, but the supply of e-commerce will not be too different from the supply of physical stores, but the quality is the same.

It should be said that online goods are relatively cheaper than physical stores, and live streaming is also a type of online goods.

Although there is a cost to online operations, the cost is relatively lower than that of physical stores, and it may be more advantageous in the case of the same goods and the same quality.

For example, the live streaming system of Qishangtong.

Merchants only need to open Qishangtong to put their products on the shelves to the live broadcast room with goods, and the online operating costs are much lower than those on the general market.

The reason why it is cheap is because the anchor has a relatively large amount of goods, and he generally talks directly with the factory, and there are many backlogs in the factory. The factory also handles the sales. The quality is actually similar to that of a physical store. Because wherever the product is sold, it is sold.

Many of them are the source of goods, low cost, small profits and quick turnover, and the most important thing for me is that I don't have to bear the huge shop rent problem for live broadcasting. Quality, it must be a penny for a penny, and when you meet an anchor with a conscience and credit, then the things you buy should be poor.

Manufacturers supply directly, some are brand clearance goods, price reduction, and some are because the goods sold are not first-class, and the cost is not high, so after removing various costs, the first-class sold is lower.

The reason why the goods of live streaming are cheaper than ** is mainly because the business model of live streaming is that the manufacturer goes to the live broadcast platform and then to the customer, and there are not so many middlemen, so it saves a lot of marketing costs, and this part of the cost can naturally be used to reduce it.

Precautions for live broadcast sales:

1. Merchant quality assurance.

Merchants need to issue relevant quality assurance certificates for goods, so that consumers can buy with confidence, and merchants also need to require manufacturers to provide relevant quality assurance certificates when choosing products sold in the live broadcast room, and accept them in strict accordance with the rules and requirements of various types of goods.

2. After-sales guarantee for merchants.

Can you buy the goods sold by e-commerce in the live broadcast room, and the goods with perfect after-sales protection can also be purchased, merchants need to formulate relevant after-sales guarantee processes, and for various problems in the product quality or order process, they need to have corresponding after-sales processes, so that users can give feedback at any time when problems occur, and can quickly and timely solve the problem and feedback, so that users can retain it and not lose it.

I used to do live broadcast business docking in a well-known skin care brand, but last year, the company began to switch to live broadcasting, and I didn't talk to Li Jiaqi, Xiao Yang and Simba, because the pit fee was too high, and I could almost lose money, and now I am looking for some second-tier anchors, such as: actor Huang Youming, their pit fee is much cheaper, but it also costs tens of thousands.

I'll give you an example, a skin care product we sell in a cat is 99, and the profit is about 30%, and these big anchors have bargaining power, directly cut to 79, and the big anchors can't guarantee how many orders you sell, you have to get 200,000 yuan first to pay the pit fee, and in a certain sound and a certain hand, there are more than 10% commissions of the platform and the anchor, if it is not a profiteering product, it is almost a loss of money, since it is a profiteering product, consumers have not bargained!

We learned about these big anchors before, they bring goods to a product, and the cheapness is only a few thousand orders, so if you calculate it, it will definitely be a loss, but the brand is not a fool, so what should I do? Then you have to reduce the cost! In fact, the skin care products we sold on a cat at that time were the same products as those sold in the live broadcast, and the packaging was exactly the same, but there was a huge difference in the cost of raw materials in production, and hundreds of thousands of products were produced, and multiple anchors with goods were put in, this kind of goods will not be sold in the official ***, and the key quality inspection is no problem, I won't go into detail about too many details.

To tell the truth, most of the goods brought by live broadcasts are IQ taxes, and the anchor and the platform eat the majority of the profits, and the commission is as high as more than 10%, not to mention the pit fee, the key is to press ** lower than a cat, how can the brand make money? The brand can only make money by reducing costs! Therefore, the goods sold by many brands in the live broadcast are exactly the same as the best products on the surface, but the quality of the live broadcast is much worse, and now the food safety in China is very poor, not to mention skin care products like ours, reducing costs will lead to poor quality, as long as the safety is the same, it will naturally not be complained about, of course, I didn't dare to say it after resigning.

Not cheap.

This one is not absolute. Most of the live broadcasts may be slightly more expensive than **, but there are anchors who guarantee your reputation, so you don't have to worry about buying defective products.

