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Dynamic in-depth market segmentation is the inevitable choice for enterprises to succeed in the middle and late stages of market competition, because only in this way can they lock their target market groups, concentrate limited resources, use differentiated in-depth communication strategies and supplement them with a variety of means to win their "hearts" and continuously cultivate their loyalty, so as to achieve the purpose of blocking competitors to the greatest extent.
In the Internet era, innovation is an important core competitiveness of diesel generator set enterprises. To be an enterprise and talk about innovation, we must not only understand the end user, but also understand the consumer, and from the perspective of the end user, make truly valuable innovation.
To build a diesel generator set brand, it is not enough to have enthusiasm and funds, but more importantly, to do the two things of brand positioning and category planning correctly.
There are many positive and negative examples of brand positioning and extension, and the key is whether the core value of the brand can smoothly transition to new products or categories.
First, the more concrete and simple the new product concept of diesel generator set, the better. The more concrete it is, the easier it is for the end user to understand, and the easier it is to get into the user's mind.
Second, reflect the user's needs, it is not just a novel word, this word must carry value, interests, needs, this is the core, because through the concept to express the needs, not to play word games, so don't put the cart before the horse.
Third, from the old product differentiation or the integration of old products. In this way, it can take advantage of the cognitive foundation of the old product, and it is difficult to quickly recognize a new and unfamiliar concept for end users, and the cost of education is too high.
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With the continuous growth of energy demand, diesel generator sets, as a reliable and efficient power generation equipment, are gradually becoming a must-have in all walks of life. However, with the continuous advancement of technology and the continuous change of the market, the industry trend of diesel generator sets is also constantly evolving. This article will quietly analyze the industry trends and development opportunities of diesel generator sets from the aspects of market demand, technological innovation, and environmental protection policies.
Diesel generator sets.
First, market demand.
With the development of globalization and the continuous growth of the economy, the demand for electricity in all walks of life is also increasing. In this case, as an efficient and reliable backup power supply, diesel generator sets are gradually becoming a must-have in various industries. Especially in some remote areas and emergency situations, the role of diesel generator sets is more prominent.
2. Technological innovation.
With the continuous progress of science and technology, the technology of diesel generator sets is also constantly upgrading. For example, the new diesel generator set uses more efficient combustion technology, which makes its fuel consumption more economical and reduces environmental pollution. In addition, some new diesel generator sets also have the characteristics of intelligence and automation, making them easier to operate and maintain.
3. Environmental protection policy.
With the continuous improvement of global environmental awareness, countries have also introduced a series of environmental protection policies, including emission standards for diesel generator sets. The introduction of these policies has had a certain impact on the production and sales of diesel generator sets. However, some manufacturers have also made it meet environmental protection requirements through technological innovation and product upgrading, and at the same time improved market competitiveness.
In short, with the continuous growth of market demand, continuous technological innovation and the continuous introduction of environmental protection policies, the industry trend of diesel generator sets is also constantly evolving. As a diesel generator set.
Manufacturers or sellers should pay close attention to market dynamics, strengthen technological innovation, and at the same time, they should also abide by environmental protection policies to improve brand awareness and market competitiveness.
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1. Diesel generator.
Groups have the following benefits:
1) Fuel economy, high thermal efficiency, and when the working conditions change, the fuel consumption rate curve changes relatively flat, and it is also economical under low load.
2) Reliable and durable. Because there is no ignition system, the failure is low.
3) Wide range of application.
4) Low harmful emissions.
5) Good fire safety.
2. Characteristics of diesel generator set:
1) There are many capacity levels of single machine. The units range from a few kilowatts to tens of thousands of kilowatts, and the largest domestic units are several thousand kilowatts.
2) The supporting equipment is compact in structure and flexible in installation location (1 10 of 34 82L kWh steam turbine for water cooling).
3) Thermal efficiency.
High and low fuel consumption (thermal efficiency 30-46%)
4) Start quickly, and can quickly reach full power It only takes a few seconds, and the emergency is within 1 minute with full load due (normal 5 30min) The shutdown process is short, and it can be started and stopped frequently.
