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If the ticketing system adopts big data, through multi-dimensional modeling, it provides multi-dimensional analysis tools such as tourism overview, scenic spot overview, tourist portrait, tourist source analysis, entry and exit analysis, real-time heat, public opinion analysis, consumption analysis, etc., and adopts continuous iteration of model analysis to provide standardized, visual and customized big data services to tourism management departments, tourists, scenic spots and tourism-related enterprises, so as to help improve management capabilities and marketing capabilities. Hope it helps.
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How are the tourists in the scenic area distributed, where are the age groups, and what projects do they like to play. The background is full of data to facilitate the operation and layout of the scenic spot.
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The ticketing system is divided into several categories, and the ticketing system of the scenic spot has a window ticketing system, a self-service ticketing system, a handheld ticketing system, a small program ticketing system, and a distribution system, in which these systems can be interconnected.
Our scenic spot is currently using a Wuhan ticketing company's ticketing system, the name is easy to buy tickets ticketing system, the system is a collection of all the above systems, has been offline manual ticketing before, ticket inspection by manual identification, often encounter fake tickets, favor tickets, scalpers, etc., last year's leadership determined to develop a smart ticketing system, found a lot of companies to communicate with the ticketing system, some do not support distribution, some do not have online docking, and finally through friends recommend easy to buy ticket ticketing system, After understanding, it is more applicable to our scenic spots, and it is finally determined that this company will dock with the ticketing system.
Choosing a ticketing system is not only to see which company is cheaper, but to see what ticketing system is suitable, if you only fancy the cheapness in the end the gain outweighs the loss, because the ticketing system of each company is different, it took almost the most ** docking the inappropriate ticketing system, and in the end it was found that many functions were not, and in the end it was necessary to connect with other platforms separately, and the extra time and money spent was unpredictable, which is also a warning to the operators of the same scenic spots.
The choice of ticketing system must choose a ticketing system that can be flexibly expanded, so that even if some functions are not used in the scenic spot at present, with the development of the Internet era, the follow-up will definitely be used, don't feel cheap, anyway, these functions I don't need to ignore now, ignore the long-term operation of the scenic spot.
In fact, many ticketing companies are in their own ticketing system to promote with the scenic spot, these are not advisable, the biggest advantage of this company I recommend is to consider a lot of problems for us that we did not think of, which is why I highly recommend the reason, in fact, I also knew a little about the ticketing system at the time, through the careful explanation of the easy to buy ticket staff, let me understand a lot of problems in our scenic spots, and there are many functions that we did not take into account, all thought of for us, Such a ticketing company is a good company that really serves the scenic spot, saying so much just want to let the same go into the operator, the bosses know how to choose the ticketing system, but also less stepping on the pit, if you think mine is good, please give me a thumbs up!! It's not easy to play all hands !!
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Scenic spot ticketing system processThe screen of the scenic spot electronic ticketing system adopts a touch screen, and the required button is directly clicked on the screen to complete the operation. At the bottom of the screen is the console, with the PINpad on the left and the card port on the right.
The ticketing system is the use of high-tech product barcode as the passage of electronic tickets, combined with electronic technology, barcode recording technology, single-chip microcomputer technology, dual-machine hot standby technology, automatic control technology, wireless transmission technology, precision machining technology and computer network technology, encryption technology and many other high-tech technologies.
So as to realize the computer ticketing, ticket inspection, inquiry, summary, statistics, reports, anti-counterfeiting and other ticket channel access control management functions, with a full range of real-time monitoring and management functions, for improving the modern management level of the tourist attractions has significant economic benefits and social efficiency.
Tourist attraction refers to an independent management area with tourism and related activities as the main function or one of the main functions, which can meet the tourism needs of tourists for visiting, leisure and vacation, recreation and fitness, etc., and has corresponding tourism facilities and provides corresponding tourism services.
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From the perspective of scenic spot consumers, the business model of traditional scenic spots is too cumbersome and time-consuming, and the sense of experience needs to be improved in the browsing process.
It is mainly reflected in the following aspects:
1. Scenic spotsThere is a single way to purchase tickets。Tickets must be sold before entering the park, and tickets must be checked manually.
