Can anyone help analyze the current situation and pain points of the maternal and infant industry?

Mother and baby stores can't only consider how to purchase, sell, simple management personnel, engage in some displays, and increase efforts as in the past. In the context of consumers returning to their home turf, it is now necessary to focus on the core users and truly understand the users. The maternal and infant helper team can help you combine the current pain points to create a complete set of network-wide marketing solutions.

Due to the upgrading of consumption and the growth of the birth population, China's maternal and infant market has grown rapidly in recent years. It is expected that the average annual growth rate of the market size of the maternal and infant industry will remain above 15%, and the market is expected to reach 4 trillion yuan by 2020. According to the statistics of the Prospective Industry Research Institute's "Opportunities, Challenges and Coping Strategies of China's Maternal and Child Industry", the number of newborns per year during the "13th Five-Year Plan" period is about 18 million, and if the per capita annual consumption can reach 10,000 yuan, it will bring hundreds of billions of yuan of incremental space to the maternal and infant industry every year.

In addition, now maternal and infant consumption is becoming more and more high-quality, the trend of consumption upgrading is becoming more and more obvious, and the most important thing is that this trend is gradually transitioning from the first and second tier cities to the third and fourth tier cities, so from the long-term development of maternal and infant enterprises, the third and fourth tier cities will become the focus of maternal and infant enterprises to develop the market.

In the context of consumption upgrading, quality and brand have also become the focus of the maternal and infant market. The new generation of parents pay more attention to the professionalism and product quality of their products, which makes them more willing to pay a higher premium for good products.

Compared with the more mature maternal and infant markets abroad, China's consumption structure needs to be changed. Nowadays, children's products, cotton products, food and milk powder occupy a large proportion of the maternal and infant market, most of which are around eating, wearing and using, and the share of education and entertainment is relatively small. However, on the other hand, developed countries, their maternal and infant market in the early education and entertainment products market share is extremely high, so from the perspective of the development trend of China's maternal and infant market, the future is bound to shift to these two directions in the industrial structure.

How wide is China's maternal and infant market? Chinese population base is large, the base of new population every year is also very large, and the annual population growth rate is also increasing. Since China opened up the two-child policy, the number of newborn babies in China has been increasing, which is the main source of power for the future growth of the maternal and infant market.

After the full second child, the birth rate of babies will increase, and the maternal and infant market will usher in a period of development.

The baby boom coincided with the new two-child policy, bringing a new wave of birth peaks. In addition, the consumption concept, advertising attitude and life concept of maternal and infant families have rapidly promoted the development of the maternal and infant health industry.

With the continuous upgrading of parenting concepts and health concepts, the growth of children and maternal health issues have attracted much attention. In addition to the main participation of families, more health service personnel are gradually involved in the decision-making of clothing, food, housing and transportation involved in the process, and play an increasingly important role. It is estimated that by the end of 2018, the size of China's maternal and infant family group will reach 100 million, an increase compared with 2010.

With the continuous optimization of family decision-making structure and the rapid expansion of maternal and infant families, the maternal and infant health market has great potential.

The two-child policy is open, and the development trend of the maternal and infant industry will only rise, not decline.

Demand is directly proportional to growth.

Data show that in 2020, the size of China's maternal and infant market has exceeded 100 billion US dollars, and the consumer population has exceeded 300 million, and it is still growing at a rate of 40%.

The three-child policy has a great impact on the industry.

The maternal and infant industry has prospects in the future, but it is not broad, but vertical. From the 90s of the last century to the present, the maternal and infant industry has developed very rapidly and has entered a mature period. People's consumption level and concept have also changed with the improvement of the economy; At present, with the release of the second and third child policy, the future maternal and infant industry will become a sunrise industry, the maternal and infant market demand will only increase, in addition to daily necessities, milk powder and other popular products, the cleaning and care industry has also begun to subdivide, which is a good thing, but the homogenization is also more serious, the competition is fierce, but the overall prospect is still good, you can develop vertically in the subdivision field, but you must find a track that suits you.

New brands and various segments will also usher in greater growth.

Among them, focusing on the maternal and infant field, baby skin care, infant education and infant condiments maintained a high growth trend.

The market of the maternal and infant industry is gradually expanding, so there is no way to get certain rules. Everyone knows that parents attach great importance to the development of their children, so there is all kinds of competition. In the process of competition, the quality of milk powder must be ensured, and it cannot have a certain impact on children.

In the event of homogenization of milk powder.

Serious and business model.

If the phenomenon is not clear, then there will be all kinds of problems. Everyone has to protect the bodies of others, and there must be no phenomenon of only making money and ignoring the body. Making a profit is not the end goal, don't be blinded by money. <>

People's economic level continues to improve, and the concept of consumption has also changed to a certain extent. Consumers are increasingly looking at imported maternal and infant products, so they choose to do something in this regard. Don't over-advertise some imported products, which are actually not the best.

Domestic things are actually very good, and they are all adjusted according to the child's physical condition. Some foreign products will also cut corners, and various situations will occur. <>

If you want to completely solve the problems existing in the maternal and infant industry, you must not let the platform have vicious competition. If the competition is too fierce, there will definitely be a difficult situation of internal and external attacks, and there is no way to make thorough statistics. The baby's health must be guaranteed, and competition must not be allowed to cause some harm to the child.

