What are the psychological functions of commodity packaging?

It refers to the role and influence of commodity packaging in consumer psychology. Its mental functions are: Instructional function.

Commodity packaging can enable consumers to understand the information sent by the manufacturer, and consumers can know what kind of goods are packaged and what they are used for through the perception of packaging, and can complete the process of receiving and understanding commodity information in a short time. Distinguishing features. Packaging can enable consumers to quickly perceive and distinguish products of different grades with the same utility, and clearly distinguish the origin, category, specification and capacity of the goods.

Convenience features. Sturdy packaging creates a sense of security for consumers.

And convenience, convenient switch device packaging is conducive to consumer use, appropriate structure and amount of packaging is conducive to consumer carrying, strict packaging is conducive to consumer storage, and the text description on the packaging is conducive to consumers to understand the performance of the product and master the usage or dosage. Aesthetic features. Exquisite packaging can not only beautify the goods, improve the grade and value of the goods, increase the attractiveness, and promote sales, but also enable consumers to have a sense of beauty, get the enjoyment of beauty, and be cultivated by beauty.

Imagination and associative features. Good packaging can not only truly reflect the shape and category of the goods, but also indirectly reflect the potential role of the goods, so that consumers can associate the advantages of the goods and imagine the convenience and enjoyment brought to their lives after watching the packaging. Features that motivate purchases.

The packaging of goods with a sense of the times, artistic charm and a sense of prestige can not only beautify the goods, make the goods have distinctive characteristics of the times, improve the status of the goods in the minds of consumers, but also attract the favor of consumers, arouse their strong interest in the goods and a strong sense of goodwill, and then stimulate the motivation to buy. In addition, the symbolic meaning of packaging can be a means of adding value to goods. Good commodity packaging can play a role in advertising, which is conducive to establishing a good image of products and even enterprises in the minds of consumers.

: Identification function, security function, beautification function, association function.

The packaging of the product can indeed give people a psychological hint, and they will feel that the product inside will be tall or something.

What are the more visual pleasures of the mental function of commodity packaging?

Sales packaging acts as a bridge and link between producers and consumers. In the past, the role of product packaging was only the principle of "practicality and economy". Zhonghui Design believes that a successful packaging design is not only to protect the product and attract consumers to buy it, but also to understand the enterprise and its rich corporate culture.

Zhonghui design. Protecting the product is one of the important roles of the product box. In the process of circulation, the product may be affected by various external factors, resulting in damage, pollution, leakage or deterioration of the product. Scientific and reasonable packaging can make the goods resist the destruction of various external factors.

Packaging provides conditions and convenience for product circulation. The product is packaged according to a certain quantity, shape, specification, size and different containers, and various signs are usually printed on the outside of the commodity packaging, reflecting the name, quantity, specification, color of the packaged object, as well as the volume, gross weight, net weight, factory name, factory address and precautions in storage and transportation, etc., which is not only conducive to the distribution and allocation of goods, counting and counting, but also conducive to the storage and transportation effect, and improve the economic benefits of the product.

Exquisite product packaging can play a role in beautifying goods, promoting goods and promoting sales. Packaging can not only improve the market competitiveness of goods, but also attract customers and guide consumption with its novel and unique artistic charm, and become the leading factor to promote consumer purchases, and is the silent salesman of products.

The packaging is different with the product, and the form is different, which is convenient for consumers to carry, store and use. The drawings, trademarks and text descriptions on the packaging are not only convenient for consumers to identify, but also introduce the composition, nature, use, use and storage methods of the goods, which play a role in facilitating and guiding consumption.

Reasonable packaging can integrate scattered goods in a certain number of forms, thereby greatly improving the loading capacity and facilitating loading and unloading transportation, which can save transportation costs, storage fees and other expenses. Some packaging can also be used many times, saving the production of packaging materials and packaging containers, which is conducive to reducing costs and improving economic benefits.

