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Step 1: Find a good store. You have to choose a place with a large volume, a high level of consumption, and few competitors, such as shopping malls, schools, commercial streets, etc. You need to consider factors such as the size of the store, rent, transfer fees, etc., as well as details such as the location, orientation, and decoration of the store.
Step 2: Learn the technology. You need to learn the production techniques of Malatang, including the stir-frying of the soup base, the selection of ingredients, the ratio of seasonings, etc.
You need to determine your own taste characteristics according to your target customer group, such as numbness, spiciness, acidity, etc. You need to ensure that the ingredients are fresh and hygienic, and that they are changed and cleaned regularly.
You should establish a cooperative relationship with the food ingredient ** supplier to ensure the quality and quantity of the ingredients, and try to choose the home delivery service.
Step 4: Go through the formalities. You need to go through the relevant procedures, including business licenses, food business licenses, pollutant discharge permits, fire protection instructions, tax registration, etc. You'll need to pay all taxes and utilities on time, comply with relevant laws and regulations, and prevent fines or seizures.
Step 5: Publicity. You need to properly promote your store, you can use online platforms, such as ****, takeaway platforms, social **, etc., to do some preferential activities or coupon activities to attract customers.
You can also use traditional **, such as posters, flyers, billboards, etc., to increase visibility. It can also be spread through word-of-mouth, so that customers can help recommend.
Step 6: Quality of Service. You need to serve every customer with enthusiasm, provide fast and convenient ordering and checkout, keep the store clean and hygienic, deal with customer complaints and suggestions in a timely manner, and increase customer satisfaction and loyalty.
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Garbage garbage garbage garbage garbage.
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1. The management over there is not strict, if it is strict, do everything you need to do in advance, and don't be closed down at that time and pay rent.
2. There is also the problem of personnel, if you want to take care of people, prepare in advance.
3. We must also pay attention to the fire prevention problem, and ask more people who understand, and the fire protection problem of opening a store is very important.
4. Publicity, the aroma of wine is also afraid of deep alleys, no matter how good your spicy hot is, the publicity must be in place, and make a gluttonous ** enlarged and hung on the street to attract attention, which is very helpful to help you get through that cold period at the beginning.
5. Have you done a good job in the procurement of raw materials?
6. Taste, Malatang has been too long, and it is still loved by people, which everyone can see, but it is also for this reason that everyone wants to do this business, and the taste is inevitably the same and has no characteristics, so you have to observe your competitors more, come up with a business strategy, and clarify the characteristics of your Malatang. Strive to grab the largest possible market in the shortest possible time.
7. Cost control, this must be learned, because you will know that you will know that the money for catering is saved, not to cut corners to deceive customers, but to save every penny.
8. Emergency measures, although the sparrow is small, it is complete, think more about the problems that may arise and come up with corresponding solutions, which will make you not too messy at that time.
Huangcheng Little Sister Malatang is here to wish you a successful store and good luck.
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The prospect of Malatang is still considerable, compared with other industries, Malatang mainly has the following four advantages:
1.Taste. There are many flavors of Malatang soup base, including nutritious bone broth, milky soup, spicy red soup, sauerkraut clear soup, tomato mellow soup, etc., each soup base gives customers a different experience.
2.Dip. Malatang is known as "one person's hot pot", and the dipping sauce is also very rich, and every customer who comes to the store to consume can create their own deliciousness!
3.**Low, a variety of items.
Malatang stores have nearly 100 kinds of single products for customers to choose from, with an average unit price of 20 yuan, which is cost-effective!
4.Speed of delivery.
Different from other catering categories, Malatang allows customers to choose their own dishes and dine within 5 minutes, which has become the first choice for everyone to dine on busy weekdays.
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If you want to find a downtown area, you can either open a university town.
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I think it's best to open in a place with a lot of ** (must be there in the case of people who like to eat spicy).
If you follow the 3 points you gave, I analyze as follows:
Night market: Speaking of night market, it means that your business is generally done at night, and there are fewer other times.
School: The school is also a place to do for a period of time (whether you are inside or outside), and outside, that is, to earn time for students to leave school or go to school (this is a white-hot performance, and there is not much time to make money).
Residential area: The ** of the residential area is constant, relatively speaking, it will not be very busy, but the water will flow for a long time. There should be a summary:
I think it's better for you to open in a place where you have more ** and like to eat spicy food (the first choice) followed by the school (the students' consumption is generally very high, and they don't care much) and finally the night market, because there are more night markets (on behalf of competitors are also quite a lot).Generally, it is also a lot of snacks gathered together, not to mention the competition, but also to disperse the ** (100 people (10 snacks), not many people eat equally).
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For those who intend to operate a small business, the Malatang project is a very suitable project. Generally speaking, there will be a concentrated entertainment street in the community, and it is best to choose at the entrance and exit of the street, or next to the large supermarket that is about to be built.