5) The maintenance operation is simple, the number of people is small, and the maintenance is easy during the standby period.
6) The comprehensive cost of construction and power generation of diesel generator sets is the lowest.
The structure of the diesel generator is very compact, so its footprint is very small, in the process of use, it has high thermal efficiency, and it is very fast when it starts, its control system is very flexible, and the way to store diesel is also very convenient and enviable; The single capacity of the diesel generator set is a lot of song levels, when choosing a diesel generator, you can not only choose a high power, but also choose a small power, which can be reasonably configured according to personal needs.
Diesel generator set has a high thermal efficiency, the consumption of diesel in the process of use is very low, because the start is very fast, so its full power can be realized quickly, so the diesel generator can be used as an emergency power supply, it can achieve full load in a few minutes, so it is usually used as a standby power generation or emergency power generation.
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Diesel generator set is a kind of small power generation equipment, which refers to the power machinery that uses diesel fuel and diesel engine as the prime mover to drive the power generation of the electric motor. The whole unit is generally composed of diesel engine, generator, control box, fuel tank, starting and control battery, protection device, emergency cabinet and other components. The whole can be fixed on the foundation, positioned for use, or mounted on a trailer for mobile use.
Diesel generator set is a non-continuous operation of power generation equipment, if continuous operation for more than 12 hours, its output power will be lower than the rated power by about 90%. If the user needs to use it for a long time without interruption, it is necessary to configure a commonly used generator set, that is, the unit should take into account the power reduction of the unit for a long time. However, due to its small size, flexibility, lightness, complete facilities, easy operation and maintenance, it is widely used.
1) High thermal efficiency.
High thermal efficiency, that is, low fuel consumption rate, good economy, especially diesel engine, it is the most thermally efficient heat engine, the highest effective thermal efficiency has reached 46%.
2) Wide power range.
The power of a single machine can range from a few to tens of thousands of kilowatts, and the scope of application is large.
3) Compact structure, light weight, the ratio of the mass of the internal combustion engine to its calibrated power (called specific mass) is small, and it is easy to move.
4) It is quick to start, easy to operate, and can reach full load operation soon after starting.
The main disadvantages of diesel engines are:
1) High requirements for fuel.
High-speed internal combustion engines generally use gasoline or light diesel as feedstock, and the cleanliness of the fuel is strictly required. It is difficult to use solid or low-quality fuels inside the cylinders.
2) Exhaust pollution and noise training cause public pollution.
Because diesel engines have been widely used in various fields of the national economy, their output and ownership are huge, and the pollution to the environment is becoming more and more serious.
3) The structure is complex, and the processing accuracy of parts and components is high.
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The main function of diesel generator set is to provide power as a power supply equipment in the case of power failure or no electricity. It is mainly composed of diesel engine, generator, base, fuel tank, air switch, water tank, and some automatic control devices. It is mainly used as a raw material to generate power through diesel engines, and drive generators to generate electricity.
The application is also relatively wide, let's talk about the advantages and disadvantages of diesel generator sets:
Pros:1High efficiency ::
The power supply can be started in a very short time via an automatic control unit.
2.Wide range of needs to be met:
The power can range from a few kilowatts to tens of millions of kilowatts, and the commonly used ones are generally about 30kw-1500kw.
3.It's easy to use:
The mechanical version can be started directly in a few small steps.
4.**: You can choose a relatively good price according to your own practical situation.
5.Maintenance: Low maintenance and operation costs, can be started at any time when you want to.
Cons: 1Sewage and sound.
When the diesel engine is started, Luxin will produce a lot of smoke, such as the large diesel truck that has just started (it is an exaggeration to say that it is a Buqiao smoke generator type Zhenmeng), which is relatively loud.
2.The structure is complex.
The long-term operation is a bit of a test of the durability of the spare parts.
3.Volume. If the diesel generator set is relatively large, a certain amount of space needs to be reserved, and the volume of the machine will increase with the increase of power.