Packaging is the raw material for the outer layer of the product that is commonly wrapped in our daily life, which is generally divided into paper materials, glass materials, metal materials, etc. Items that have not entered the circulation field can not be called packaging, but can only be called "package", "box", "box", "utensils", etc., because packaging in addition to the function of packaging box bearing, to decorate the item, to get the favor of the audience is the vital role of packaging.

"Bag": wrapping, storage, storage. It refers to wrapping things with certain materials, and the fundamental purpose of staring at them is to make things less damaged and convenient for transportation and storage. This is the category of applied science, which belongs to the concept of physics.

"Outfit": dress, dress, loading, decoration and style, appearance, preparation refers to the wrapping of things with different techniques for beautification and decoration embellishment, is wrapped in the appearance of the look more beautiful. This is a concept that belongs to the culture that has not been learned.

Packaging is inseparable from the product, and the product must be protected by packaging. The concept of "packaging" is to integrate the definitions of "package" and "packaging" reasonably and effectively, and it contains the following meanings - protection, integration, transportation, and beautification.

China's national standard "Packaging Terminology Part 1: Basics" confirms that packaging is the general name of containers, materials and auxiliaries used according to certain technical methods to protect products, facilitate storage and transportation, and promote sales in the circulation process.

It also refers to the operation of the containers, materials, and auxiliary materials used to achieve the above-mentioned objectives, such as the application of certain technical methods.

1. Attract people's attention.

Attracting people's attention is the number one factor in enhancing the effectiveness of packaging. "Attention" is a characteristic of the process of mental cognition, which is the orientation and concentration of people on the things they know. People exhibit the characteristics of attention when they perceive, remember, or think.

According to psychological research and analysis, if a packaging design wants to make consumers pay attention and be able to understand, comprehend and form a consolidated memory, it is inseparable from the uniqueness of the text, color, graphics and sound conditions in the packaging that acts on the human eyes, ears and other sensory organs.

2. Emotions and associations.

It is not too difficult for designers to make the packaging eye-catching, but it is the most important thing in the design process to be different and reflect the cultural connotation of the product.

Among the many elements of product packaging design, color has the strongest visual impact. The colors used in the packaging of goods will make consumers associate, induce various emotions, and change the purchase psychology.

The packaging of the commodity should also be considered to match the market positioning, grade, value and cost of the commodity. Consumers generally believe that the quality of packaging reflects the quality and image of the product, but they should also pay attention to avoid excessive packaging, so as not to make consumers feel flashy and deceived. This is the effect of commodity packaging on the psychology of consumers.

3. Make consumers "unforgettable".

People need to see and touch, taste and smell to truly appreciate the inherent quality of tobacco. However, in front of the tobacco sales rack, people can only judge whether a product meets their taste by visual and past impressions. When a new product is first introduced to consumers, the previous impression is not able to fully control the brain.

Regarding the content of psychological strategies in commodity packaging design, Qingteng will share with you here. If you have a strong interest in page layout, design, graphic processing, etc., I hope this article can be helpful to you. If you still want to know more about graphic design materials, circles, and skills, you can click on other articles on this site to learn.

Hello dear, glad to answer for you. Realize the value of commodities and use value, and is a means of increasing the value of commodities;Protect the goods from natural factors such as sunlight, wind, rain, and dust, and prevent losses such as volatilization, leakage, melting, staining, collision, extrusion, dispersion, and theftIt brings convenience to the storage, transportation, adjustment and sales of circulation links, such as loading and unloading, inventory, palletizing, delivery, receiving, transshipment, sales counting, etc.;Beautify the goods and attract customers, which is conducive to **. Metaphor is more attractive or commercial value for dressing up and beautifying people or things Packaging can also confuse people's eyesPackaging refers to a series of activities that design and produce containers or wraps.

Packaging, as a supporting service industry of the national economy, has continued to grow and develop along with the construction of China's socialist years, especially since the reform and opening up, under the socialist market economy system, the packaging industry has developed rapidly, and is forming a modern industrial system with paper, plastic, metal, glass, printing, machinery as the main composition, with certain modern technology and equipment, and a complete range of categories.