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There are several good locations in the restaurant, that is, schools, stations, downtown, pedestrian streets, and food streets or communities. Different locations also need different store sizes, because their ** volume is different, and these need to be taken into account when building the Malatang brand.
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For entrepreneurs who want to invest in opening snacks and restaurants, but have no experience, which brand is better to join? It is indeed a difficult problem, in fact, there are many ways to solve it:
First, you can go on a field trip, and I believe there will always be differences in the quality of personnel provided, the provision of ingredients, the diversity of tastes, and the comparison of amounts.
Second: consumer survey, after all, your snacks and restaurants are for the public, so their consumption preferences are particularly important.
No matter which one it is, as long as it can bring you business opportunities and income, you can choose it.
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Generally speaking, this needs to be determined by the size of your store, the area of the city where it is located, and the cost of decoration and equipment procurement. The cost of first- and second-tier cities and third- and fourth-tier cities is definitely different, and the asking price of different grades of brands is not the same.
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First of all, the location is very important, but the technology is more important, making snacks must have their own characteristics, you can go to a professional brand school to study, expand your own snack varieties, and make distinctive products. The teachers of the professional school will solve the problems encountered in the business for you at any time, so that you have no worries and can easily become the boss. Go to a professional school to learn snacks, so that you can easily be the boss.
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1. Residential Community:
The composition of customers in residential communities is generally relatively average, and the dining area of Malatang snack bar should have enough table seats to accommodate people, the selection and matching of dishes should be relatively rich, and the decoration should reflect a sense of cordiality and warmth to meet the needs of adults and children. Consumption is mainly for lunch, dinner, supper and holidays, and there will be no obvious difference between off-season and peak season. It is recommended to take hot pot Malatang, bowl Malatang and casserole Malatang as the first choice for operation.
2. School Park:
Deducting students' winter and summer vacations every year, Malatang restaurants are suitable for opening in universities, junior colleges, vocational schools and junior and high schools, and student consumer groups usually have a low consumption level, but they have strong repeated consumption ability and are easily affected by the trend of catering, so they should continue to innovate on the changes in dishes and have higher requirements for environmental hygiene, which is an important basis for them to choose a dining place; Lunch, dinner, and supper can all be done, and there is business at the door; During the winter and summer vacations, the consumption should be mainly based on the surrounding households or school stayers, and the business will be relatively deserted, but the profits can still be well guaranteed. Malatang snack bar franchise is recommended to be the first choice for skewered Malatang, bowl Malatang and casserole Malatang.
3. Industrial and commercial area:
Malatang snack bar joins the choice of office workers to gather in the place, the activity time is mainly during the day, so the consumption time is in the lunch, because the lunch time is not long, and the meals are between 11-13 o'clock, the first speed is required, the dining environment in the industrial and commercial area is not high, the hygiene and cleanliness are stressed, the service attitude is good, the seats can be denser, in order to accommodate more customers, dinner only overtime dining, such as paying attention to the characteristics of your dishes, it is helpful for dinner business, every Monday to Friday is the time for consumers to concentrate, Saturdays and Sundays are relatively light. It is recommended to take skewer Malatang, bowl Malatang and casserole Malatang as the first choice for business.
4. Market Night Market:
Night market people, a place where all kinds of people gather, it gathers entertainment, shopping, catering and other various industries, the largest amount, and the competition is relatively fierce, so to open a spicy hot shop to pay attention to characteristics, I can do what others can do, and others can not do what I can do! The business hours are mainly in the evening (from 5 p.m. to 2 a.m.). The consumers who join the Malatang snack bar to visit the night market usually want to eat and see, so the amount of dishes can be slightly less and the variety is slightly more.
Target Audience: Fashionable young people, children, students and families who like to eat snacks. Dealing in hot pot Malatang, skewer Malatang, bowl Malatang and casserole Malatang are all good choices.
5. Shopping malls and supermarkets:
Shopping malls or supermarkets are places where people with different motivations such as shopping, dating, chatting, and leisure gather, and **dense is naturally the most suitable place to open a Malatang shop. The Malatang snack bar franchise in this area is generally based on stall-style operation, and the necessary condition to attract customers is that it must have its own business characteristics and can operate for some specific objects (such as shopping mall employees). Due to the large number of customers on weekends and holidays, it is also necessary to flexibly deploy additional staff.
Choose to operate hot pot Malatang, skewer Malatang, bowl Malatang and casserole Malatang.
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For a long time in the catering industry, Malatang is a very popular delicacy, is the favorite of many consumers, and is also the best choice for many entrepreneurs who want to invest in a small business.
1. Ensure the competitiveness and charm of the products in the store.
Nowadays, consumers are becoming more and more picky about the taste of food. Therefore, the unique taste of a small business to open a Malatang franchise store is the first key to retain consumers. Choose a special and spicy soup that meets the taste of the public.