**A lot of things inside** are also constantly changing, and if the activity intensity is relatively large during the live broadcast, it may also be cheaper than **selling. This mainly depends on whether the product was active at that time.

For the sake of convenience, we may wish to refer to the concept of communication and live television to give a simple definition of online live broadcasting: the production and release of information on the spot with the occurrence of events and the development process synchronously, and the information network release mode with a two-way circulation process.

It can also be divided into live broadcast, studio interview live broadcast, text ** live broadcast, video and audio live broadcast or live broadcast provided by TV (third party); Moreover, it has the function of mass storage and convenient search.

Compared with the single past time and space of the movie, the time and space that can be manifested in live TV have both present and past tenses, while online live broadcast has the function of compressing time and space in addition to the two major time and space of TV.

Such as synchronous text live broadcast, ** live broadcast, event live broadcast, mobile phone live broadcast and score live broadcast and so on various live channels and styles. With the development of society, efficiency has made everyone know the benefits of live broadcasting, reducing costs and speeding up the dissemination of information.

Now there are a lot of live broadcasts selling goods on the platform, and I have to say that the anchor's ability to bring goods is really super strong, and I feel like I am losing money if I don't buy it when I watch the live broadcast, so sometimes I feel "so cheap" and buy some items. In fact, the live broadcast does not mean that cheap is necessarily bad, and you can't just listen to the anchor's words. I've also bought some things that have been blown up by live broadcasts, and they're not expensive, but when I receive the goods, how can I say "you get what you pay for, you get what you pay for".

I bought 4 cards during the live broadcast, and the shopping was directly Tmall***, and when I received something, it was really worth the money, and it was indeed a good thing.

I've seen it before that there are a variety of live broadcasts, but you have to choose the right one, and in general, you have to choose a big brand and buy it in ***; If you can refund for 7 days without reason, you can get a refund if you are not satisfied with the quality; Discounted sales, just for sales.

In short, you should be cautious when buying things in the live broadcast, what you see in the live broadcast room is not necessarily what you see with your eyes, some are good things in the live broadcast room, and the delivery is shoddy, and then the size and quality of the items are poor.

The general public generally thinks that "money comes quickly", and later it became "national live broadcast", with great competition, and the income of the anchor is not as good as before. More monetization methods have developed along the way, and "live streaming" has emerged spontaneously.

Especially affected by the epidemic, many leaders from all over the country have taken the lead and went to the live broadcast room to bring goods to help enterprises tide over the difficulties. It is conceivable that a live broadcast like this is mainly to promote and sell products through live broadcasts, rather than simply obtaining reward income. According to my personal opinion, the purpose of live broadcast is very clear, mainly to sell products, that is, to "bring goods", not to get tips through live broadcasts.

So what's going on with live streaming? Live broadcast is actually not new, live broadcast is actually similar to DJ in the radio, a threshold condition, it needs to sound good, express clearly and fluently, etc., it's very common, it's not novel. Now the live broadcast is nothing more than moving the DJ with no threshold and no hard requirements to move to the screen and move to the live broadcast room, but now you don't need a beautiful voice, you don't need to be as beautiful as the host, you just need to choose the live broadcast platform to register, and it's over.

So the point is that bringing goods is the top priority.

Try not to buy some products with live streaming. Because many products are shoddy, and the quality of the products is not guaranteed. Generally speaking, the products sold in live broadcast are a little more expensive than those outside.

Don't, cheap. Because many of the things brought in by online live broadcasts are fakes, although they are cheap, there is no quality assurance.

It's not necessarily, it's mostly up to you. You must distinguish the authenticity of the things sold in the online live broadcast, just buy what you need, and the cheap ones may be fakes.

I think it can be purchased, and live streaming is cheaper because it has been checked by layers of channels.

This year, it has been severely affected by the epidemic, which has made most industries very sluggish, and many people have lost their jobs. Although the environment of the big industry is not good, there are also industries that have done well, such as our stall industry, as well as the popular live broadcast on the Internet.

These two have become a popular trend this year, especially for live streaming, and they are favored by everyone because of their cheap **. In my personal opinion, the reason why live streaming is so cheap is because of the following reasons:

1. Direct supply from manufacturersWe all know that this year's live broadcast with goods, and the sales of its products largely depend on the anchors with goods. If you meet a very influential anchor and add a good product, you will get good sales.