Some maternal and infant e-commerce companies were forced to squeeze out, and there was no choice but to transform. It is necessary to appropriately reduce this kind of competition, so as to better allow the mother and baby store to survive. <>

In general, the relevant departments and regulatory agencies must establish a good regulatory system and strive to maintain the order of the maternal and infant market. In order to raise the entry threshold for healthy and safe maternal and infant products, random sampling should be carried out. If unqualified maternal and infant products are found, they must be carried out in a timely manner.

Only by increasing the punishment for violating the law will those who have bad intentions be reined in. Only by treating it in a strict way can we better protect the health of children.

Although the development of China's maternal and infant industry has a good opportunity with the support of the first generation, it can still be seen from some data that there are still many deficiencies in the market status of the maternal and infant industry, and there are many pain points. Among them, the most important is maternal and child services, which are also at a relatively low level, and the market competition is in a state of chaos. On the other hand, there are fewer outstanding talents in the maternal and infant industry, and they are generally older.

To solve these problems, mother and baby companies need to make efforts. <>

It is very important for the masses to have a good development of the maternal and infant industry, because maternal and infant products are very valued in the society, so it is the hope of the future of the society, providing good services for mothers and infants, and ensuring the healthy growth of infants and young children. One of the most serious defects in the development of China's maternal and infant industry is that the service level is relatively low, in this field, the proportion of outstanding talents is very small, and some outstanding talents will fly alone after accumulating a certain source of customers. <>

There is a clear difference between the maternal and child service industry and other service industries, because in this field, consumers can be said to be very dependent on service personnel, and after a certain period of getting along, they will rely on an excellent staff, and this service cycle is much longer After serving a customer, the customer will introduce other customers to it. In this way, excellent talents will accumulate their own consumer contacts, so as to fly alone, which is a big loss for maternal and child enterprises. In addition, because the threshold of the maternal and infant industry is very low, the competition in this industry is chaotic, and there are some mixed phenomena.

In order to solve the problem, it is far from enough to rely on the best support, and some enterprises in the maternal and infant industry also need to rectify themselves, and it is particularly important to raise the threshold of the industry. Enterprises also need to provide the necessary benefits for excellent employees, so that they can retain talents, and only by retaining talents can they retain consumers.

The market is very competitive, and it is a good thing to be competitive, but it is not guaranteed that there will be businesses that engage in vicious competition for profits and destroy the normal operation of the maternal and infant market, which is also a potential business risk. Operators of mother and baby stores need to give more added value to products, give customers more practical knowledge of baby care, treat people with sincerity, be guided by professional knowledge, convince customers of you, and then generate loyalty.

The cost of many products is very low, but the sales are very high, and there are many products that are very poor in quality, which is harmful to the human body; The people in the relevant departments should be tested in a timely manner, and then reported in a timely manner, and the inspection should be intensified, and the punishment should be increased, so that these problems can be solved.

False publicity, false advertising, and items are particularly high; People from relevant departments should introduce and rectify these industries in a timely manner, so that these problems can be solved.

Summary. Hello, dear, very happy with your question, listen to the teacher analysis of the prospects of the maternal and infant industry what do you think, to help you inquire, the development prospects of the maternal and infant industry is actually good, consumption upgrading, concept change, the rise of the middle class and so on have boosted the sustained and rapid development of the maternal and infant industry, specifically summarized as policy, economic, social and market four factors. I hope mine can help you, I wish you good health and a happy mood!

Hello, dear, very happy with your question, listen to the teacher analysis of the prospects of the maternal and infant industry what do you think, to help you inquire, the maternal and infant industry to answer the prospect of the Royal Exhibition is actually good Changju model, consumption upgrading, concept change, the rise of the middle class has boosted the sustained and rapid development of the maternal and infant industry, specifically summarized as four factors of policy tolerance, economy, society and market. I hope mine can help you, I wish you good health and a happy mood!

Dear, help you find out, the development prospects of the maternal and infant industry are actually still good, consumption upgrading, concept change, the rise of the middle class, etc., have boosted the continuous and rapid development of the maternal and infant industry, which is specifically summarized as policy, economy, society and market four factors. I hope I can help you, I wish you good health and a happy mood!

The development prospects of the maternal and infant industry are actually good, and the consumption upgrading, the concept of changing attitudes, and the rise of the middle class have boosted the sustained and rapid development of the maternal and infant industry, which is specifically summarized as four factors: policy, economy, society and market. The maternal and infant market has huge profits, the industry prospects are good, and the drive of the Internet has made the maternal and infant industry have new development. As a rigid demand industry in economic development, the growth of the scale of the escort has never stopped.

Hello dear dear, I am happy to answer for you: listen to the teacher analyze the prospects of the maternal and infant industry, what do you think, the answer is: the development prospects of the maternal and infant industry are actually good, consumption upgrading, concept change, the rise of the middle class and so on have boosted the sustained and rapid development of the maternal and infant industry, which is specifically summarized as four factors: policy, economy, society and market.

The market profits of the mother and baby market are huge, the prospects of the sedan car industry are good, and the drive of the Internet has made the mother and child industry have a new development. As a rigid and wanton industry in economic development, the growth of the maternal and infant market has never stopped.

Some offline stores have poor service, no delivery, and the supply is not good enough.

Later, we went to the maternity clinic to test, there is no lack of calcium at all, there is a lack of zinc, and the baby who has not started to eat complementary food normally is generally deficient in zinc, and when my baby is 12 months old, there is no shortage of anything, and there is no special supplement. View the original post