Here's a small suggestion to put some Chinese herbal ingredients to enhance the flavor of the soup.
2. Hold regular activities.
As far as a Malatang franchise store is concerned, many small entrepreneurs are afraid that the cost will not be fully recovered. Here, I would like to remind all entrepreneurs and friends that we must remember the truth of small profits but quick turnover, so that more people know about your Malatang franchise store, are you afraid that you will not be able to make money?
3. Pay attention to service skills and improve service quality.
With the charm of the product, the perfect service is also very important, and the salespeople in the Malatang franchise store should also pay attention to their service skills, improve the quality of service, and let customers come and return satisfied.
4. Give full play to the charm of leadership and retain the hearts of employees.
Nowadays, the popularity of waiters in the catering industry is very large, especially during the holidays, and it is impossible to retain employees. Unleash your leadership charisma and protect your employees. People's hearts are long, and long-term employees are more conducive to the development of Malatang franchise stores.
5. Maintain a good internal and external image of the store.
Before opening, a lot of effort to decorate the image of the store does not necessarily need to spend a lot of money, but it can also be more personalized and creative, and it can still attract the attention of customers.
To open a Malatang franchise store in a small business, you must not only have distinctive dishes, but also have high-quality services, so as to gather more popularity and bring you good business. I hope the experience and tips shared in this article will be helpful to everyone in the entrepreneurial process, and I wish you all a successful store and wealth as soon as possible.
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Technical learning: The technology of Malatang mainly includes the stir-frying of the base, the preparation of the soup base, the selection and processing of dishes, etc. You can learn from some experienced masters, or refer to some online tutorials123.
You can also adjust the ratio of the base and soup base according to your taste and creativity to form your own characteristics.
Relevant procedures: To open a Malatang restaurant, you need to apply for some necessary documents, such as industrial and commercial business license, food business license, environmental protection evaluation and pollutant discharge permit, fire protection instructions, tax registration, etc. You can learn about local policies and procedures in advance, prepare relevant materials, and follow the regulations4.
Store location: The location, area, decoration, equipment, etc. of the store will affect your business. According to your target customer group and competition, you can choose a location with large volume, high consumption level and low competitive pressure, such as commercial plazas, near office buildings, snack streets, residential areas, etc.
You can also refer to some site selection experience24 and pay attention to the details of the storefront, lighting, parking spaces, etc.
Marketing strategy: Opening a Malatang restaurant requires a certain marketing strategy to attract and retain customers. You can use online and offline methods to promote and promote, such as posting preferential information on social media**, distributing flyers or coupons around your store, and cooperating and interacting with nearby merchants.
You can also increase customer satisfaction and loyalty by providing quality services and products, such as providing free wifi, chargers, clean and hygienic utensils and environment, etc.
If you want to start a business, you need to consider at least the following aspects: >>>More
Malatang can be said to be the predecessor of Chongqing hot pot, Chongqing hot pot has Chongqing Malatang, but Malatang provides convenience for diners, so that eaters can taste the unique delicacy of Chongqing hot pot while hurrying, and let the operator invest a small amount, operate flexibly, and have a fast return on investment; But the only drawback is that it is not in the stream and is not in the grade, but it is precisely this that is not in the stream and is not in the grade, but it can allow the employed to enjoy the ease and happiness of getting rich, so that the public can enjoy the delicious taste of Chongqing hot pot and Malatang with very low money. Because of this, Chongqing Malatang will develop and grow like mushrooms after a rain, and quickly spread to the whole country. Chongqing Huafei Food Technology Promotion Service **** conforms to market demand, and at the same time launches Chongqing Malatang when launching Chongqing hot pot, so that you don't have to take big risks and investments when starting a business for the first time or engaging in catering business, you can try it out and share the rolling wealth brought by Malatang, Malatang originated on the bank of the Yangtze River, and at the beginning, it was the boatmen and slender men who created the way to eat Malatang. >>>More
Raw materials for Malatang:
Rapeseed oil, salad oil, chicken fat, butter, chicken bones, pork bones, beef bones, seafood, spices, monosodium glutamate, salt, chicken powder, bean paste, cooking wine, tempeh, sesame oil, etc. >>>More
Traditional spicy tang to Zhang Liang Yang Guofu.
As a representative, it belongs to the northern Malatang, and the characteristics of the taste are the addition of sesame sauce, and the second is that the taste is relatively simple, mainly spicy and not spicy. The new style of Malatang is that the flavor type is more complex, drawing on the practice of hot pot, and the fresh fragrance is more prominent, and the second is to add new flavors, such as tomato, sauerkraut and other flavors. The representative brands are Chongqing's every flavor and guest, boiled brother, Chengdu's Sangu and so on. >>>More
The process of opening a Malatang restaurant and the procedures that need to be handled need to go through three certificates, one is an individual industrial and commercial certificate, one is a health license, and one is a tax registration certificate. >>>More