The process is cumbersome, long queue times; After entering the park, tourists often cannot find the help of the scenic spot manager when they are unfamiliar with the park, get lost, or need emergency services in the scenic spot.
3. After the end of the tour, tourists who want to handle the second consumption of members need to go to the manual ticket office or the scenic service center again, which takes a long time and seriously dampens the touristsMotivation for secondary consumption
From the perspective of scenic spot operators, some drawbacks of traditional scenic spots have also seriously affected the operational efficiency of scenic spots.
Relying too much on human services requires the establishment of multiple service posts, resulting in complex operations and high operating costs for a long time; In addition, due to the limited manpower, sometimes the service level of the scenic service personnel is difficult to improve, and the work efficiency is low.
With the country's vigorous promotion of smart tourism construction, the intelligent level of scenic spots has been greatly improved, the self-service system of scenic spots has become more standardized and intelligent, and the functional equipment has become more complete and mature.
At present, the operation and management plan of the ticketing system of Weicheng Home Scenic Area is roughly divided into these three aspects:
Pre-tour: Self-service ticket collection system
Change the traditional way of selling tickets at the manual ticket window of the scenic spot.
Tourists can purchase tickets through the scenic spot's WeChat applet, or they can use the self-service ticket vending machine directly on site. Self-service ticket vending machines do not require an administrator to be on duty. After selecting the type and quantity of tickets in front of the self-service machine, the total amount payable will be automatically generated, and the tickets can be purchased using WeChat, Alipay and other quick payment methods.
When checking tickets, tourists can also choose to verify the code and scan their ID cards to enter the scenic spot through the turnstile.
Tour: Intelligent guide system of the scenic spot
The traditional scenic spot relies on the intelligent guide system of Weicheng Home to provide tourists with guidance, explanation, emergency treatment and other services. Tourists can open the tour guide system through their mobile phones at any time to inquire about their location, tour routes, scenic spot recommendations, infrastructure distribution, and surrounding food, drink and entertainment. It solves the problems of passenger flow guidance, information lag, and tour guides.
For scenic spots, so as to improve the service quality of scenic spots and improve the tour experience of tourists.
After the tour: self-service system for members of the scenic spot
Tourists often encounter problems such as long queuing time and cumbersome handling procedures in scenic spots. The self-service system for members of the scenic spot refers to the small program set up by the scenic spot**. Tourists only need to open WeChat to log in to the scenic spot**,**Register as a member to enjoy membership benefits, compared with offline card opening, online members have more points exchange benefits.
You can also sell second-match products in the mini program**, and use the marketing functions in the mini program, such as group spike coupons, etc., to promote the repurchase of tourists.
The construction of the intelligent ticketing system in the scenic spot has improved the fast and comfortable tour experience of tourists, provided high-quality services, and created an intelligent and high-quality environment for the scenic spot.
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The entire ticketing system is divided into:
1.Ticketing system:
The window ticketing interface supports a variety of transaction methods. Conductors can carry out real-time ticketing statistics management, with ticketing, refund, group ticketing, discounts, free tickets, online ticketing, one card and one ring (annual card, supplementary card, savings card) ticketing information inquiry, ticketing inquiry statistics, order inquiry and other functions. , so as to meet the needs of the scenic spot.
The interface is simple and easy to operate. Support multi-point selling. Ticket outlets can be increased or decreased at any time.
2.Ticket Checking System:
You can flexibly set the ticket type and issuance time of each channel, and realize the diversion of tourists according to the actual channel layout and management application needs; It is convenient to realize park management, package management and secondary admission management;
Equipped with intelligent ticket inspection channel equipment, it can realize the unified identification of multiple ticketing media in the same channel, such as barcode tickets, *** tickets, mobile phones*** and inductive membership cards.
3.Export of financial statements:
There is information about the ticket type of the attraction in the interface. On each ticket type screen, you can choose a different ticket type, whether it is discounted or free, display the number of tickets purchased, and choose from a variety of payment methods, including single ticket issuance and combination ticket issuance. The interface displays reprints and ticket information inquiries.
