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Anonymous users2024-02-12The FMCG industry is characterized by high consumption frequency, short time limit, a wide range of consumer groups, high requirements for the convenience of consumption, many and complex sales channels, and the coexistence of multiple channels such as traditional and emerging formats. And the concentration of the industry is gradually rising, and the difficulty of competition is increasing.
FMCG is an impulse purchase product, impromptu purchasing decisions, insensitive to the advice of many people around you, depending on personal preference, similar products do not need to be compared, the appearance of the product packaging, advertising, **, point of sale, etc. play an important role in sales.
The main factors affecting the success of competition are: 1Approach consumers through a distribution network with high coverage and coexistence of multiple channels to achieve a high distribution rate; 2.
Reasonable distribution model and effective channel control and management; 3.A marketing organization oriented by powerful marketing functions.
Achieve effective synergy between marketing and sales; 4.
The improvement of brand awareness and marketing efficiency and the right market expansion strategy.
With the integration of the world economy and the further development of China's economy, more foreign FMCG companies have entered China, while domestic manufacturers are gradually rising, and the market competition is becoming increasingly fierce. This competition is not only reflected in the intensive publicity offensive for the end consumer, but also in the competition for channels. The investment of foreign brands in China has gradually increased, and the living space of domestic brands has been squeezed.
The share of modern channels is growing day by day, and traditional channels are shrinking.
The competition for the city is more intense, and at the same time, it is constantly extending to the towns and villages. Retailers' own brands are increasing, although their share is still small.
Consumers are increasingly influenced by end-of-sale market activity.
Manufacturers and retailers alike are starting to invest in consumer research.
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Anonymous users2024-02-11This market should be said to be very stable, can be regarded as the most conventional mass FMCG, if there can be some novelty and good quality assurance, the market prospect is still good, but we should pay attention to the shaping of brand reputation in the operation, but also pay attention to the continuous introduction of new varieties, improve the product line, so as to achieve long-term stable operation.
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Anonymous users2024-02-10Summary. The FMCG industry mainly includes food, beverages, daily necessities, tobacco and alcohol, cosmetics, home appliances, household goods, clothing, shoes and hats, stationery, pet supplies, etc.
The FMCG industry mainly includes grinding food, beverages, daily necessities, tobacco and alcohol, spike core cosmetics, home appliances, household goods, clothing, shoes and hats, stationery, pet supplies, etc.
1. Cosmetics, shampoos, **, brother manuscript perfumes and other varieties. 2 household daily necessities, such as toilet paper, napkins, face towels, etc. 3 Kitchen supplies, such as dish soap, dish towels, steel wool balls, etc.
4 home and dusty food, such as instant noodles, hot and sour noodles, biscuits, etc. 5. Beverage industry, such as Master Kong, Uni-President, Jinmailang and other beverages. 6 types of alcoholic products, such as liquor, beer, red wine and so on.
The above is what I know of FMCG. What are the sub-industries of FMCG There are 4 sub-industries: 1, personal care products industry 2, home care and sales products industry 3, brand packaging food and beverage industry 4, tobacco and alcohol industry.
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Anonymous users2024-02-091. The fast-moving consumer goods industry refers to the production and production of products with a short service life and fast consumption speed, and typical fast-moving consumer goods include daily chemical products, food and beverages, tobacco and alcohol, etc.
2. FMCG has the following characteristics:
1) The product turnover cycle is short.
2) The channel to enter the market is short and wide.
3) The market is vivid, and outdoor billboards are set up in large and high-grade areas to advertise product images, and on-site demonstrations, sales at discounts and other activities are carried out in stores.
4) Generally for the branch or business system of the sales organization form, in the branch area under the jurisdiction of the warehouse.
5) The focus of after-sales service is mainly reflected in the rapid feedback and effective handling of customer complaints.
Based on years of understanding of the FMCG industry, Marketlink believes that good dealer management should meet the following points: >>>More
FMCG is mostly a necessity of life.
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