How to start a fashion shoe store? How can I open a shoe store?

Toshifumi Suzuki, the founder of the convenience store, said, "Don't think about the customer, but think from the customer's point of view." "Thinking about the customer" and "putting yourself in the customer's shoes" may seem similar at first glance, but the results are very different.

Because of the "for the sake of the customer" mindset, the biggest problem is that "it deviates from the real needs of the customer".

Pay attention to the real needs of customers, especially when we do store experience design. Is space design important for an experience store? Significant.

Is the display important? Significant. Does the product matter?

Significant. But the most important thing is that you think about the whole process of the customer's use of the product. The customer is in your store, why should he buy your product?

Before buying a product, can he already feel the experience that this product brings to him before he buys it?

Just like many shoe brands will ask, "How can we increase the user experience in our shoe store?" "Actually, isn't trying on shoes the best experience?

Consumers need a comfortable environment Product display is aesthetically pleasing Product information**The moment consumers choose to enter your store, it is determined by the entire display and style of the store. At first glance, there is no desire to shop, and there is a refreshing style in summer, warm colors in winter, and so on. There is also whether the product display is aesthetically pleasing and some product information**, so that your store has a higher entry rate and conversion rate.

Clause. 1. Enhance the experience of customers inside the shoes.

Only by improving the experience of internal customers can you stretch and enhance the experience of external customers. Because the experience of internal customers is improved, it will naturally be passed on to external customers, which is a relationship like reincarnation and cause and effect.

Clause. 2. Enhance the experience of the shoes themselves.

For example, IKEA furniture, or Uniqlo's polar fleece, all the experience is in the core product, and if your product does not have a sense of experience (quality), customers may never come back after using it once, unless you just want to make a one-shot deal. But then again, the days of lying down and making money are over.

Clause. 3. Enhance the visual experience of the shoe store.

Why do people like to run VIPs? Why do people say that they are members of a certain brand or hotel, but not that they are members of Lanzhou ramen and Shaxian snacks? Because there is a compelling style - it is to make customers feel that they have a special face and style when they come to your house.

Therefore, the three key points of retaining customers, the core is still shoe products, first experience shoe products, and then sell the products to customers, do a good job of shoe products and then do space, display, marketing, sales, instead of ignoring the experience of the product, and skip directly to the last step to do sales.

The physical image of this brand is good, you can try to contact.

There is a good supply of goods, stable channels, high-quality quality assurance, a certain amount of working capital, and the port should be good.

First of all, you have to be fashionable enough, you have to have a supply of fashionable shoes, if you don't have a vision, you may need such a discerning person to help you sift through.

Of course, there is money, excellent quality of goods, or they have a certain sense of fashion.

You can choose to buy clothes or sell shoes. The ** of these two will generally be a little more expensive, and the commission will be a little higher. The most important thing is to see which one the questioner likes, if you like to sell clothes, you can sell clothes, if you do it well, the amount of sales is large, and the monthly salary is not low.

The style of the shoes.

For women with a natural and free temperament, shoes should have a certain thickness and weight, and be simple and generous. Elegant and feminine women's shoes should be light and airy, with some delicate decorations. For noble and classical women, it is best to choose a generous and elegant classic style for shoes, and fancy and fashionable will look old-fashioned.

A petite and cute girl with fashionable and fancy shoes, it is not too exaggerated at all.

The traditional combination is also being broken little by little. Jeans come in a variety of styles and patterns, shoes can be eclectic, they can be high heels, flat leather boots, and even old-fashioned embroidered shoes can be beautifully matched.

There are two factors that you can consider:

1.What kind of location can you get; Choosing a good store is more difficult than choosing a brand.

2.According to your location, the positioning of other formats, and then consider your own funds, understanding of shoes, good at and other factors to determine the brand.

If you think about it backwards, and you have already found a unique brand of sheltered shoes and prepared funds, then you need to find a location that is more in line with the positioning of the shoe brand to open a store.

Wuhan Bubu fashion brand discount shoe store is good, my friend used to visit this company, it feels good, mainly the bottom of the **, the brand is full, and the goods are also assured. After I came back, I opened a brand discount store like this, and now the business is not bad, and friends who want to open a store can go to this company to have a look!

Hello answer, I have seen your question and am sorting out the answer, please wait a while 1. First of all, locate the location. The most important step in opening a shoe store to make money is market positioning. It is necessary to observe the consumption level and consumption habits of the target market, carefully summarize and analyze carefully, and know that opening a shoe store is not a rough thing.

According to the consumption situation of the target market, develop a suitable positioning for yourself. 2. Secondly, decoration design. According to their own positioning style, they should design the corresponding decoration style, sell the brand to be atmospheric, sell fashion shoes to be avant-garde and fashionable, and sell casual shoes to be casual and romantic enough.

Decoration can not be imitated, to have their own creativity. 3. Then, purchase and store goods. The store is being renovated, and it's time to find a source.

Purchases are generally selected in the 2-pole wholesale market in the provincial capital. I do not advocate novices to open stores to buy shoes in places such as Guangzhou, Wenzhou and other places, because the cost of freight is too great, and it is not cost-effective economically. When purchasing, it is necessary to "see, ask, compare, move, try, return, follow", observe the goods more, and look carefully at each family and ask **.

4. The store is opened, and then it is to talk about the problem of sales skills, generally new entrants, it is recommended that you do not need to ask for helpers, and you must first train yourself into a qualified and excellent salesperson. Be kind in word and deed. Be warm and kind.

We must pay attention to observation, learn to praise, and learn to observe words and colors. When customers enter the door, they must at least have a "welcome" sentence. 5. After sale, the shoes are sold, and they are broken in a few days, and the customer comes to the door, what should I do?

To develop the relevant three guarantees of service, of course, we must remember the principle of non-return and non-exchange. To learn the basic maintenance technology, to learn the national and local three guarantees regulations. Good attitude and patience.

Ask how to choose a brand.

You can first observe the current situation, what kind of sneakers sell more, and those who are purchasing are now recommended to sell better, and the quality can be sold cheaper than domestic products.