The ticket window can query the order status and statistical functions, as well as any combination of query conditions, such as sales time, ticket status, payment method, etc. , which can be printed or exported to Excel.
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The ticket sales and inspection management system of the scenic spot is the core business system of the smart scenic spot, through the window self-service terminal, mobile portal, official website portal, small program, travel agency, OTA and other channels, the use of modern scientific and technological means to realize the intelligent management of the sale, inspection, inspection and refund of the scenic spot tickets, to achieve the automation of statistics and settlement, to improve the modern management level of the scenic spot has significant economic and social benefits.
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The value contribution that the use of the scenic ticketing system can bring to the scenic spot is mainly focused on: opening up online and offline distribution channels; Real-time data statistics and accurate analysis; Multi-channel ticket purchase, no queues; Digitization of management tools and more scientific decision-making; Optimize financial settlement and reduce risk; Intelligent ticket checking, higher efficiency.
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1. Increase online channels.
With the popularization of network technology and smart phone applications, ticketing methods can no longer be limited to manual ticketing in the ticketing hall, but also multi-channel ticketing methods such as official ticket purchase, WeChat ticket purchase, third-party OTA tourism e-commerce platform ticket purchase, self-service machine ticket purchase, etc., which can expand the source of tourists for the scenic spot, improve the speed of ticket sales, save labor costs, and reduce financial loopholes.
Soul: Create a circle of like-minded friends.
Ad. Soul: Create a circle of like-minded friends.
2. Prevent favor votes and fake tickets.
The main function of the ticket inspection channel equipment is to realize the validity verification and verification of the tickets sold, and the ticketing system and the ticket inspection system are mutually restricted, which can prevent no tickets (favor tickets) and fake tickets from being mixed into the park, reduce the possibility of artificial cheating, and reduce the loss of income; Another function of the ticket inspection channel equipment is to build a reasonable access channel, enhance the image of the scenic spot, and guide tourists to enter the park quickly and orderly.
3. Group visitor management and rapid release.
Group tourists account for a large proportion of the source of tourists in the scenic spot, the scenic spot needs to carry out accurate management of travel agencies or large customers, and can stimulate the enthusiasm of travel agencies through preferential policies such as ladder discounts, points, discounts, etc., and at the same time through the rapid ticket inspection and release of multi-person ticket group tickets, to achieve rapid ticket inspection and passage of group tourists, and to channel the peak of passenger flow during holidays and ** week.
4. Identity verification of visitors who have entered the park multiple times.
Some scenic spots require multiple days to visit due to the large area of the area; Or tourists need to go out to eat and other activities to re-enter the park again, the electronic ticketing system should not only allow tourists to enter the park multiple times to meet the actual needs, but also be able to quickly and accurately identify whether the ticket holder himself, to prevent the occurrence of a multi-purpose ticket, resulting in the loss of income of the scenic spot.
Through the ID card or portrait and fingerprint registration at the exit, it not only screens out the personnel who really need to enter the park multiple times, but also provides a simple and reliable registration and verification scheme for them, which effectively prevents the reselling of multiple admission tickets to others to enter the park, and avoids the redundant links and data interference of most tourists who do not need to enter the park multiple times. Improved release speed.
5. Promote the use of long-term preferential tickets.
Many scenic spots have launched annual cards, family cards, couple cards, summer student special cards and other preferential measures to attract more tourists, for this part of the tourists, it is generally necessary to limit their use within the validity period, Jiakai intelligent for the scenic spot to provide fingerprint verification, portrait comparison, ID card recognition and other solutions.
6. Real-time passenger flow monitoring and tourist safety management.
Only through the electronic ticketing system can we obtain real-time dynamic ticket sales revenue and real data of the passenger flow of ticket check-in into the park, especially for closed places with limited space or popular scenic spots where tourists are concentrated, real-time monitoring and reasonable guidance are needed to avoid safety liability accidents.
Index, National Bureau of Statistics, Business Information, Button Data, Promotion, 360 Big Data Platform, Yiche Index, AutoNavi Map, Mobile Observatory, iResearch.com.
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