It is precisely because of the direct supply from the manufacturer, plus the elimination of the middleman; It is only so that the live broadcast can bring goods in a cheap**direct**.

In the whole process of live streaming, there are no other expenses except for the profit sharing of the live broadcast, as well as the corresponding product and logistics costs. Therefore, the best of the product, dare to use the cheap ****; And this approach is also very in line with people's consumption concepts.

Second, the product to achieve mass production, lower cost With the development of science and technology and economy, many product production processes have been very mature. In this case, it is possible to achieve mass production of products, thereby reducing production costs and increasing product yield.

Finally, on the basis of a huge quantity, manufacturers are qualified to sell at an ultra-low price, so as to achieve the process of small profits and quick turnover. In this process, you only need to find a good channel to sell the product, and the most popular live broadcast industry has become the outlet for bringing goods this year.

Therefore, based on the above situation, the reason why live streaming is the most cheap is because in this process, a lot of intermediate links are omitted, and the manufacturer directly connects with the end customer group.

The main volume, there is no store cost, so it will be relatively cheap, it also depends on who brings the goods, if it is a celebrity with the goods, I believe that the product quality is still guaranteed.

The characteristic of live streaming is to make the audience consume impulsively and make decisions on the spot, so it must be low. If the ** is outrageously low, the quality cannot be guaranteed, so the return rate of live broadcast products is also very high.

Because those products that live broadcast are not credible, they are very cheap.

It must be reliable, because they got the factory price, so it must be very cheap, which is also very feasible.

Some of the things that bring live broadcasts are still credible, but some can't watch them fool.

I'm curious about whether those things are credible? Why is it so cheap? I think this is credible, they are directly connected with the merchant manufacturers, there is no middleman, so they are relatively low.

I'm curious about whether the shoes are credible? Why are those so cheap? Straight direct jacket salesman, so it is said to be cheap.

The main thing is to see whether the manufacturer is black or not.

First, the reason for the epidemic has made the consumer's purchasing power decline, resulting in a rapid decrease in market demand, a large number of clothing offline store sales performance is almost zero, can only be forced to close the store, production enterprises are facing tight capital turnover, business is blocked to maintain the normal operation of the enterprise, the clothing industry has entered the off-season in advance, just the clothing industry is very important to the season, because the climate is different, we will choose thin and thick clothes, and clothes are also popular, what style is popular this year, next year will be different, Therefore, affected by the epidemic, many clothing manufacturers have a lot of clothes that need to be disposed of, because after this year and next year, they will not be able to sell.

Second, it is precisely because of such a demand that online live streaming has appeared, and many manufacturers have depressed ** to Internet celebrities or celebrities in order to eliminate hoarded goods, and the most eye-catching thing in front of us is that it is cheap and affordable. Live broadcast is actually a simple form of communication, which has been praised to the sky in the past two years, and seems to be omnipotent, especially vigorously promoting to bring goods to enterprises, and even a live broadcast can sell hundreds of millions of products; This is in line with the needs of the apparel industry. I think the goods are the ultimate factor in determining the sales of live streaming, and if someone can get a really good thing from you that is much cheaper than usual, they don't care about placing an order right away.

Merchants make small profits and sell well, buyers take advantage of the advantages and secretly rejoice in their hearts, and the live broadcast host laments how difficult the road of life is and how difficult it is to embark on a new journey.

Third, there is another advantage of live broadcasting, the advantage of the physical store is that you can see the real thing, close contact and feeling, but the disadvantages of the physical store are also obvious, its business circle is limited to the store location as the center, within a radius of 3km within the circle, but the live broadcast e-commerce is different, I can also let you see the real thing, and you explain the feelings of Wu Lao, and with the help of the Internet, my coverage can reach almost any place, with the help of logistics, my physical objects can be sent to almost any place. Now that many celebrities have joined the live broadcast with accompanying goods, it has undoubtedly made the entire live broadcast industry even crazier, and of course, for individual celebrities, they have undoubtedly found a new way to monetize. The film and television industry under the influence of the epidemic has encountered an unprecedented winter, the work of star artists has stagnated, and their incomes have been threatened like never before.