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Diesel generator sets have the following advantages:
1) The fuel is smooth and sailing, the thermal efficiency is high, there is no cavity when the working conditions change, the fuel consumption rate curve changes relatively flat, and it is economical under low load.
2) Reliable and durable. Because there is no ignition system, the failure is low.
3) Wide range of use.
4) Low harmful emissions.
5) The dry sedan shirt has good fire safety.
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1.Diesel is much cheaper than some other energy sources like gasoline, coal, etc. If you use a diesel generator set, you can save 28-30 operating costs.
2.Compared with gasoline generator sets, the maintenance of diesel generator sets** is relatively cheap. For example, lubricating oil will also save you some money in the daily maintenance of lubricating your engine.
3.This kind of generator has sufficient power and a wide range of choices. You can easily choose 20kw-2000kw diesel generator set, but gasoline generator set can only choose below 24kw.
4.Diesel engines are more robust than gasoline engines and other power equipment. As long as you maintain the usual normal maintenance, you can use it for decades.
5.The diesel generator set has a long working time because its structural construction allows it to cool down quickly through the internal water circulation.
6.The convenience of diesel generator set, simple and convenient to use.
Disadvantages of diesel generator sets:
1.During the working process of diesel generator set, a large amount of high-temperature exhaust gas and smoke will be generated.
2.There is also the inescapable fact that diesel generator sets are noisy compared to gasoline and natural gas generators.
3.When used in places with extremely low temperatures, the diesel engine is inconvenient and difficult to start.
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Gasoline Generator:
Pros:1Low noise; 2.Under low temperature conditions, it is easy and quick to start.
Disadvantages: High running costs.
Generally suitable for low-power, or portable generators.
Diesel Generators:
Advantages: Low running costs.
Cons: 1noisy; 2.Difficult to start at low temperatures.
Generally, diesel generators are suitable for generator sets with a relatively large success rate.
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Imported diesel generator sets have the following advantages: 1. Excellent quality and stable performance; 2. Usually foreign customers are more inclined to import diesel generator sets, because the after-sales service outlets of imported diesel engines are more extensive abroad.
In fact, there are many excellent brands of domestic brand diesel generator sets, such as Yuchai generator sets, Weichai generator sets, etc. These diesel generator sets can be made into four protection generator sets, automatic generator sets, cloud service generator sets, parallel grid-connected generator sets, etc. These diesel generator sets are also reliable in quality and stable in performance, and are used by many customers at home and abroad.
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1. Fuel economy, high thermal efficiency, less change in working conditions, relatively flat change in fuel consumption rate curve, and economy under low load.
2) Reliable and durable. Because there is no ignition system, the fault is low3, and the use range is wide.
4) Low harmful emissions.
5. The generator has good fire safety.
The automatic voltage regulation forms of generators are: thyristor, phase compound excitation, TD1 carbon resistance automatic voltage regulation, and individual high-power tubes.
There are also silent box diesel generator sets, which can not only be used in some communities without affecting the community environment.
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Diesel generator sets with silent boxes are widely used because of their low noise. In particular, hospitals, hotels, high-end living areas, large shopping malls and other places with strict requirements for environmental noise are indispensable emergency equipment. For high-power units, due to their own high noise, only by achieving a large amount of noise reduction can the noise amount of the unit meet the current environmental protection requirements.
The silent generator set can be placed indoors or directly outdoors. It is placed indoors to save space for customers, and at the same time as several silent generators are placed in the computer room, the power staff can also work in it and some other power equipment can also be placed inside. It is placed outdoors, so that customers can save a lot of money to build a generator room.
So as to reduce the sound attenuation work in the generator room, etc.
The products are widely used in important fields such as communications, railways, petroleum, airports, hospitals, field exploration, etc., as the main generator or backup power supply. The product has the advantages of sufficient power, light weight, wide adaptability of generator, high power generation efficiency, and good matching performance with diesel engine; At the same time, through rigorous production technology and quality control, we can ensure the various quality needs of users of different levels.
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